Tag: newsagent

A Sunday thought on hope, and why this channel has more of it than people think

Sunday is a good day to step back from the counter and think about why we do this.

It is easy to feel weighed down in independent retail right now, especially in our channel.

Newspapers keep declining. Magazines too. Costs are up. The big retailers keep getting bigger. If you only listened to the noise, you could believe the local newsagency and gift shop had no future.

The data tells a different story, and we find real hope in it.

Last week, we finished analysing five months of trading across 32 newsXpress member shops. Transactions were down 4%. Revenue was up 4%. Customers are visiting less often and spending more when they do, an average of $21.97 a visit, up from $20.29 a year earlier.

Think about what that means. Fewer people walked through those doors, and the businesses grew anyway. Not because of luck, and not because print recovered. It did not. They grew because shop owners made brave decisions about what their shops stand for. They backed gifts. They backed collectibles. They put quality cards where customers could find them. They let go of what was not working.

That is where our hope comes from. Not from wishing the past back, but from watching ordinary local retailers reinvent their businesses in real time, with their own hands and their own money, and win.

There is hope in the community side too. Behind every shop in that study is a family, often staff who have been there for years, and a town or suburb that relies on the shop for more than what it sells. A good local shop is a meeting place. The conversation at the counter matters as much as the transaction.

newsXpress exists for these people. The benchmarking, the supplier access, the marketing, the phone call when things are hard. All of it is in service of one belief: local retail is worth fighting for, and it can thrive.

If you are reading this on a Sunday, tired from a long week in your shop, the evidence says your best years can still be ahead of you. The retailers proving it are not different from you. They just decided to change, and they did not do it alone.

Enjoy your Sunday. Monday is full of possibility.

How AI tools are already changing what is possible in independent retail

Two years ago, the conversation about AI in retail was largely theoretical. Today, newsXpress members are using AI tools in their businesses every week — not as an experiment, but as a practical part of how they operate.

The applications that have taken hold are not complicated. Writing product descriptions that used to take 20 minutes now take two. Social media content that required a freelancer or a time-consuming internal process is being produced in-store. Supplier invoices that once required manual line-by-line data entry are being processed automatically. Business data that sat in reports nobody had time to read is being analysed and returned as specific, actionable recommendations.

None of that requires technical expertise. It requires having access to the right tools and knowing how to use them.

newsXpress has been helping members with this for more than two years. This year, the group published an exclusive AI toolkit for members — 19 ready-to-use prompts built specifically for retail operations. Alongside that, a series of super prompts runs on members’ own business data and returns insights specific to their situation, not generic advice that could apply to any shop anywhere.

But the toolkit is only part of what newsXpress does with AI.

The bigger application is what happens when the newsXpress team applies AI tools directly to member data. Sales patterns that would take hours to interpret manually get analysed in minutes. Category performance across dozens of stores gets compared and benchmarked. Opportunities that a business owner would never spot in the day-to-day running of a busy shop become visible — which suppliers are underperforming relative to the space they occupy, which product categories are trending in similar stores, where margin is leaking quietly and consistently.

This is what it means to go beyond offering advice. newsXpress uses AI actively, on behalf of members, to surface what the data is actually saying. The result is recommendations grounded in evidence rather than instinct — specific to each member’s situation, not drawn from a template.

The value is not in the technology itself. It is in what that clarity allows a business to do. A store owner who can see exactly which 20% of their range is generating 80% of their margin can make better buying decisions. One who understands which customer segments are growing can allocate space and marketing accordingly. One who knows their card pocket return by supplier can restructure a category without guesswork.

For most independent retailers, time and information are the two constraints that limit everything else. AI reduces the first and improves the second — and newsXpress is built to deliver both.

AI will not fix a business with the wrong product mix or poor margins on its own. But for a business that is willing to look at its data and act on what it finds, the combination of the right tools and the right support makes a measurable difference.

What the data actually says about the traditional newsagency mode

Newspaper unit sales fell 13% in 2025. Magazine revenue continues to contract. Lottery players are shifting to online platforms. These are not temporary dips waiting to reverse — they are structural changes to the categories that once anchored the newsagency model.

Add to this the latest moves by TLC to further drive lottery customers online and away from physical shops.

That does not mean the newsagency business is finished. It means the businesses that are thriving have rebuilt around something different.

What that looks like in practice varies by location, store size, and what the owner wants from the business. Some members have moved heavily into gifts and collectibles, building a range that bears no resemblance to the traditional newsagency floor plan. Others have kept the newsagency identity but shifted the product mix toward higher-margin categories — greeting cards, plush, stationery ranges that command real margin rather than the thin returns of allocated supplier stock.

The common thread in the stores that are growing is that they made deliberate decisions based on their own data. They looked at what each category was actually returning per square metre, assessed what their shoppers were buying versus what they were ignoring, and reallocated space accordingly.

That analysis is not complicated, but it requires looking at the numbers honestly. What is your current margin on newspapers? What does the lottery section actually earn relative to the rent it occupies? What would happen if you took 20% of that space and gave it to a category with better margin and growing demand?

Most independent retailers have the data to answer those questions sitting in their POS system. The challenge is usually knowing where to look and what to compare it against.

newsXpress provides that framework — evidence-based business analysis using your own data, with specific advice on where the opportunities are. The goal is not to push a particular product category. It is to help you make better use of the space and stock you already have.

This is back room work, strategic work, all in service of more successful local retail businesses for newsXpress members.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

Collectible coins — a category most newsagents have not tried yet

There is a shopper segment walking past your store, or possibly already walking in, that most newsagents have never tried to reach. Coin collectors are a distinct audience — often methodical, brand-loyal, and willing to spend on the right product.

newsXpress holds exclusive retail partnerships with the Royal Australian Mint, The Perth Mint, the New Zealand Mint, the British Mint, and New Zealand Post. No other newsagency group in Australia has these relationships. For newsXpress members, that means access to high-margin collectible product that competitors simply cannot stock.

The category works because it brings in new foot traffic. Coin collectors are not always greeting card buyers or gift shoppers. They come in specifically for the coins. But while they are there, they browse. Members who have introduced the category consistently report that it expands their customer base rather than cannibalising existing sales.

The entry point does not need to be large. A dedicated display of Royal Australian Mint product, positioned well, is enough to start. newsXpress uses Mint data to help members understand the collector audience in their area and tailor their range accordingly.

One member went from selling no coins at all to achieving $50,000 a year in coin revenue. That figure is not typical of every store, but it illustrates the ceiling when the category is taken seriously. newsXpress has also developed and released its own exclusive limited-edition collectible coins — the first release sold out.

newsXpress helps with access to exclusive product, in-store marketing, shopper education and more to help our members thrive with this opportunity of growth for Newsagency businesses.

What we offer is product access supported by knowledge and backed by in-store activation opportunities that we have seen work right across Australia.

If your store relies heavily on newspapers, lottery, and stationery, this is a category worth examining. The margin is strong, the audience is distinct, and the products are not available through standard newsagency supplier channels.

newsXpress is a unique service form local indie retailers. We;’re not a newsagency marketing group, not at all.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

Newsagents: Why your greeting card range might be your biggest untapped opportunity

Australian newsagents sell a third of all greeting cards in the country. The average Australian buys eight or nine cards a year. If your store has a card section, you are almost certainly sitting on more revenue than your current range is delivering.

Most newsagents know cards matter. Fewer know exactly which pockets are working and which are not. A pocket that looks busy is not necessarily profitable. A pocket allocated to a supplier because they have always been there may be returning half what a different range would in the same space.

This is where data makes a real difference. newsXpress has developed proprietary pocket-level analysis that goes through your card sales by individual pocket, identifies which are earning their space, and provides specific recommendations on what to change. It is applied to your data, not a generic template.

The results members report are worth taking seriously. One store moved 120 pockets from one supplier to another and more than doubled the return per pocket. Another cut their card range by 25%, shifted to a split-supplier model, and saw revenue rise 33%. A third split their range between two suppliers with no additional capital investment and grew card revenue by 70%.

These are not outlier results. They reflect what happens when a category that is often managed on habit gets managed on evidence instead.

Cards also reward in-store execution. How they are arranged, how signage works alongside them, and how seasonal displays draw shoppers in all have a measurable effect. newsXpress provides professionally designed seasonal collateral for members before each major card season — Valentine’s Day, Mother’s Day, Father’s Day, Christmas — ready to display without any design work on your end.

If you have not reviewed your card range in the past 12 months, it is worth doing. If you want to do it with data rather than instinct, that analysis is available to newsXpress members at no additional cost.

newsXpress helps newsagents grow card sales beyond this work. We offer an active marketing program that includes newsXpress funded in-store prize packs and more – all working well to maximise the card sales opportunities.

Growing card sales is easy if you’re backed with good tools that work.

Printer ink and toner: newsXpress helps newsagents think clearly about a category that still matters to some stores

For a segment of newsagency retailers, printer ink and toner remains a genuine part of the business. Customers ask for it. It connects to stationery and office supplies. It brings people back regularly.

Ink is not dead for newsagents, it’s changed, evolved.

Whether it deserves floor space, investment, and staff attention is a different question — and not one that has a single answer across the channel.

newsXpress has developed detailed strategic guidance for members on exactly this category. The guidance does not push a particular outcome. It helps each member think through whether the category makes sense for their specific store, their location, their customer base, and their capacity to manage it well.

That kind of honest, store-specific analysis is what distinguishes useful retail advice from generic category promotion.

The competitive landscape for ink and toner has shifted considerably. Customers can check prices on their phone while standing at your counter. Large format retailers and online specialists have invested heavily in range and fulfilment. The question for an independent retailer is not whether those competitors exist — they do — but whether there is a genuine opportunity that those operators cannot easily serve.

In some locations and for some customer profiles, there is. The newsXpress guidance helps members identify whether their store is one of them.

It also addresses the risks that are easy to underestimate. Stock management in this category requires discipline. SKU counts can grow quickly. Some products become obsolete. Slow-moving stock carries a real cost. The guidance is structured to help members avoid the mistakes that turn a reasonable category test into a cash flow problem.

For members already stocking ink and toner, the guidance offers a basis for reviewing whether the current approach is working as well as it should. For those considering it for the first time, it provides a framework for making the decision with clear eyes.

This is the kind of strategic support newsXpress provides across a range of categories — not telling members what to do, but making sure they have the information and the framework to decide for themselves.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

Small business retailer warning: Your social media account is your business voice. Be careful who you hand it to.

Handing your social media to someone else feels like a sensible time-saver. You are busy. Content takes time. Someone else can handle the posting while you run the shop.

It is worth pausing before you do that.

Your voice matters.

The most common problem with outsourced social media is generic content — posts that could belong to any retailer anywhere. A seasonal graphic with your logo. A product category promotion with no local reference. A caption written by someone who has never set foot in your shop, serving customers they have never met, in a community they know nothing about.

Every post like that is a missed opportunity. Your customers follow your business because it is local and specific. Generic content tells them nothing worth knowing. Posted often enough, it trains people to scroll past you. It signals to the platform that your content is not worth amplifying. And it quietly positions your business as interchangeable — which is the last message an independent retailer should be sending.

Control is the second issue. When someone else has access to your account, their judgement is operating under your name. That includes how they respond to a complaint in the comments, whether they acknowledge a message, and what they post when they are rushing to fill a schedule. A reputational problem on social media is easy to create and slow to repair.

The third issue is subtler. Your regulars follow your account because they have some connection to you — the person who runs the shop, who knows what they buy, who is part of the same community. Content that clearly was not written by you, that carries none of your voice or local knowledge, wears that connection down. Not dramatically. Just steadily, post by post.

None of this means you have to do everything yourself. It means that anyone posting under your account needs to understand your business specifically — not retail in general. And every post should be able to answer one question honestly: could this only have come from us?

If it could have come from anyone, it probably should not go out at all.

This is so true. While you may feel its wonderful saving time, the real question is: is this content reflecting of you?

There is a growing market in your stationery aisle that most newsagencies are missing

Stationery has long been treated as a legacy category in newsagencies — something stocked out of habit rather than genuine commercial intent. The journalling segment is quietly changing that picture.

Young men aged 18 to 40 are buying journals in growing numbers. Not diaries. Structured formats built around habit tracking, daily reflection, and personal discipline — products that found their audience through podcasts, online communities, and a broader shift toward analogue habits in a screen-heavy world. The market data behind this trend is consistent and the trajectory is upward.

newsXpress has researched this category in depth and translated that research into practical and valuable guidance for its members.

The advice provided to newsXpress members covers more than product selection. One of the more useful insights is that this category has two distinct types of buyer, each arriving in-store with different motivations and different decision-making processes. Understanding both — and setting up the floor to serve both without confusion — is what separates a display that converts from one that sits.

The newsXpress guidance covers what to look for in product selection, how to merchandise for credibility with each shopper type, and how bundling can lift average transaction values without requiring a hard sell. It also addresses what to avoid — signals that inadvertently tell the self-purchaser the product is not for him, and which are easy to get wrong without knowing the category.

The entry point for trialling this is deliberately low. The advice is built around a small, focused range, clean execution, and a clear read on what is working before committing further. For a category that costs little to set up and carries strong margins relative to traditional newsagency lines, the risk-to-reward ratio is worth a serious look.

It is the kind of category intelligence that newsXpress brings to its members — research that an independent retailer would rarely have the time or resources to develop alone, turned into something actionable on the shop floor.

This is another example of practical help delivered to newsXpress members that helps them run more valuable retail businesses. businesses they are more likely to love. This matters.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

newsXpress helps newsagents master AI for profit in local retail

Most newsagents have heard about AI by now. Far fewer have used it in a way that actually changed how they run their business. newsXpress has been working on that problem for over two years.

newsXpress is giving its members a real head start on AI

The starting point is an exclusive AI toolkit — 19 prompts written specifically for newsagency retail. These are not generic templates pulled from a business blog. Each one is built around a decision newsagents face regularly: what to buy, what to drop, how to plan a season, how to write a job ad, how to think about a category that is not performing. A member can open the toolkit and use a prompt the same day.

For members who want to go further, newsXpress has developed a set of super prompts designed for deeper business analysis. A member provides their own store data — sales figures, category performance, whatever is relevant — and the prompt processes it in a way that would take hours to do manually. What comes back is specific to that business. Not an industry average. Not a general recommendation. An analysis of what is actually happening in that store, with the low-hanging fruit identified.

Then there are the AI member meetings. These are sessions where newsXpress members share what they have been doing with AI — what worked, what did not, and what caught them off guard. A member who has been hesitant watches a colleague walk through a real example on their own business. That tends to move things faster than any amount of general encouragement.

The through-line is practical capability, not hype. newsXpress is not telling its members that AI will transform everything overnight. It is giving them tools they can use now, in the businesses they have today, to make better decisions more quickly — regardless of their technical background.

For a channel where margins are tight and time is short, that matters.

Now, AI can seem daunting to many, this is where the newsXpress assistance and support makes a difference in delivering genuine help and opportunities to newsagents through smart plain English advice and engagement.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

Why newsXpress is the best marketing group for newsagents who want to thrive

newsXpress is not a franchise. There are no mandatory requirements, no turnover-based fees, and no locked-in obligations. Membership costs $295 a month for your first store. Additional stores you own cost nothing.

That fee buys you access to a team of people who have owned newsagencies, managed retail floors, and spent years analysing real store data. The advice is evidence-based. It is not shaped by supplier preference or group politics.

A few things set newsXpress apart from any other group in the market.

Seasonal Edge is exclusive. Each major retail season, newsXpress funds a prize pack worth $350 or more for every member store, provides the in-store and digital marketing collateral, and runs the promotion at zero cost to the member. Some stores have reported a 20% lift in greeting card sales from this program alone. No other group does this.

The Mint relationships are exclusive. newsXpress is the only marketing group in Australia with access to the Royal Australian Mint, the Perth Mint, the New Zealand Mint, the British Mint, and New Zealand Post. Members who have leaned into coins have gone from selling none to generating $50,000 a year in revenue. These are supplier relationships you cannot access through any other group.

The card performance analysis program uses proprietary data to show you which pockets are earning their space and which are not. Members who have acted on the recommendations have recorded revenue increases of 33%, 50%, and in one case 70% — without additional capital investment.

The AI toolkit — 19 prompts built specifically for newsagency retail decisions — is live now and free to all members. newsXpress has been working in this space for over two years. These are not generic business prompts. They are built around the decisions newsagents actually face.

The group also runs its own physical shops and four online businesses, including one that turned over $2 million last year. The advice comes from running retail, not reading about it. This helps it offer practical and valuable advice from the lived experiences.

If you want a group that will be direct with you, move fast on trends, and actively work to make your business more valuable — talk to Michael Elvey on 0400 331 055 or Mark Fletcher on 0418 321 338.

What to look for in a newsagency marketing group

Plenty of marketing groups pitch to Aussie newsagents. Social media management, seasonal campaigns, buying power, business support. On the surface the offers can look similar.

They are not.

The group you sign with affects your product mix, margin, how you talk to customers — even how much you enjoy turning up to work. It pays to look past the brochure.

Clarity, not comfort

Some groups sell the idea that growth is easy. “Nothing for you to do but display and sell.” That sounds good. It also is not how retail change works.

newsXpress does not say growth is easy. It says growth is achievable — through better decisions about what you range and where you put it, a willingness to test new categories, and real work on the floor. The job of a marketing group is to make that work better informed. Not to pretend the work does not exist.

Ask for examples, not adjectives

Any group can say they are large, trusted or proven. What matters is what has actually happened in member stores.

Ask about card pocket analysis. At newsXpress, this work has helped members lift card revenue by cutting the range back to what sells. Ask about Seasonal Edge — newsXpress funds prizes and point-of-sale collateral, and members have used it to move high-margin seasonal product. Ask about Mint coins, which some stores have turned into a real incremental revenue stream.

Not testimonials. Specific category results, with numbers behind them.

Buying power needs context

“Up to X% savings” is easy to say. The harder questions are: compared to what, on which lines, and how reliably?

newsXpress looks at buying power as part of a bigger picture — commercial terms that support both margin and stock turn, access to suppliers who bring in new shoppers rather than just cheaper versions of what every retailer already carries, and honest guidance on where a deal actually makes sense at store level. Price is one input. Terms, cashflow and exit risk are others.

Digital that fits the store

Facebook posts, Google Business Profile, basic websites — these are easy to offer. Making digital work commercially, and feel local rather than corporate, is harder.

newsXpress uses a blended model: ready-to-use assets members can deploy quickly, group-level campaigns where shared messaging makes sense, and real encouragement for stores to post their own content. The aim is visibility without making every store page look like it came from the same template.

Honest advice about categories

Some categories are simple. Others — ink and toner, for instance, or any range that requires serious capital outlay and carries high obsolescence risk — need more careful handling.

newsXpress will tell a store to sit out a category even when there is a group promotion running on it. Not every range suits every location. A regional store and a metro store are different businesses. Briefings are designed to show the upside and the risk clearly, before a member commits.

A marketing group’s job is not just to open doors. Sometimes it is to point out the ones worth leaving shut.

Support means people, not just portals

Many groups describe support in terms of tools: portals, webinars, video libraries. These are useful. What retailers actually need is someone who knows the channel, picks up the phone, and is willing to engage with the specific situation of their shop.

At newsXpress, that means one-to-one conversations about data, layout, stock and labour. Store visits when they are needed — including in difficult periods. Member sessions where real experiences, the good ones and the expensive mistakes, get shared openly.

What independence actually means

Most groups say they respect your independence. The test is what they require of you.

newsXpress is a marketing group, not a franchise. Members decide whether to change their shop name, which card suppliers to work with, and which programs to participate in. The advice is direct where the data is clear. Participation is never mandatory.

Questions worth putting to any group

Before you sign:

  • Can you show me results from stores similar to mine, with actual numbers?
  • How do you use my POS data when giving advice?
  • Which suppliers and programs are genuinely exclusive to your members?
  • How do you decide when a category is not the right fit for a particular store?
  • How often will I hear from you, and what does that contact actually look like?

The answers will tell you more than any pitch.

What newsXpress offers

newsXpress helps independent newsagents grow profit, attract new customers and run businesses they want to be in. The work is grounded in real store data, suppliers who have been chosen for the margin they deliver, and support that takes retail seriously.

If you are weighing up your options, ask specific questions and look for specific answers.

What is the future of my newsagency business?

We are writing this to newsagents:

The future of your Australian newsagency is in your hands. You, the owner of one of the 2,800 or so retail businesses that make up this vital channel, hold the key to its success. The decisions you make in your individual business will determine not only your own future, but the future of the entire network.

And those decisions hinge on three crucial elements: your product selection, the narrative you weave around your business, and, of course, how you sell.

Let’s be clear: the future of the Australian newsagency isn’t tied to the old staples of newspapers, magazines, lotteries, or even the convenience items and cheap gifts that once defined the channel. Competing with discount variety stores is a losing game. Nor will salvation come from suppliers, particularly print media businesses, who, despite their historical role, seem to have little vested interest in our future.

The good news is, we’re already seeing innovative newsagents across the country reaping the rewards of focusing on premium, unique products. They’re not obsessing over the lowest price point, but instead, they’re smart about margins and embracing the age-old wisdom of “find a need and fill it.”

Think beyond the traditional newsagency offerings. Imagine stocking clothing, high-end gifts (think $300 and beyond), carefully curated books (not just remaindered titles), quality cookware, or highly sought-after collectibles. These are the kinds of products that will draw customers in from far and wide, products that many suppliers might not even associate with our channel today.

Of course, everyday items like stationery and greeting cards will still play a part, but their success will depend on your savvy purchasing and pricing strategies. Consider this: selling stationery to someone who needs it is one thing, but selling to someone who loves it? That’s a whole different ball game, and a much more profitable one.

The beauty of this new landscape? There are no borders, no rules, no boundaries. What you sell is limited only by your imagination and how you present it.

Then there’s your narrative. This is the story of your business, the “why” that resonates with your customers. A shopkeeper simply puts products on shelves. A retailer with a compelling narrative builds trust and connection. Customers understand your values, they love being in your space, and they want what you offer.

Your narrative is woven through your product selection, your in-store displays, your social media presence, your website, and, most importantly, your own personal interactions with your customers. But remember, your narrative isn’t static. It needs to evolve with you, with the times, and with your local community.

Finally, let’s talk about how you sell. In today’s world, having a strong online presence is absolutely essential. If you’re not online, you’re missing out on a world of opportunities.

We’re living in an age of immersive retail, where customers crave experiences and emotional connections. This is where your narrative truly shines. A writing pad in a basic newsagency is just a writing pad. But that same writing pad in a store with a strong narrative? It becomes something more, something desirable, something worth paying a little extra for.

The more your shop, both physical and online, engages your customers’ senses and emotions, the greater your success will be.

The future of the Australian newsagency rests on our collective ability to be smart, engaged, and creative. It’s about each of us making our own shop the best it can be. The result won’t be a uniform channel, and that’s perfectly fine. What matters is that you build a thriving business that resonates locally and online.

To those who resist change, who cling to the past, I say farewell. The old-school newsagency is fading fast. Time will inevitably catch up. This means we’ll likely see a reduction in the number of newsagencies over the next year.

But to those who are ready to embrace the future, know that you’re not alone. Many of us in the channel are eager to help and support each other. Reach out, connect, and let’s work together to ensure the continued relevance and success of our vital local businesses, no matter how diverse our product mix or what we choose to call ourselves.

A final thought: While some might argue that the “news” in newsagency is no longer relevant, the name itself isn’t the most critical factor. It’s what your shop shows itself to be that truly matters. That being said, a locally relevant name often resonates more than a generic national one.

And finally, we haven’t made a concrete prediction here  about the future of the channel. Deeper thoughts about this are for more private discussion.

Love locally this Valentine’s Day

Love locally this Valentine’s Day and buy your Valentine’s Day cards at your local newsagency. Local newsagents support the local community thanks to your support. Choosing your local newsagent over a supermarket or a national chain is a choice for supporting local. #SmallBusiness #Retail #ShopLocal

Each card we sell in a heartwarming memory for the future

“My nan gave this to me when I started school,” Jack said, showing us a card from 80 years ago. “I was a nervous kid, and she wanted to encourage me.” He carefully put it back into the envelope and slid it into his jacket pocket. “That’s why I like cards,” he said, patting his pocket. “It’s like my nan’s still with me.”
Jack’s story reminds us that selling a card is also selling a heartwarming memory. We are grateful to be part of this.
#cards #love #memories #heartwarming #keepsakes #grateful

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