Tag: newsagent

Printer ink and toner: newsXpress helps newsagents think clearly about a category that still matters to some stores

For a segment of newsagency retailers, printer ink and toner remains a genuine part of the business. Customers ask for it. It connects to stationery and office supplies. It brings people back regularly.

Ink is not dead for newsagents, it’s changed, evolved.

Whether it deserves floor space, investment, and staff attention is a different question — and not one that has a single answer across the channel.

newsXpress has developed detailed strategic guidance for members on exactly this category. The guidance does not push a particular outcome. It helps each member think through whether the category makes sense for their specific store, their location, their customer base, and their capacity to manage it well.

That kind of honest, store-specific analysis is what distinguishes useful retail advice from generic category promotion.

The competitive landscape for ink and toner has shifted considerably. Customers can check prices on their phone while standing at your counter. Large format retailers and online specialists have invested heavily in range and fulfilment. The question for an independent retailer is not whether those competitors exist — they do — but whether there is a genuine opportunity that those operators cannot easily serve.

In some locations and for some customer profiles, there is. The newsXpress guidance helps members identify whether their store is one of them.

It also addresses the risks that are easy to underestimate. Stock management in this category requires discipline. SKU counts can grow quickly. Some products become obsolete. Slow-moving stock carries a real cost. The guidance is structured to help members avoid the mistakes that turn a reasonable category test into a cash flow problem.

For members already stocking ink and toner, the guidance offers a basis for reviewing whether the current approach is working as well as it should. For those considering it for the first time, it provides a framework for making the decision with clear eyes.

This is the kind of strategic support newsXpress provides across a range of categories — not telling members what to do, but making sure they have the information and the framework to decide for themselves.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

Small business retailer warning: Your social media account is your business voice. Be careful who you hand it to.

Handing your social media to someone else feels like a sensible time-saver. You are busy. Content takes time. Someone else can handle the posting while you run the shop.

It is worth pausing before you do that.

Your voice matters.

The most common problem with outsourced social media is generic content — posts that could belong to any retailer anywhere. A seasonal graphic with your logo. A product category promotion with no local reference. A caption written by someone who has never set foot in your shop, serving customers they have never met, in a community they know nothing about.

Every post like that is a missed opportunity. Your customers follow your business because it is local and specific. Generic content tells them nothing worth knowing. Posted often enough, it trains people to scroll past you. It signals to the platform that your content is not worth amplifying. And it quietly positions your business as interchangeable — which is the last message an independent retailer should be sending.

Control is the second issue. When someone else has access to your account, their judgement is operating under your name. That includes how they respond to a complaint in the comments, whether they acknowledge a message, and what they post when they are rushing to fill a schedule. A reputational problem on social media is easy to create and slow to repair.

The third issue is subtler. Your regulars follow your account because they have some connection to you — the person who runs the shop, who knows what they buy, who is part of the same community. Content that clearly was not written by you, that carries none of your voice or local knowledge, wears that connection down. Not dramatically. Just steadily, post by post.

None of this means you have to do everything yourself. It means that anyone posting under your account needs to understand your business specifically — not retail in general. And every post should be able to answer one question honestly: could this only have come from us?

If it could have come from anyone, it probably should not go out at all.

This is so true. While you may feel its wonderful saving time, the real question is: is this content reflecting of you?

There is a growing market in your stationery aisle that most newsagencies are missing

Stationery has long been treated as a legacy category in newsagencies — something stocked out of habit rather than genuine commercial intent. The journalling segment is quietly changing that picture.

Young men aged 18 to 40 are buying journals in growing numbers. Not diaries. Structured formats built around habit tracking, daily reflection, and personal discipline — products that found their audience through podcasts, online communities, and a broader shift toward analogue habits in a screen-heavy world. The market data behind this trend is consistent and the trajectory is upward.

newsXpress has researched this category in depth and translated that research into practical and valuable guidance for its members.

The advice provided to newsXpress members covers more than product selection. One of the more useful insights is that this category has two distinct types of buyer, each arriving in-store with different motivations and different decision-making processes. Understanding both — and setting up the floor to serve both without confusion — is what separates a display that converts from one that sits.

The newsXpress guidance covers what to look for in product selection, how to merchandise for credibility with each shopper type, and how bundling can lift average transaction values without requiring a hard sell. It also addresses what to avoid — signals that inadvertently tell the self-purchaser the product is not for him, and which are easy to get wrong without knowing the category.

The entry point for trialling this is deliberately low. The advice is built around a small, focused range, clean execution, and a clear read on what is working before committing further. For a category that costs little to set up and carries strong margins relative to traditional newsagency lines, the risk-to-reward ratio is worth a serious look.

It is the kind of category intelligence that newsXpress brings to its members — research that an independent retailer would rarely have the time or resources to develop alone, turned into something actionable on the shop floor.

This is another example of practical help delivered to newsXpress members that helps them run more valuable retail businesses. businesses they are more likely to love. This matters.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

newsXpress helps newsagents master AI for profit in local retail

Most newsagents have heard about AI by now. Far fewer have used it in a way that actually changed how they run their business. newsXpress has been working on that problem for over two years.

newsXpress is giving its members a real head start on AI

The starting point is an exclusive AI toolkit — 19 prompts written specifically for newsagency retail. These are not generic templates pulled from a business blog. Each one is built around a decision newsagents face regularly: what to buy, what to drop, how to plan a season, how to write a job ad, how to think about a category that is not performing. A member can open the toolkit and use a prompt the same day.

For members who want to go further, newsXpress has developed a set of super prompts designed for deeper business analysis. A member provides their own store data — sales figures, category performance, whatever is relevant — and the prompt processes it in a way that would take hours to do manually. What comes back is specific to that business. Not an industry average. Not a general recommendation. An analysis of what is actually happening in that store, with the low-hanging fruit identified.

Then there are the AI member meetings. These are sessions where newsXpress members share what they have been doing with AI — what worked, what did not, and what caught them off guard. A member who has been hesitant watches a colleague walk through a real example on their own business. That tends to move things faster than any amount of general encouragement.

The through-line is practical capability, not hype. newsXpress is not telling its members that AI will transform everything overnight. It is giving them tools they can use now, in the businesses they have today, to make better decisions more quickly — regardless of their technical background.

For a channel where margins are tight and time is short, that matters.

Now, AI can seem daunting to many, this is where the newsXpress assistance and support makes a difference in delivering genuine help and opportunities to newsagents through smart plain English advice and engagement.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

Why newsXpress is the best marketing group for newsagents who want to thrive

newsXpress is not a franchise. There are no mandatory requirements, no turnover-based fees, and no locked-in obligations. Membership costs $295 a month for your first store. Additional stores you own cost nothing.

That fee buys you access to a team of people who have owned newsagencies, managed retail floors, and spent years analysing real store data. The advice is evidence-based. It is not shaped by supplier preference or group politics.

A few things set newsXpress apart from any other group in the market.

Seasonal Edge is exclusive. Each major retail season, newsXpress funds a prize pack worth $350 or more for every member store, provides the in-store and digital marketing collateral, and runs the promotion at zero cost to the member. Some stores have reported a 20% lift in greeting card sales from this program alone. No other group does this.

The Mint relationships are exclusive. newsXpress is the only marketing group in Australia with access to the Royal Australian Mint, the Perth Mint, the New Zealand Mint, the British Mint, and New Zealand Post. Members who have leaned into coins have gone from selling none to generating $50,000 a year in revenue. These are supplier relationships you cannot access through any other group.

The card performance analysis program uses proprietary data to show you which pockets are earning their space and which are not. Members who have acted on the recommendations have recorded revenue increases of 33%, 50%, and in one case 70% — without additional capital investment.

The AI toolkit — 19 prompts built specifically for newsagency retail decisions — is live now and free to all members. newsXpress has been working in this space for over two years. These are not generic business prompts. They are built around the decisions newsagents actually face.

The group also runs its own physical shops and four online businesses, including one that turned over $2 million last year. The advice comes from running retail, not reading about it. This helps it offer practical and valuable advice from the lived experiences.

If you want a group that will be direct with you, move fast on trends, and actively work to make your business more valuable — talk to Michael Elvey on 0400 331 055 or Mark Fletcher on 0418 321 338.

What to look for in a newsagency marketing group

Plenty of marketing groups pitch to Aussie newsagents. Social media management, seasonal campaigns, buying power, business support. On the surface the offers can look similar.

They are not.

The group you sign with affects your product mix, margin, how you talk to customers — even how much you enjoy turning up to work. It pays to look past the brochure.

Clarity, not comfort

Some groups sell the idea that growth is easy. “Nothing for you to do but display and sell.” That sounds good. It also is not how retail change works.

newsXpress does not say growth is easy. It says growth is achievable — through better decisions about what you range and where you put it, a willingness to test new categories, and real work on the floor. The job of a marketing group is to make that work better informed. Not to pretend the work does not exist.

Ask for examples, not adjectives

Any group can say they are large, trusted or proven. What matters is what has actually happened in member stores.

Ask about card pocket analysis. At newsXpress, this work has helped members lift card revenue by cutting the range back to what sells. Ask about Seasonal Edge — newsXpress funds prizes and point-of-sale collateral, and members have used it to move high-margin seasonal product. Ask about Mint coins, which some stores have turned into a real incremental revenue stream.

Not testimonials. Specific category results, with numbers behind them.

Buying power needs context

“Up to X% savings” is easy to say. The harder questions are: compared to what, on which lines, and how reliably?

newsXpress looks at buying power as part of a bigger picture — commercial terms that support both margin and stock turn, access to suppliers who bring in new shoppers rather than just cheaper versions of what every retailer already carries, and honest guidance on where a deal actually makes sense at store level. Price is one input. Terms, cashflow and exit risk are others.

Digital that fits the store

Facebook posts, Google Business Profile, basic websites — these are easy to offer. Making digital work commercially, and feel local rather than corporate, is harder.

newsXpress uses a blended model: ready-to-use assets members can deploy quickly, group-level campaigns where shared messaging makes sense, and real encouragement for stores to post their own content. The aim is visibility without making every store page look like it came from the same template.

Honest advice about categories

Some categories are simple. Others — ink and toner, for instance, or any range that requires serious capital outlay and carries high obsolescence risk — need more careful handling.

newsXpress will tell a store to sit out a category even when there is a group promotion running on it. Not every range suits every location. A regional store and a metro store are different businesses. Briefings are designed to show the upside and the risk clearly, before a member commits.

A marketing group’s job is not just to open doors. Sometimes it is to point out the ones worth leaving shut.

Support means people, not just portals

Many groups describe support in terms of tools: portals, webinars, video libraries. These are useful. What retailers actually need is someone who knows the channel, picks up the phone, and is willing to engage with the specific situation of their shop.

At newsXpress, that means one-to-one conversations about data, layout, stock and labour. Store visits when they are needed — including in difficult periods. Member sessions where real experiences, the good ones and the expensive mistakes, get shared openly.

What independence actually means

Most groups say they respect your independence. The test is what they require of you.

newsXpress is a marketing group, not a franchise. Members decide whether to change their shop name, which card suppliers to work with, and which programs to participate in. The advice is direct where the data is clear. Participation is never mandatory.

Questions worth putting to any group

Before you sign:

  • Can you show me results from stores similar to mine, with actual numbers?
  • How do you use my POS data when giving advice?
  • Which suppliers and programs are genuinely exclusive to your members?
  • How do you decide when a category is not the right fit for a particular store?
  • How often will I hear from you, and what does that contact actually look like?

The answers will tell you more than any pitch.

What newsXpress offers

newsXpress helps independent newsagents grow profit, attract new customers and run businesses they want to be in. The work is grounded in real store data, suppliers who have been chosen for the margin they deliver, and support that takes retail seriously.

If you are weighing up your options, ask specific questions and look for specific answers.

What is the future of my newsagency business?

We are writing this to newsagents:

The future of your Australian newsagency is in your hands. You, the owner of one of the 2,800 or so retail businesses that make up this vital channel, hold the key to its success. The decisions you make in your individual business will determine not only your own future, but the future of the entire network.

And those decisions hinge on three crucial elements: your product selection, the narrative you weave around your business, and, of course, how you sell.

Let’s be clear: the future of the Australian newsagency isn’t tied to the old staples of newspapers, magazines, lotteries, or even the convenience items and cheap gifts that once defined the channel. Competing with discount variety stores is a losing game. Nor will salvation come from suppliers, particularly print media businesses, who, despite their historical role, seem to have little vested interest in our future.

The good news is, we’re already seeing innovative newsagents across the country reaping the rewards of focusing on premium, unique products. They’re not obsessing over the lowest price point, but instead, they’re smart about margins and embracing the age-old wisdom of “find a need and fill it.”

Think beyond the traditional newsagency offerings. Imagine stocking clothing, high-end gifts (think $300 and beyond), carefully curated books (not just remaindered titles), quality cookware, or highly sought-after collectibles. These are the kinds of products that will draw customers in from far and wide, products that many suppliers might not even associate with our channel today.

Of course, everyday items like stationery and greeting cards will still play a part, but their success will depend on your savvy purchasing and pricing strategies. Consider this: selling stationery to someone who needs it is one thing, but selling to someone who loves it? That’s a whole different ball game, and a much more profitable one.

The beauty of this new landscape? There are no borders, no rules, no boundaries. What you sell is limited only by your imagination and how you present it.

Then there’s your narrative. This is the story of your business, the “why” that resonates with your customers. A shopkeeper simply puts products on shelves. A retailer with a compelling narrative builds trust and connection. Customers understand your values, they love being in your space, and they want what you offer.

Your narrative is woven through your product selection, your in-store displays, your social media presence, your website, and, most importantly, your own personal interactions with your customers. But remember, your narrative isn’t static. It needs to evolve with you, with the times, and with your local community.

Finally, let’s talk about how you sell. In today’s world, having a strong online presence is absolutely essential. If you’re not online, you’re missing out on a world of opportunities.

We’re living in an age of immersive retail, where customers crave experiences and emotional connections. This is where your narrative truly shines. A writing pad in a basic newsagency is just a writing pad. But that same writing pad in a store with a strong narrative? It becomes something more, something desirable, something worth paying a little extra for.

The more your shop, both physical and online, engages your customers’ senses and emotions, the greater your success will be.

The future of the Australian newsagency rests on our collective ability to be smart, engaged, and creative. It’s about each of us making our own shop the best it can be. The result won’t be a uniform channel, and that’s perfectly fine. What matters is that you build a thriving business that resonates locally and online.

To those who resist change, who cling to the past, I say farewell. The old-school newsagency is fading fast. Time will inevitably catch up. This means we’ll likely see a reduction in the number of newsagencies over the next year.

But to those who are ready to embrace the future, know that you’re not alone. Many of us in the channel are eager to help and support each other. Reach out, connect, and let’s work together to ensure the continued relevance and success of our vital local businesses, no matter how diverse our product mix or what we choose to call ourselves.

A final thought: While some might argue that the “news” in newsagency is no longer relevant, the name itself isn’t the most critical factor. It’s what your shop shows itself to be that truly matters. That being said, a locally relevant name often resonates more than a generic national one.

And finally, we haven’t made a concrete prediction here  about the future of the channel. Deeper thoughts about this are for more private discussion.

Love locally this Valentine’s Day

Love locally this Valentine’s Day and buy your Valentine’s Day cards at your local newsagency. Local newsagents support the local community thanks to your support. Choosing your local newsagent over a supermarket or a national chain is a choice for supporting local. #SmallBusiness #Retail #ShopLocal

Each card we sell in a heartwarming memory for the future

“My nan gave this to me when I started school,” Jack said, showing us a card from 80 years ago. “I was a nervous kid, and she wanted to encourage me.” He carefully put it back into the envelope and slid it into his jacket pocket. “That’s why I like cards,” he said, patting his pocket. “It’s like my nan’s still with me.”
Jack’s story reminds us that selling a card is also selling a heartwarming memory. We are grateful to be part of this.
#cards #love #memories #heartwarming #keepsakes #grateful

A gift for coin collectors and more: Lunar Series Year of the Snake 2025 $100 1 oz Gold Proof Domed Coin

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A gift of pop culture nostalgia: SpongeBob SquarePants 2024 2oz Silver Proof Gilded Coin

Wow, what a gift for Sponge Bob fans: SpongeBob SquarePants 2024 2oz Silver Proof Gilded Coin. Put together as a beautiful set, a perfect collector gift.

This gift is for Star Wars fans: Star Wars The Phantom Menace Poster 3oz Silver Coin

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A perfect gift for Marvel fans: Marvel The Infinity Saga Phase One Captain America: The First Avenger 1.5oz Silver Foil

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Let’s celebrate: Chinese New Year 2025 Stamp and Coin Cover

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A perfect citizenship gift: Australian Citizenship 2025 Coin in Card

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Perfect wedding gift: Wedding 2025 1oz Silver Proof Coloured Coin

Wow, what a wedding gift: Wedding 2025 1oz Silver Proof Coloured Coin.

Embracing Change and Thriving in the Retail Landscape A conversation with Mark and Shelley, owners of newsXpress Sarina

In the ever-evolving retail landscape, newsagents face unique challenges and opportunities. Adaptability and innovation are key to staying relevant and profitable. In this blog post, we share insights from Mark and Shelley, owners of newsXpress Sarina, who have successfully navigated the changing retail landscape for over two decades.

From Passion to Profitability

Mark and Shelley’s journey into the newsagency business began in 2001, driven by their passion for reading and community engagement. They faced numerous challenges, including declining print circulation and increasing competition from online retailers. However, they remained resilient and focused on adapting their business model to meet the evolving needs of their customers.

Embracing Change and Innovation

One of the key factors in Mark and Shelley’s success has been their willingness to embrace change and innovate. They expanded their product offerings to include magazines, books, greeting cards, and stationery. They also invested in technology to improve their customer experience and streamline their operations.

Focusing on Profitability

Mark and Shelley emphasise the importance of focusing on profitability, not just revenue. They carefully analyse sales data and identify opportunities to increase margins and reduce costs. They also implement effective pricing strategies and negotiate favorable deals with suppliers.

Taking Calculated Risks

Taking calculated risks is another essential aspect of thriving in the retail landscape. Mark and Shelley were not afraid to try new things, such as launching a loyalty program or hosting community events. They carefully weighed the potential risks and rewards before making any decisions.

Enjoying the Journey

In addition to their business success, Mark and Shelley also emphasise the importance of enjoying the journey. They stressed the importance of maintaining a healthy work-life balance and finding time for hobbies and interests outside of the business.

Key Takeaways for Aspiring Newsagents

Based on their experience, Mark and Shelley offer the following advice to aspiring newsagents:

  • Embrace change and innovate.
  • Focus on profitability, not just revenue.
  • Take calculated risks.
  • Enjoy the journey.
  • Build strong relationships with your customers and suppliers.
  • Invest in your staff and provide them with the training and support they need to succeed.
  • Utilize technology to improve your customer experience and streamline your operations.
  • Stay up-to-date on the latest trends and developments in the retail industry.

By following these tips, newsagents can position themselves for success in the ever-changing retail landscape.

Mark and Shelley’s story is a testament to the power of adaptability, innovation, and hard work. By embracing change and focusing on their customers’ needs, they have built a successful and profitable newsagency business. Their journey serves as an inspiration to all newsagents who are looking to thrive in the digital age.

Now, in their own words …

Here at newsXpress we are passionate about helping local retailers run valuable and enjoyable businesses.

Aussie newsagencies in 2025: thriving in a landscape of change

Media coverage in 2024 surrounding the closure of a couple of newsagencies unfortunately painted a bleak and inaccurate picture of the entire newsagency sector. Attributing the decline solely to the waning popularity of print media is a simplistic and false portrayal of the reality facing many newsagencies today.

While it’s undeniable that print media consumption is changing, this doesn’t necessarily translate to widespread newsagency closures. In fact, many newsagencies are successfully navigating this evolving landscape by adapting their offerings and embracing new opportunities.

The truth is, newsagencies are more than just places to buy newspapers and magazines. They are community hubs, offering a diverse range of products and services that cater to the evolving needs of their customers.

So, how can newsagencies thrive in this changing environment?

  • Embrace the Power of Social Media:

    • Showcase your uniqueness: Go beyond traditional product categories like magazines and lottery tickets. Highlight your exciting range of gifts, clothing, books, and toys.
    • Share your passion: Celebrate local Australian products and express your gratitude for the support of your community.
    • Build relationships: Engage with your customers by responding to comments and messages.

  • Revamp Your In-Store Experience:

    • Create a visual spectacle: Make your window display a focal point. Feature unexpected and eye-catching products to entice passersby.
    • Surprise and delight: Introduce product categories that customers wouldn’t typically associate with a newsagency.
    • Keep it fresh: Regularly refresh your displays to maintain interest and encourage repeat visits.

  • Elevate Your Counter Offerings:

    • Replace the mundane: Swap out traditional counter items like chewing gum with more enticing and impulse-buyable products.
    • Curate a unique selection: Offer a range of products that complement your overall store aesthetic and appeal to your target audience.

  • Go Beyond the Expected:

    • Feature unexpected product categories: Dedicate a section of your store to unique and surprising offerings.
    • Embrace a “treasure hunt” approach: Encourage customers to explore your store and discover hidden gems.

The Importance of differentiation

The key to success lies in offering a unique and differentiated product mix. Explore new suppliers, attend industry events outside your usual circles, and embrace the unexpected.

It’s crucial to remember that the decline of print media (currently estimated at 10-12% per year) is not the primary driver of newsagency closures. In many cases, closures are due to factors like lease expirations or the need for a career change.

The most significant factor is irrelevance. If your newsagency doesn’t offer products and services that resonate with your local community, it will struggle to survive.

By embracing change and focusing on providing a unique and valuable customer experience, newsagencies can not only survive but thrive in today’s competitive market. It requires dedication and hard work, but the future of your business is ultimately in your hands. Let’s push back against the negative narratives and demonstrate the true potential of the modern newsagency.

newsXpress helps local newsagents run businesses they enjoy, businesses that deliver value to the owners and all who rely on the them for income.

Your local newsagency is a great place to shop for stationery for your home or work and here’s why

Okay, so you can buy stationery from a ton of places: from the big blue stationery shop to online retailers, supermarkets, and other big businesses.

There is a difference, though, in much of the stationery big businesses sell and what your local Aussie newsagency offers, and we’re here to talk about that today.

Your local neighbourhood newsagency is a great place to find high-quality stationery to help you get organised and stay on top of your tasks. Local is the key word there. Being local, they support live local, they’re part of the community, your community.  

Convenience: Time is money. You don’t have time to spend driving around town trying to find the perfect notebook or pen, or waiting for an online order to arrive. By shopping at your local newsagency, you can quickly and easily find everything you need in one place.

Selection: Newsagencies carry a wide range of stationery products, from basic ballpoint pens to high-end pens, and from simple spiral notebooks to luxurious leather-bound journals. With so many options to choose from, you’re sure to find the products to suit your needs and style. Seeing is believing.  

Quality: Newsagencies are known for carrying brand-name products. If quality matters, you’ll like this. Newsagents tend to use the stationery they sell. If it’s on their shelves, they recommend it. You don’t get that in a big business where it’s all about volume.

Supporting Local Business: When you shop at your local newsagency, you’re supporting a small business in your community, and community matters to all of us locals for sure. The economy is circular, and the more you spend locally, the more help is available locally.   

Fun and Stylish: Stationery can be fun, as you can see in many local newsagencies where the shelves offer fun stationery for the kids, colourful stationery for the home office, and eco-friendly stationery for the planet.

Next time you’re in the market for some new stationery, check out your local newsagency. With their convenient location, great selection, and high-quality products, you’re sure to find everything you need to stay organised and inspired.

Footnote: Some may say that the local newsagency is expensive. Any time a price check has been done on a basket of home office stationery requirements, the local newsagency has performed well; they have not been the most expensive. Often they are among the cheapest without even factoring in the amount you save on petrol.

Just last week we chose 12 everyday stationery items and price checked our local newsXpress newsagency against two other big businesses, the newsagency for the overall basked was cheaper in one case by a couple of dollars and a few cents more in the other case.

Thanks for considering buying your stationery needs from your local newsagency.