Australian newsagents sell a third of all greeting cards in the country. The average Australian buys eight or nine cards a year. If your store has a card section, you are almost certainly sitting on more revenue than your current range is delivering.
Most newsagents know cards matter. Fewer know exactly which pockets are working and which are not. A pocket that looks busy is not necessarily profitable. A pocket allocated to a supplier because they have always been there may be returning half what a different range would in the same space.
This is where data makes a real difference. newsXpress has developed proprietary pocket-level analysis that goes through your card sales by individual pocket, identifies which are earning their space, and provides specific recommendations on what to change. It is applied to your data, not a generic template.
The results members report are worth taking seriously. One store moved 120 pockets from one supplier to another and more than doubled the return per pocket. Another cut their card range by 25%, shifted to a split-supplier model, and saw revenue rise 33%. A third split their range between two suppliers with no additional capital investment and grew card revenue by 70%.
These are not outlier results. They reflect what happens when a category that is often managed on habit gets managed on evidence instead.
Cards also reward in-store execution. How they are arranged, how signage works alongside them, and how seasonal displays draw shoppers in all have a measurable effect. newsXpress provides professionally designed seasonal collateral for members before each major card season — Valentine’s Day, Mother’s Day, Father’s Day, Christmas — ready to display without any design work on your end.
If you have not reviewed your card range in the past 12 months, it is worth doing. If you want to do it with data rather than instinct, that analysis is available to newsXpress members at no additional cost.
newsXpress helps newsagents grow card sales beyond this work. We offer an active marketing program that includes newsXpress funded in-store prize packs and more – all working well to maximise the card sales opportunities.
Growing card sales is easy if you’re backed with good tools that work.
