May Specials Newsletter Published

instore-may2011.jpgPrior to Easter, newsXpress provided members with a customisable In Store Offers Newsletter – in plenty of time for sending with end of April customer accounts.  This latest newsletter contains details of deals available through the newsXpress retail network including.  By providing the newsletter well in advance of the month end, newsXpress is providing its members with another excellent marketing opportunity off of which members can leverage good business from a national network while maintaining a local business look.

This is an other example of the newsXpress difference in action … delivering creative and exclusive marketing tools which respect the value of newsXpress businesses in their local community.

The Sticker Family at Salamander Bay

sticker-salamander.jpgnewsXpress Salamander Bay is promoting The Sticker Family range out the front of the newsagency using the pull up banner with terrific success.  Shoppers are drawn to the banner from where they can make their easy selection of the stickers they wish to purchase.  By changing the location of the banner, newsXpress Salamander bay and other stores are able to continue to find new customers to purchase stickers from this wonderful and heartwarming range.

newsXpress is thrilled with the tremendous sales for The Sticker Family range being generated across our retail network.  While others are chasing our coverage, we are streaking ahead with this successful range.  Well done newsXpress members! 

HOT ink! set to rock!

newsXpress members have just a few days to finalise their commitment for flyers to support our next HOT ink! campaign.

In this latest HOT ink! campaign, newsXpress will maintain its competitive position on price while also reinforcing its leadership position on offering access to the latest ink cartridges.

We know from years of experience that direct mail through our HOT ink! flyers is an excellent way of driving growth not only in ink sales but in sales of other products purchased by ink shoppers attracted by the flyers.  The HOT ink! flyers are a key part of successful newsagency marketing.  They attract new traffic, drive new money business and position the business as being price competitive and this encourages shoppers to deliver a deeper and more valuable shopping basket.

newsXpress members … finalise your HOT ink! commitment today.

Great Agenda for newsXpress Mini Conferences

Last week, newsXpress published the agenda for the May Mini-Conferences including the news that we will have a suite of suppliers attending and supporting the events with excellent and exclusive to newsXpress product deals.

newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

  • Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
  • Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
  • Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
  • Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Mother’s Day Book Sale at Knox

mdaybooksale.JPGnewsXpress Knox is participating in the Mother’s Day Book Sale organised through newsXpress.

Promoted on the flexible and efficient newsXpress promotional table and facing into the mall, the book sale is generating good traffic and sales for newsXpress Knox.

While promoted as a Mother’s Day sale, the range of book titles included is broad, resulting in excellent incremental business from shoppers already visiting the store as well as from those attracted to the store as a result of the book sale.

The newsXpress book strategy is valuable and successful for newsXpress members right across Australia, generating excellent new traffic for high-margin basket-building business.

Congratulations newsXpress Mortdale

mortdale-news-1-v1.jpgCongratulations to the team at newsXpress Mortdale in New South Wales for winning Best Dressed Staff in the recent News Partners promotion supporting the Sunday Telegraph newspaper. The $500 prize was shared among all participating staff as a thank you for their personal engagement in the promotion.  newsXpress supports promotions like this which add fun and excitement to the retail experience.

HOT ink! a hit at newsXpress Shoreline

hotink-shoreline.JPGnewsXpress Shoreline in Tasmania has created a compelling ink display built around the successful newsXpress sub brand HOT ink!

Fitting nicely into a corner in the store, the HOT ink! display features the brands at the core of the HOT ink! offer: HP, canon, Brother, Epson and Lexmark.

Promoted regularly through direct mail catalogues, HOT ink! is a tremendous success for newsXpress members right across Australia.

Outside of catalogue promotions, newsXpress members promote the ink offer with local flyers which are accessible through the newsXpress website and using in-store displays like at newsXpress Shoreline.

Mother’s Day at newsXpress Glendale

mothers-glendale.jpgnewsXpress Glendale is promoting Mother’s Day gifts to shoppers as they enter the store with this terrific display.  Capped with our newsXpress exclusive Mother’s Day collateral and featuring gifts from newsXpress preferred suppliers, this display offers a broad range of Mother’s Day gifts to shoppers visiting newsXpress Glendale.

The newsXpress merchandise team sourced a broad range of gifts for Mother’s Day from many newsXpress preferred suppliers.  From impulse purchase opportunities through to considered high ticket price items, the Mother’s Day range available to newsXpress members for Mother’s Day 2011 is the most diverse available from our preferred supplier community.  Early reports are of excellent sales.

Optus Broadband Offer Makes a Good Gift

jenlist-beechworth.JPGnewsXpress Beechworth is promoting this excellent Optus Mobile Broadband offer from newsXpress preferred supplier Jenlist on the dance floor.

Through Jenlist, newsXpress members can access a range of mobile phones and pre-paid cards as well as the innovative store within a store offer which newsXpress has been pioneering through severel outlets.

The Optus Mobile Broadband offer at newsXpress Beechworth is terrific as it offers something which most people could use yet often do not think of.  It is proving to be a good impulse purchase item.  Getting known for carrying items like this can drive good word of mouth – especially in a regional location like Beechworth.

Mother’s Day at Armidale

mothers-armidale.jpgnewsXpress Armidale (NSW) is promoting an excellent range of Mother’s Day gifts from newsXpress preferred suppliers along with their range of Hallmark Mother’s Day cards.

With a Kobo e-reader on offer to one lucky newsXpress Armidale shopper and an excellent range of gifts and cards, there is plenty to turn browsers into shoppers.

With Easter cutting into Mother’s Day time, newsXpress stores across Australia have moved quickly to give the next season appropriate focus in-store.

Free Kobo e-reader at a newsXpress store near you

mothersday.jpgnewsXpress locations across Australia are each giving away a Kobo e-reader for Mother’s Day along with a voucher for buying books online.  To get in the running, all a shopper has to do is purchase a Hallmark Mother’s Day card.  It is as simple as that.  In each participating location a Kobo e-reader will be given away.

What a wonderful gift for mum and a wonderful promotion from newsXpress and our strategic partner Hallmark.

In addition to collateral promoting the Kobo offer in-store, newsXpress has produced marketing for use in catalogues, for use by shopping centre management in their promotions and elsewhere externally to the business.

The free Kobo e-reader on offer through newsXpress locations is another reason to do your Mother’s Day shopping at newsXpress this year.

Remembering Anzac Day

last-post.jpgThanks to a wonderful mix of newsXpress preferred suppliers, newsXpress members have access to an excellent range of gifts – gifts like the Silent Soldier.  This is an ideal gift for someone commemorating Anzac Day.  Some retailers like to keep it for themselves and use it in a remembrance display at this time of the year.

Silent Soldiers, from preferred supplier Jasnor, is a commemorative range of hand crafted collectible figures inspired by the ANZAC spirit.

Today, we remember the ANZAC soldiers and indeed all soldiers who fought that we here and in other countries may live with freedom and democracy.  As local, community focused, business people, today we pause to appreciate what we have and that this was hard fought for.

Easter at newsXpress Harbourtown

easter-harbourtown.JPGnewsXpress Harbourtown in Queensland has been promoting Easter out the front of the newsagency with this terrific display of gifts, cards and eggs. Easter has been a season for promoting the difference in range offered by newsXpress Harbourtown … as it has been at so many newsXpress locations right across Australia.

Falling during school holidays in many locations Australia, Easter 2011 is providing newsXpress members many opportunities to leverage the additional holiday traffic … resulting in good sales not only of Easter products but other products too.

Easter at newsXpress Runaway Bay

easter-runawaybay.JPGnewsXpress Runaway Bay has been promoting Easter out the front of the newsagency offering a good range of Easter gifts and cards, all supported by the newsXpress marketing collateral.  The bright and cheerful display has been successful at attracting traffic to the business, driving good sales for the Easter season.

newsXpress Runaway Bay is a new business for newsXpress in the last year.  We have successfully brought in people new to the newsagency channel and created a business with supports the principles of newsXpress and carries an excellent range of newsXpress preferred supplier products for everyday as well as for seasons … such as Easter 2011.

Perfect time for selling the newsXpress phonecard

newsxpress-phonecard.JPGEaster is a perfect time for selling the newsXpress phonecard.  It is a time when families, loved ones and friends who have distance between them reconnect and catch up.  The newsXpress phonecard can be used for calls within Australia as well as overseas.

It is a perfect Easter gift … the gift of happy conversation.

Indeed, the newsXpress phonecard is the perfect gift all year round – as well as the perfect treat for yourself.

Untimed local calls for just 25 cents makes it easy for people to connect for good-value conversation.

newsXpress is proud to have the newsXpress phonecard as part of our offer in newsXpress locations right across the country.

newsXpress gives local shoppers opportunities to save when they shop at newsXpress.

Easter selling well at Knox City in Victoria

easter-knox.JPGnewsXpress Knox has been promoting Easter at the front of the newsagency, facing out into the mall with this display for the last six weeks.  The range looks different today to when the photo was taken at the start of the seasonal promotion.

With just a few days to go, Easter cards, gifts and eggs have been selling well at newsXpress Knox with many shoppers drawn to the range from the mall in front of the shop.

Beautifully blending newsXpress and Hallmark marketing collateral above the product display, the Knox team has taken care to maintain and adjust the range during the day as products have sold through.

The focus on seasons at Knox is part of the overall business plan for 2011, using seasons to attract new shoppers to the business.  So far, looking at data for Valentine’s Day and Easter, the plan is working, this business is achieving double digit traffic and sales growth over the same period in 2010.   This is a testament to the commitment of the team we have at newsXpress Knox.

Places Filling for May Mini Conferences

Places are filling for the newsXpress May Mini-Conferences as members look forward to excellent supplier deals, valuable networking and good value presentations.  newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

  • Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
  • Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
  • Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
  • Perth Tuesday 31st May 2011 – Location TBA

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Welcoming with Easter at Toronto

easter-toronto.jpgnewsXpress Toronto has has a wonderful Easter themed welcome for shoppers as they enter the store with newsXpress Easter collateral in the doorway and easily seen from people passing by on the footpath.

The door and the signs open on to a terrific Easter display of cards and gifts for the season.

Connecting with the season from the front door in this way is an excellent approach to more completely embracing the seasonal opportunity.

Easter at newsXpress Sandgate

easter-sandgate.JPGnewsXpress Sandgate has been promoting Easter with this display featuring cards, gifts and eggs, capped by a 3D representation of our 2011 newsXpress Easter marketing collateral.

Located on the dance floor and being passed by all visitors to the newsagency inducing those who only browse, the Easter range is being well shopped through the season.

newsXpress Sandgate, like many newsXpress members, did their seasonal shopping with newsXpress preferred suppliers, making the most of newsXpress off invoice discounts and other benefits negotiated by the newsXpress merchandise team.

Promoting Easter Outside the Store

easter-topryde.JPGnewsXpress Top Ryde has been promoting Easter outside the store with this terrific newspaper advertisement inviting shoppers in to compete in a lucrative competition.  newsXpress encourages members to include external advertising and marketing in the overall business marketing mix, to attract new traffic and to reinforce the value of the newsXpress brand to those who already know the store.  Kudos to newsXpress Top Ryde for running this ad.