Tag: foot traffic

Collectible coins — a category most newsagents have not tried yet

There is a shopper segment walking past your store, or possibly already walking in, that most newsagents have never tried to reach. Coin collectors are a distinct audience — often methodical, brand-loyal, and willing to spend on the right product.

newsXpress holds exclusive retail partnerships with the Royal Australian Mint, The Perth Mint, the New Zealand Mint, the British Mint, and New Zealand Post. No other newsagency group in Australia has these relationships. For newsXpress members, that means access to high-margin collectible product that competitors simply cannot stock.

The category works because it brings in new foot traffic. Coin collectors are not always greeting card buyers or gift shoppers. They come in specifically for the coins. But while they are there, they browse. Members who have introduced the category consistently report that it expands their customer base rather than cannibalising existing sales.

The entry point does not need to be large. A dedicated display of Royal Australian Mint product, positioned well, is enough to start. newsXpress uses Mint data to help members understand the collector audience in their area and tailor their range accordingly.

One member went from selling no coins at all to achieving $50,000 a year in coin revenue. That figure is not typical of every store, but it illustrates the ceiling when the category is taken seriously. newsXpress has also developed and released its own exclusive limited-edition collectible coins — the first release sold out.

newsXpress helps with access to exclusive product, in-store marketing, shopper education and more to help our members thrive with this opportunity of growth for Newsagency businesses.

What we offer is product access supported by knowledge and backed by in-store activation opportunities that we have seen work right across Australia.

If your store relies heavily on newspapers, lottery, and stationery, this is a category worth examining. The margin is strong, the audience is distinct, and the products are not available through standard newsagency supplier channels.

newsXpress is a unique service form local indie retailers. We;’re not a newsagency marketing group, not at all.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

Small events, real foot traffic: how newsXpress is helping members use their biggest advantage

Independent retailers have something large format stores cannot easily replicate. They are embedded in their communities in a way that a national chain simply is not. They know their regulars. They can make decisions on the spot. They can do something genuinely local — and mean it.

newsXpress has been helping its members turn that advantage into foot traffic through a practical programme of micro-events.

The idea is not complicated. Give people a reason to visit that has nothing to do with a promotion or a price reduction. Build connection with the community through the shop floor itself. The events are small by design — low budget, low complexity, manageable for a team of two or three people running a busy independent store.

What the newsXpress guidance covers is the range of formats that work, how to execute them without disrupting normal trading, and how to get the most out of each one. Some events are built around customer participation — creating something in-store that people contribute to and come back to check on. Others lean on local partnerships, sharing the promotional load with a nearby café or maker and reaching each other’s audiences in the process. A few are simply about doing something unexpected on an otherwise ordinary day — the kind of small gesture that earns goodwill and gets mentioned.

The social media angle matters here more than many retailers realise. A micro-event that lands well generates content that is almost impossible to manufacture any other way. It is local, it is genuine, and it gives people something worth sharing. For independent retailers who find it hard to post consistently without feeling like they are just pushing product, a steady programme of small events solves that quietly.

The guidance also addresses the calendar — when these events make the most sense, how to pace them across a quiet trading period, and how to keep the idea fresh enough that regulars have a reason to keep coming back.

None of it requires a big budget. It requires treating the shop as more than a place to buy things — and most independent retailers are closer to that than they think.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.