newsXpress hosting in-store marketing events

newsXpress is continuing to host traffic generating marketing events for newsXpress members to help uncover new traffic opportunities in and around their businesses.

Here are a couple of photos from a recent event in regional NSW where we helped a newsXpress attract new shoppers from the region to check out new products and engage with the business for the first time.

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Newsagency marketing group celebrating World Teacher’s Day

Screen Shot 2014-10-30 at 7.25.13 amnewsXpress members in Queensland were helped to celebrate World teacher’s Day yesterday with this artwork from our design team at newsXpress.

This collateral from newsXpress is another way the group helps members to connect with opportunities to pitch their businesses as relevant to topics and events that are important to the families in their areas.

newsXpress provided this collateral along with products for members including some very unique teacher gifts in recognition of their valuable service to our communities.

Teachers are important. newsXpress is proud to call out the profession for such valuable service.


New newsXpress HOT ink! Campaign driving newsagency business traffic

inkposterShoppers around participating newsXpress stores are being treated to excellent hot ink prices thanks to good buying, cunning pricing and excellent marketing by the team at newsXpress on behalf of members.

Being promoted with a striking black and white campaign of posters, shelf talkers, floor decals and catalogues, the latest HOT ink! Is generating net new traffic as reported by newsXpress members.

newsXpress continues to innovate on behalf of its members – driving traffic, sales and margin.

Newsagents promoting local community support

NXPPosters_Page_09newsXpress members have fresh collateral with which to promote local community support and thereby encourage support back.

This latest poster is part of a new range from newsXpress for its members. Several local community support posters are included in the local collateral – giving members an opportunity to choose the approach that best suits their needs and interests.

Local businesses supporting local communities is a strong message we are proud to support.

Newsagency marketing group newsXpress supports local communities

NXPLocalCommunityA1Newsagency marketing group newsXpress has been helping its members promote their local community connection for years with a range of local area marketing initiatives including this poster which pitched support for community groups.

It’s through collateral such as this poster and the recently published InStore publication supporting local community engagement that newsXpress shows itself as being about more than supplier deals.

Showing newsXpress members as being locally engaged provides local shoppers another reason to support their local newsXpress business.

newsXpress members have free access to this and other collateral from the group thanks to a comprehensive library in a private area of our website.

Newsagency marketing group newsXpress helps newsagents promote local shopping

NXPLocalCommunityA1The newsXpress newsagency marketing group is proud to have included professionally designed and printed posters promoting local shopping and the connecting of each newsXpress business to the local community in a collateral pack just sent to newsXpress stores.

The supplying of these A1 posters connects with other promotion of local community connection work undertaken by newsXpress earlier this year and in 2012 … continuing a tradition of our newsagency marketing group in helping newsXpress members to remind local shoppers of their community connection.

This wonderful collateral and the overall local community support campaign is one more way newsXpress sets itself apart from other newsagency marketing groups. It demonstrates our understanding of the importance of local communities and their support for local businesses and vice versa.

This is a valued newsXpress point of difference.


newsXpress Australia Day competition opportunity

nxadaynewsXpress members have been provided with an opportunity to run a local competition connecting with Australia Day.

Offered as part of our exclusive local area marketing suite, our Australia Day competition is a wonderful way for newsXpress members to connect with their local community on this important and treasured national day.

We know that newsXpress members love being local and they embrace local community connection opportunities.

Our Australia Day competition is simple – entrants are asked to draw or write about what Australia Day means to them. Judging is local. Prizes are local. This is a perfect local store, local area marketing opportunity.

this is another excellent example of the newsXpress difference in action … helping newsXpress members to engage with their customers and local area in an exclusive and creative way.

Cars 2 Display at newsXpress Bairnsdale

cars2-bairnsdale.JPGnewsXpress Bairnsdale has been running an excellent display promoting products associated with the popular cars 2 movie, especially the Hallmark recordable storybook based around the cars 2 brand.

Using collateral sourced through the local cinema and displaying an excellent range of product, the display is an excellent demonstration of promoting products from a range of categories and suppliers around a common brand.  newsXpress is uniquely positioned to help newsXpress members do this.

Well done newsXpress Bairnsdale on a terrific display.

newsXpress Beechworth Supports Local Author

local-beechworth.JPGnewsXpress Beechworth is supporting a local Author by promoting EXPOSED! by Richard Patterson in their front window and with a terrific display in-store. This is the second book from this author. It’s been out for two weeks and they have already sold 79 copies.

Supporting local authors, groups and the community more widely is important to newsXpress and its members.  We encourage members to engage in the way we can see newsXpress Beechworth engaging with their support of Richard Patterson and promoting his new book.

newsXpress demonstrated its local community support credentials recently with the launch of the most comprehensive Local Area Marketing Toolkit ever created for newsagents.  This newsXpress exclusive toolkit is helping newsXpress members across the country connect with their local communities in unique, creative and valuable ways.

Father’s Day Promotion at newsXpress Whitford City

The team at newsXpress Whitford City have strongly supported the WA exclusive Father’s Day Television promotion with fantastic in-store support.

230820101069.jpgThe advert features three outstanding book titles, ‘How to Catch Fish and Cook it‘, ‘Peter Howard’s BBQ Collection‘, & ‘The History of Australian True Crime‘, at massive savings off the RRP with many more great titles in store.

Each customer who purchases a book at any Western Australian newsXpress store during this promotion receives an entry into the draw to win a magnificent weekend getwaway for two to the beautiful, Riverglen Chalets in Margaret River.

Father’s Day TV commercial in Western Australia

Ten newsXpress stores in our Western Australian market, have come together and produced a TVC supporting the newsXpress Father’s Day Book promotion. The newsXpress support team have worked feverishly with our production company, utilising their local area marketing experience to accomplish a professional sales advert which will hopefully achieve the dual goals of driving traffic into stores and promoting the brand in the WA marketplace.

The TVC will run for the next two weeks on channels 7, 9, 10 and Win throught WA. We have been able to negotiate some great timeslots during the promotional period including the high rating Today Show and 9am news on Network 10.

This TVC features a special bonus to viewers, purchase any book in-store during the duration of the campaign and receive entry into the draw to win a fantastic accomodation package at the luxurious Riverglen Chalets, situated in beautiful Margaret River. The prize was kindly donated by Andrew and Tany Wagner of newsXpress Margaret River and is as much a nod to their generosity as it is to their belief and trust in the benefits of the newsXpress group.

The Best Book Deals for the Best Dad…Yours! – only at newsXpress!

Elvis sighting at newsXpress Sarina

41270_1495626142985_1004038331_1438855_2394021_n.jpgThe team at newsXpress Sarina started an ‘ELVIS DAY’ tradition a few years ago by creating an in-store celebration on the 16th of August – the date of Elvis’ “disappearance” in 1977. They have a variety of Elvis related products on sale and went to the next big step this year by actually having the King in-store on the day.

They have promoted this event almost exclusively through their Facebook page which now has over 800 friends, and passing on hints to customers in store.  The local paper, the Daily Mercury, will also be running a story about this fun event in their social pages, along with newsXpress preferred supplier, Gibson Unity featuring the event and products for sale in their upcoming newsletter.

Without doubt the highlight was owner, Mark Petersen in full Elvis garb and performing along to the ‘Around the clock’ Elvis hits through the store’s sound system all day. The response from customers has been outstanding and many were spied tapping their feet or singing along to the classics such as ‘Jailhouse Rock’, or ‘A little less conversation’. The team enthused by this outcome plan to make an even bigger event of the day next year, inviting particiaption from other lcoal businesses.

Margaret River 2010 Cow Parade

mr-cow-parade.jpgMargaret River are currently hosting the famed 2010 Cow Parade and newsXpress Margeret River have created a simple colouring in competition for kids to take advantage of the interest , tourists and theatre in town.

Colouring In competitions are an easy way to engage wiht customers as kids will often dictate their parents buying behavoiur – a good experience for the children will almost certainly ensure repeat custom frm the parents.

Well done to Andrew and Tanya and the team for identifying and benefiting from a local opportunity.

State of Origin in full flight at newsXpress Redcliffe

001.jpgThe team at newsXpress Redcliffe are expectantly awaiting the start of State of Origin battle tonight, and have made a clear distinction of where their loyalties lie. Amy the Cane Toad and Hannah the Cockroach (left) lead the supportfor their respective teams in what is certain to be a typically bruising affair.

Sporting events are a perfect way for small businesses to engage their local community, dressing up the staff, decorating the store, or selling merchandise it is a strategy squarely aimed at the Australian obsession with sport, and none is more fervent than the northerners and their love of Rubgy’s biggest stage!

HOT ink! TVC in Gippsland, Victoria

Four pro-active newsXpress members in the Gippsland area of Victoria have joined forces and recruited newsXpress Marketing Manager, Trent Shields to develop, design and create a Television commercial in their local region to support the current HOT ink! 14 promotion.

newsXpress Pakenham, newsXpress Leongatha, newsXpress Bairnsdale & newsXpress Yarram commenced a TV campaign on the 3rd May with the following advert featuring on programs such as: Sunrise, The Morning Show, Deal or No Deal, AFL Game Day, Sunday Afternoon AFL, Oprah, Ready Steady Cook & Judge Judy.

The advert contains an exclusive end-user offer, with customers going into one of the four participating stores and mentioning the ad eligible to a FREE packet of Gloss Photo paper wiht the purchase of any of the promoted ink cartridges. The stores involved are already reporting excellent sales and customer numbers to support the earlier flyer distribution.

Four creative winners at Yarram

yarram-winners.JPGThe four winners of the Easter colouring competition were happy to be photographed outside newsXpress Yarram (VIC) when they came in to collect their prizes. The extent of entries can be seen in the background with artwork covering the windows – there is considerably more than in the photo. What a terrific result for newsXpress Yarram, and the fine young artists in their midst.

Awards like those at Yarram were made across the country as newsXpress members heaped praise on winners in local easter colouring competitions.

Easter colouring competition at newsXpress Milsons Point

milsons-point-easter.jpgEntrants for the Easter colouring competition at newsXpress Milsons Point have their artwork on display in the window for friends, family and the locals to see and admire.

There has been no shortage of entries for this popular competition.  The friendly team at newsXpress Milsons Point have made the most of the opportunity to better connect with their local community and to show off the newsXpress difference.

newsXpress encourages members to show off the art in the window as it gives the artists an audience and it shows the community that the business cares.

Easter at newsXpress Salamander Bay

salamander-bay-one.jpgnewsXpress Salamander Bay has promoted the success of their newsXpress Easter colouring in competition by incorporating the fantastic entries into their in-store merchandising display. The use of the colorful bunnies to dress the merchandising display was an inspirational decision by Fiona Matthews and her team that has paid off brilliantly as the photo attests.

A concerted effort to branch out into gifts this Easter is resulting in great rewards for newsXpress stores, and the timing of the ABW Easter Book promotion has driven even more traffic and sales.