First up, the best way to discover the difference between newsXpress and Newspower is to speak with them. Call them, talk about business, your own situation, what you need, what you hope for from your business.
Ask tough questions. Seek out answers.
Be sure to ask about the most retail experience of the person you speak with, so you have relevance and contextual data for your consideration.
See which one engages with you strategically and in the manner best suited to your needs.
newsXpress and Newspower are very different organisations. They do different things for their members, offer difference benefits.
Newspower is industry owned and run.
newsXpress is privately owned and run.
newsXpress back itself by not having a locked in contract. This says it is not scared about losing members – because members do stay with the group to leverage the benefits available to them.
As we write this blog post, our understanding is that Newspower does have a lock-in contract that binds businesses to the group even if they do not want to be in the group.
This is a huge difference.
Being commercial, newsXpress is focussed on the success of its members. It is answerable to them. The leadership of the group is known to all members and accessible to all members.
Newspower members could ask: who are the board members? can I easily contact them? what is the current retail experience of the board members?
The differences between newsXpress and Newspower are considerable.
Newspower is bigger than newsXpress for sure. Size is not everything though.
If you travel around Australia and look at brand representation, from what we have seen you could find 4, maybe 5 different Newspower logos out in the field. You will only find one newsxpress logo. There has only ever been one newsXpress logo.
The consideration of logo is important though for it was around 6 years ago that newsxpress started telling its members to not use the newsXpress logo. the newsXpress advice was call your business a name that is meaningful locally. That will deliver more value to you and your local business than a brand that could mean different things in different shops.
This matter of a shop brand has evolved plenty this year. newsXpress actively advising its members to de-couple from the Aussie newsagency channel because of all the negative press out there, all the news stories about newsagency closures.
De-coupling from the newsagency channel is a considered strategy, well documented, carefully planned and financially sound for the future of each local business doing it.
It’s easy to be bland and average. In our opinion that’s what Newspower offers. A check of social media shows this we think.
newsXpress is not a bland offer. It’s energetic, engaging and edgy. We push out members to play outside the fence line for it is out there that they find the blue ocean, a space where they can thrive, and many are thriving.
If you are running a newsagency and are looking for a marketing group, consider newsXpress. We will answer your questions and talk business.
Speak to our CEO, Mark Fletcher, on 0418 321 338 or email him at mark@newsxpress.com.au.
newsXpress and Newspower are very different organisations. Take your time, do your research. Join the group that best serves your needs.
