Month: October 2012
Promoting Men’s Health Summer Training Guide 2013
Check out the display created by the team at newsXpress Knox for promoting Men’s Health Summer Training Guide 2013. This display is in prime position in our men’s magazine area. The display stands out because of the monochrome background. We also have the title in its usual location.
Click on the image to see a larger version of this display.
newsXpress Ascot Vale promotes Better Homes and Gardens
newsXpress Ascot Vale is making excellent use of the display unit and marketing collateral to promote the Christmas issue of Better Homes and Gardens. Perfect located to be seen by all customers and visually strong, the display is sure to drive excellent sales of the popular title.
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Better Homes and Gardens promotion in Streaky Bay
newsXpress Streaky Bay in South Australia is promoting the latest issue of Better Homes and Gardens magazine with this excellent display with newspapers right at the front of the store. They are making excellent use of the additional collateral from Pacific.
Click on the image for a larger version.
Better Homes and Gardens promotion at Sanctuary Lakes
newsXpress Sanctuary Lakes is promoting the latest issue of Better Homes and Gardens magazine with this excellent display with newspapers along with the BHG Christmas Cookbook. It is smart to promote both together like this and in such a prime position.
Click on the image for a larger version.
Ocean Grove promotes Better Homes and Gardens
newsXpress Ocean Grove is promoting the latest issue of Better Homes and Gardens magazine with this excellent display with newspapers facing shoppers as they enter the business.
Better Homes and Gardens responds well to promotion with newspapers.
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Promoting Better Homes and Gardens in Port Lincoln
newsXpress Beers Port Lincoln is promoting the latest issue of Better Homes and Gardens magazine with this excellent display with newspapers.
Better Homes and Gardens responds well to co-location like this with newspapers – especially over the weekend.
Click on the image for a larger version.
The Blob on TV – exclusive to newsXpress
The Blob TVC starts nationally tomorrow. Click here to see the TVC. This is another success story for newsXpress if all members get behind this exclusive opportunity with brilliant displays, use of the free T-shirts and badges and excellent customer service.
All sorts of uses for The Blob
Check out how one retailer, Snowgum, is using The Blob to hold product in their window display. They bought The Blob from their local newsXpress store for this prom display use in-store.
We’re not fussy. Indeed, we are happy that The Blob is finding so many good uses.
Click on the image for a larger version.
Promoting The Blob at newsXpress Watergardens
Here is one of the displays of The Blob from newsXpress Watergardens. We have been co-locating the product to make the most of the exclusive opportunity. The photo shows more good use of the bold collateral provided free by newsXpress.
Placement like this right now to leverage the TVC is vital.
Click on the image for a larger version.
The Blob at newsXpress Sanctuary lakes
Check out how they have been promoting The Blob at newsXpress Sanctuary Lakes.
This well-located display is easily seen by most shoppers browsing the business. It uses the collateral well and upholds the product as the hero that it is.
Click on the image for a larger version.
Promoting The Blob at Kadina
newsXpress Kadina has been promoting The Blob at the counter with this bold display.
We are finding that this type of in-your-face display works a treat for promoting this exclusive to newsXpress product.
Click on the image to see a larger version.
Promoting The Blob at the counter
Check out this video from one smart newsXpress member promoting The Blob at the counter. Sometimes the simplest displays are the best. With The Blob being promoted on TV and newsXpress tagged the best way to leverage this national campaign is with in-store promotion.
Great Halloween promotion at newsXpress Ocean Grove
Check out the wonderful floor display of Halloween product that has been on show at newsXpress Ocean Grove.
This perfect placement on the shop floor facing shoppers as they enter the business has been working a treat.
Capped with our newsXpress collateral and enhanced with excellent product placement, this display is a good example of why Halloween works – it’s a season of fun for all ages, coming at the right time of the year for our success and shopper enjoyment.
newsXpress shows great leadership with its support for Halloween.
Excellent Halloween promotion at newsXpress Ascot Vale
newsXpress Ascot Vale has build on success over previous years with an excellent floor display promoting all things Halloween.
On offer has been an excellent range of products. This has been backed by terrific visual merchandising and great use of the newsXpress Halloween collateral.
Visible from out in the street and easily from in-store, this display shows that newsXpress Ascot Vale owns Halloween in Ascot Vale.
Halloween continues to grow for plenty of newsXpress members, delivering excellent business from new and existing customers. We have members reporting excellent growth.
Glitter pumpkins a hit for Halloween 2012
The glitter pumpkins from one of our newsXpress preferred suppliers have been selling very well this Halloween. The early in the season success has continued with some stores ordering extra stock and selling through. The glowing pumpkins have been purchased for offices, homes and even schools as more and more people engage in the fun season.
newsXpress leads in Halloween success 0- with access to excellent products at competitive prices and delivering best-practice margins.
Halloween at newsXpress Woden
Check out how newsXpress Woden has been promoting Halloween 2012 in-store. This eye catching display and the terrific use of the exclusive newsXpress collateral attracts shoppers … delivering a good result for the season.
Genuinely engaging with a seasonal opportunity reaps rewards for smart newsXpress members. This is what has been happening at newsXpress Woden.
You have to reach and grab shoppers – with compelling displays, good product offers and professional collateral.
Halloween impulse promotion at newsXpress Malvern Central
newsXpress Malvern Central has been promoting Halloween on the shop floor facing shoppers as they enter the business with this impulse placement.
Halloween is an excellent season for newsXpress members, driving new shopper traffic and excellent impulse purchases.
newsXpress members had early access to a broad range of Halloween product at excellent prices. Bing competitive against the majors and maintaining 60% margin is an excellent story, a testament to terrific negotiations from newsXpress on behalf of members.
newsXpress Malvern Central, like other newsXpress members, drives its own success from purchasing through to merchandising.
The Blob on Channel 10 Brisbane
Kudos to the newsXpress Upper Edward Street team for wearing the Blob badges and having their posters up when the Ten News team filed a story there for the OzLotto jackpot this week.
newsXpress radio playlist for Halloween
The playlist for newsXpress radio – our live in-store radio station in newsXpress stores – has been enhanced this month in the lead up to Halloween to include the following Halloween related and themed songs:
- Thriller- Michael Jackson
- Monster Mash- Bobby Pickett and the Crypt Kickers
- Ghostbusters- Ray Parker Jr
- Werewolves of London- Warren Zevon.
- Bad Moon Rising- CCR (From the soundtrack ‘American werewolf in London’)
- Witchy Woman- Eagles
- Don’t fear the Reaper- Blue Oyster Cult.
- Highway to Hell- ACDC
- Devil went down to Georgia- Charlie Daniels Band.
- Purple People Eater- Sheb Wooley
- Devil Woman- Cliff Richard
- You’re the devil in disguise- Elvis Presley
- Black Magic Woman- Santana
- Rocky Horror Theme- Time Warp (Original cast)
- Superstition- Stevie Wonder
- I put a spell on you- Screamin Jay Hawkins
- Love Potion #9- The Searchers
Talk about connecting with the season in a smart and engaged way. Thanks newsXpress radio for enhancing our halloween experience.