A supplier offer can look great and still be wrong for your shop. A big discount does not help if the stock sits on the shelf and the invoice is due before it sells.
Buying discipline does not make a shop duller. It protects the cash you need to keep proven lines in stock and try good new ideas.
An empty shelf, a persuasive rep or a free-freight threshold is not reason enough to place an order.
Keep reorders and trials separate
Reordering a proven seller and trying a new range are different decisions. Keep them apart, so excitement about something new does not eat the money for products customers already buy.
For a reorder, start with recent sales, stock on hand, orders already placed and the time until the next delivery. Do not just repeat last time’s quantity.
For a new range, answer four questions first:
- Who will buy it?
- Where will it go in the shop?
- What will the first order cost?
- How many units must sell to justify a reorder?
Say you trial 12 products, four of each. That is 48 units to sell, not 12 nice samples. Seeing the full number often changes the decision.
Order enough to present the range fairly, but not so much that you are stuck if it fails.
Decide now what happens if it does not sell
Set the review date when you place the order, not months later. Decide what result would mean reorder, change the display or clear the rest.
For seasonal ranges, leave time to act before the occasion passes. For everyday ranges, match the review to how often your target customer shops.
Before you mark down slow stock, look at why it is slow. Poor placement, unclear pricing or a patchy display could be the cause. But do not keep rearranging a range that simply has not worked.
Clearing stock may cost you some margin. Keeping it costs you too. The cash stays tied up and the space cannot earn.
A regular buying review takes the emotion out of these calls. Proven sellers get attention, promising trials get assessed and failed experiments end before they take over the shop.
newsXpress helps independent retailers link buying decisions to the needs of the whole business. If you want a more considered approach to your range, email help@newsxpress.com.au.