newsXpress back to school campaign reaches 177,000+

nxp-btsThe newsXpress exclusive facebook campaign promoting back to School reaches 177,472 people in a week, pitching newsXpress locations as palces to shop for Back to School requirements in the last few days before the school year starts. newsXpress was the only newsagency marketing group visible on social media promoting BTS and newsagency businesses.

newsXpress members given heads-up advice on All Books For Less

newsXpress last week provided its members with insightful information relating to the demise of the All Books For Less retail group and commercial opportunities flowing from this. The advice was shared earlier last week as part of the newsXpress process of sharing business opportunity information with newsXpress members.

While the books category has been challenged for some time in Australia, newsXpress sees opportunity through careful engagement with supportive suppliers.

Another newsXpress store reports excellent (21%) Back to School sales growth

A newsXpress store which has a two year old and proactive Officeworks in their area has just reported 21% year on year growth of Back to School product sales. This is an excellent result for the proactive business,  a good story for their professional and community-spirited engagement and the newsXpress marketing which supports the business.

newsXpress ran an exclusive newsXpress branded TV campaign featuring exclusive and excellent value Back to School product.

Promoting the Better Homes and Gardens exclusive offer

Check out the terrific display created at the newsXpress Knox store to promote the EXCLUSIVE offer of the Better Homes and Gardens Recipe Collection.

This display behind the counter is designed to promote to shoppers as they are making other purchases.  It is the second display point in the newsagency for this EXCLUSIVE to newsXpress opportunity.


Exclusive Recipe Book for newsXpress members

newsXpress members across Australia are enjoying the opportunity of exclusive access to the Better Homes and Gardens Recipe Collection from our strategic partner Pacific Magazines.

This display at newsXpress Riverlink is typical of the high impact excellent location display being employed to promote the exclusive to newsXpress opportunity.

The Better Homes and Gardens Recipe Collection makes for an excellent Christmas gift.

The value to newsXpress members is enhanced thanks to the excellent margin negotiated by the group.

Christmas books a hit … already

Books delivered risk free to newsXpress members as part of our Christmas package are already delivering excellent sales.  We have heard from several newsXpress members about excellent early sales of books in the Christmas gift pack  Thi is long before our TV and other advertising has hit.  Looks like another great Christmas for newsXpress members.

Book sales grow at newsXpress Mortdale

books-mortdale.JPGnewsXpress Mortdale is enjoying good sales from this terrific book department established in store thanks to the support of one of our newsXpress preferred suppliers. The range of books and the competitive price points enable the business to leverage excellent business from the good traffic in-store.  Click on the image for a larger version of the photo.

newsXpress Glendale Promotes Newcastle, the Missing Years

book-glendale.JPGnewsXpress Glendale has been promoting Newcastle, the Missing Years, by Newcastle Herald journalist Greg Ray and his wife, Sylvia.  They have sold more than 500 copies of this book.

In-store promotions have included a store visit by Greg Ray pictured here with Phil Banks from newsXpress Glendale.

Connecting with local stories like this is a key part of the newsXpress approach to marketing.  Congratulations to Phil Banks and the newsXpress Glendale team for representing newsXpress with such a wonderful local success story.

Book Sale at newsXpress Runaway Bay

booksale-runawaybay.JPGnewsXpress Runaway Bay in Queensland has been running a book sale with books from one of our preferred suppliers and backed by marketing collateral provided with the newsXpress in-store marketing collateral pack.

Book sales run in newsXpress stores like this generate additional traffic and excellent impulse purchase business. Achieving incremental business for such a good margin product makes the opportunity a win win win for newsXpress members.

Well done to the team at newsXpress Runaway Bay for making the most of this newsXpress supplier opportunity.

Father’s Day Book Sale at Roselands

fathers-roselands.JPGnewsXpress Roselands has been running another book and gift sale as a massive outpost at the Westfield Roselands shopping centre.

Taking over centre court, this display looks fantastic as it takes the newsXpress business outside its four walls and well into the shopping centre.

Talk about promoting books, gifts and cards in a bold way for Father’s Day.

Father’s Day Book Sale Selling Well

fathers-books.JPGnewsXpress members are reporting excellent results from the 2011 Father’s Day Book Sale which is being promoted with a four page flyer delivered to homes around participating newsXpress stores. Detailing excellent Father’s Day gift ideas as well as general book gift ideas, the flyer is driving traffic and generating good sales. Supported by newsXpress preferred supplier ABW, the 2011 Father’s Day Book Sale is just another way newsXpress is helping members attract new shoppers and build more profitable businesses.

Great Father’s Day outpost at newsXpress Macarthur

fathers-macarthur.JPGnewsXpress Macarthur in NSW has been running an excellent outpost for Father’s Day, promoting Hallmark Cards along with a wonderful selection of Father’s Day gifts.  This outpost is not only driving excellent sales for the business.  It is also further promoting the newsXpress brand within the Macarthur Shopping Centre, outside the core newsXpress business itself.  Well done to everyone involved!

Dad & Me Hallmark Recordable Storybook Ideal for Father’s Day

fathers-r2.JPGThe new Dad & Me recordable storybook from Hallmark is a welcome addition to the Father’s Day range for 2011. Supported by Hallmark with a terrific TV commercial, the Dad & Me storybook makes for a perfect Father’s Day gift and family keepsake. The pleasure and fun of this gift lasts well beyond that of many other gifts.

Hallmark is a newsXpress Strategic Partner, giving newsXpress members access not only to excellent products but also to valuable retail insights.

Book Outpost at newsXpress Woden

books-woden.JPGnewsXpress Woden has been running a terrific outpost in their Westfield Woden centre, leveraging excellent book sales by promoting stock from one of our newsXpress preferred suppliers. This excellent display leverages the newsXpress preferred supplier relationship to the max. The outpost also features Father’s Day gift ideas, making the most of the high-exposure opportunity.

newsXpress supports outposts as an excellent way to extend the revenue and customer reach of the newsagency.

Customers Love the My Grandpa and Me Recordable Storybook

fathers-r1.JPGnewsXpress customers are loving the new recordable storybook from Hallmark. The My Grandpa and Me storybook is a wonderful gift and keepsake, a welcome addition to the successful Hallmark recordable storybook range. The My Grandpa and Me storybook has arrived just in time for Father’s Day. newsXpress members are benefiting from the TV campaign which has been running in recent weeks promoting the Hallmark recordable storybook range.

Massive Book Sale at Belconnen ACT

books-belconnen.jpgKudos to newsXpress Belconnen for running their first ever massive book sale in Westfield Belconnen, ACT.  They have gone all out offering an excellent range of books at competitive prices.  They have every right to be proud of the great deals they are bringing to Westfield Belconnen shoppers.  Easy to browse and shop, the massive book sale outpost cannot be missed by shoppers in the Westfield Belconnen mall.

The book sale was put together in partnership with a newsXpress preferred supplier, ensuring access to good deal book stock and laying out the outpost for maximum impact and sales results.