We help local indie retailers nurture success

We help local indie retailers nurture success through opportunities you can leverage, often needing little or no capital investment.

We share these in one of our regular ( member emails, or our regular member Zoom meetings.

Opportunities can be new suppliers, new products, in-store tactical changes, out of store marketing ideas. Often, they are early adopter opportunities that can help our members win before other retailers know about the opportunity.

The opportunities can be group wide or tailored to a local business and their needs as reflected in their own business data.

newsXpress is that hands-on, that locally engaged, that it is able to deliver bespoke recommendations supported by local business performance data.

Opportunities can be sales to people who will never visit your shop through any of several national #1 ranked consumer facing websites, and / or your own exclusive website, under a brand you choose.

We own, and run our own shops, as playing fields where we experiment for our members with their full knowledge, and guidance.

We were first with a consumer-facing online offer at the group level, and at an individual store level.

We have an active new shopper strategy, focussed through several suppliers that do not partner with any other marketing group.

We may disagree with you sometimes. If you ask our opinion, our feedback will be honest, and backed by evidence. We owe you the truth.

Helping local retailers be found online

We know from research conducted for multiple organisations such as Telstra, Australia Post and more that being able to be found online is critical to in-store retail success.

newsXpress has proven advice for local indie retailers on how to be found from destroy searches through to mobile searches, locally as well as far away from the shop.

Our tech advice for local indie retailers on how to be found is fresh, updates just a few weeks ago to account for algorithmic and other backend tech changes that can impact search results.

newsXpress provides a step-by-step guide for local retailers to follow. This is backed by network wide support for shared categories.

In addition to the tech advice there is timing advice and content suggestions.

All of this advice is backed by current research into what, how and when Aussies search. This keyword level data is key for local indie retailers who want to leverage niche specialisation.

newsXpress backs this tech engagement with integration with the find.com.au platform, offering an additional search solution designed to drive in-store shopper traffic.

The latest advice has proven successful for newsXpress partner retailers who have engaged.

All it took was several posts and we had new shoppers in our business, one newsXpress member commented.

I wanted to see how it would work in our small town so I posted something only through what you suggested and within two days we had three people passing through town come into our shop because of what I wrote. I’m sold. This is from another newsXpress member.

By breaking down technical steps into bite-size and achievable pieces, newsXpress helps local retailers be seen on platforms often dominated bay big businesses equipped with vast marketing budgets.

The advice is backed with human advice and care, suggestions on how to make the most of the opportunity.

The services newsXpress provides in this area is part of what it offers its members. There is no extra cost, no technical barrier, no impediment to any newsXpress retailer in any location engaging with the opportunity.

With tech platforms evolving rapidly, it is vital for local indie retailers to evolve their engagement, to ensure they are found by people looking, people who may otherwise not consider visiting. This is where search is key as it presents opportunities to those searching based on what they are specifically looking for.

Leveraging search technology for local newsXpress member retailers is another way newsXpress shows the value of its difference.

How to Be Motivated Every Day: Advice for Local Retailers from newsXpress

When it comes to local retail, to owning and running a local retail newsagency shop, motivation is key. As a local retailer, it can be tough to stay motivated every day. The hours are long, the work is challenging, and sometimes it feels like nobody appreciates all that you do. But it’s important to remember why you got into retail in the first place, and to find ways to stay motivated throughout the day. In this blog post, we will share some advice on how to stay motivated and keep your energy up!

First, it’s important to have a clear goal or vision for your local retail newsagency business. What are you hoping to achieve? Write down your goals and refer to them often. This will help you stay focused and motivated as you work towards something specific.

It’s also important to take care of yourself physically and mentally. Get enough sleep, eat healthy meals, and take breaks when you need them. This will help you stay focused and energized throughout the day.

Finally, remember to have fun! Retail can be challenging, but it can also be rewarding, it should be rewarding, you can make it rewarding. Find ways to enjoy your work, and don’t forget to celebrate your successes along the way. With these tips in mind, you’ll be well on your way to being motivated every day!

Here’s a secret that works every time for motivation: have a list.

Yes, it is that simple. try it. End the day with making a short list for the next morning. This means you start the day with things to go, goals to achieve and joy to feel when you tick them off. make sure that the list kicks off with some easy wins.

Never let the list get out of control. Always have it with you, so you can pick something to do, something you know needs doing. Then, do it.

And, if something does feel overwhelming, rather than getting sucked down a sink hole of thoughts, m worry and doubt, take a step, a single step, yes take a step forward because even one step, some small step, can help you feel you have achieved something toward that goal.

While we are not mental health professionals, our experience in local small business retail and working with many retail newsagents is that a small step toward a goal can be motivating, encouraging. In some cases this is the foundation of motivation. It’s why a list can work, why it can be the answer to motivation for a local small business retailer like a newsagent.

newsXpress helps local retail newsagents run more enjoyable and valuable shops. We do this is a range of unique ways that we have developed over the years of working with newsagents, primarily local retail newsagents on the high street and in regional and rural Australia.

newsXpress is a marketing group delivering support, ideas, motivation and commercial opportunities to newsagents – from which they can choose what works best for them.

Why shop at your local newsagency?

Your local newsagency will be a family owned and run business. It is likely to be community connected and supporting, community engaged.

Your local newsagency will offer a bigger range of greeting cards, magazines and newspapers than any other retailer around.

Plus, they will most likely have awesome gifts from which you can choose. as well as gifts, you are likely to find plenty of Australian made products like candles, soap and more. Australian made matters to local Aussie newsagents and they thoughtfully and carefully seek out local Aussie makers to offer their products in local communities.

Sure there are some local newsagency businesses that have not evolved.It’s okay. You can lead a horse to water … However, many have. Indeed, many have evolved so much that they do not look and feel like a newsagency, which is great to see.

Shopping at your local newsagency is good for the community and good for you as the service will be personal, engaging and memorable.

Some people think the Australian newsagency is a thing of the past. They are wrong. The Australian newsagency has evolved;ved into something wonderful, engaging, relevant and fun for 2021. Come visit and see for yourself. It will most likely nothing like you remember from all those years ago.

If you want to support your local community, support your local newsagency. And, if they don’t have what you need, ask if they can get it for you. Your local newsagency is a wonderful gift, game, toy and card emporium, making shopping easy and engaging.

If you want to connect with someone, express yourself to them, give a gift, send a hug or more, your local Aussie newsagency is a good place to start, a good place to explore as they are likely to offer products you will not see elsewhere.

All through Covid your local newsagency has been open and offering access sot safe and engaging retail, serving the local community and bringing to life wonderful self-care and gift giving opportunities.

newsXpress is grateful to help local Aussie newsagencies to transition from the traditional to the fresh and new, the existing and fun.

2021 is a new era for the local Aussie newsagency, come check us out.