Helping small retail businesses thrive is at the heart of what we do. One of the most effective ways we support our members is through the newsXpress Seasonal Edge program. This initiative is designed to give local shops a competitive advantage during key times of the year.
The program focuses on major retail seasons. These include Mother’s Day, Father’s Day, Valentine’s Day, and Christmas. For each event, newsXpress provides participating stores with a premium prize pack to give away to a local shopper. Check out this new video from us: https://youtu.be/Ll3rrtT6WSs
What is inside a prize pack?
Each pack is curated with care. We select high-quality items from our preferred suppliers. For example, our recent Mother’s Day pack featured a beautiful leather bag, premium journals, and heartwarming note cards. It also included unique products like organic tea and finger lime dark chocolate from Kakadu Organics, a 100% First Nations-owned business.
The retail value of these packs typically ranges between $350 and $500. This is a significant prize that generates genuine excitement in the local community.
How it works for your store
The best part for our members is the cost. Participating stores pay nothing for the prize pack. Suppliers do not pay for it either. The program is funded entirely by newsXpress.
We make it easy to run the promotion. Each pack includes “strut cards” for display. These are simple to set up and sit right on your counter where customers can see them. We also provide guidelines and entry forms. Stores have the flexibility to run the competition in a way that suits their specific customers.
Real results for local retailers
This program is not just about giving away gifts. It is a proven strategy to drive sales. Stores engaging with Seasonal Edge often see a 15% to 20% increase in greeting card sales.
When the winner is drawn, it creates a wonderful social media opportunity. Sharing a photo of a smiling local winner shows your community that your shop is different. It proves you offer a level of engagement that larger retailers simply cannot match.
Seasonal Edge is exclusive to newsXpress. If you want to grow your business and engage your community, we would love to help. For more information, please reach out to us at help@newsxpress.com.au.
