Father’s Day lands on the first Sunday in September. That is your runway.
It is the quieter cousin of Mother’s Day, and that is precisely why it rewards the shops that bother to prepare. Less competition for attention, and a customer who genuinely does not know what to buy.
That last part is where we earn our keep. Almost everyone finds a gift for Dad hard. The ideas feel tired. So do the thinking for them. A small, well-chosen table of answers beats a wall of unrelated stock every time.
The trick we keep coming back to is grouping the range around the person, not the product. The dad who reads. The dad who tinkers. The dad who still collects. The dad who is genuinely impossible. Each one becomes a sign, a shelf, and a thirty-second conversation your team can have with anyone who looks lost.
What tends to work in our shops
- Quality cards and gift wrap, out early and up front.
- Puzzle books, journals and a good pen for the reader.
- Collectibles and hobby lines, trading cards included, for the dad who never stopped collecting.
- A few smart novelty and desk pieces for the last-minute panic buyer.
Set the display up in the second half of August, somewhere it catches the eye on the way in, and keep it full. A picked-over stand in the final week tells customers you have run out of ideas, even when you have not.
Put a clear card and wrap zone right beside it. Plenty of people buy the gift somewhere else and still need the card, and a good card range is one of the last things a supermarket cannot beat us on. Capture that trip.
Then hold your best window and counter spots for the final week, because that is when the deciders arrive. Brief your team on the themes so they can point someone in the right direction fast.
Make the choice easy and the sale is yours.
This is one piece of advice from a kit loaded with advice about Father’s Day and other seasons from which you can win in your newsagency.
Find out more: help@newsxpress.com.au.