Sometimes the path ahead in your business can seem overwhelmingly obstructed. The air can feel thick with uncertainty, making it difficult to see a clear way forward. We understand this, and have experience with it ourselves. The situation can feel helpless, leaving you exhausted and simply wanting the struggle to be over.
If this describes your current state of mind, please know that you are not alone. There are many within the newsagency channel and the broader retail community who can help. Talking to someone provides clarity and eases the burden, even if they only listen. You are welcome to call us anytime on 0418 321 338. Our advice is simple: do not walk through this alone.
Why Today Matters
We are sharing this message today because we know 2026 has started off with some challenges.
If you are at a point where closing your newsagency feels like the only viable option, we urge you to seek a second opinion. Many in our community are willing to offer a perspective based on your business data. This includes your sales figures, Profit & Loss statements, and local economic facts.
Often, the evidence within your data holds hidden opportunities. These can become obscured by the noise of perceived obstacles and the fog of exhaustion. By sticking to the facts rather than the emotion, we can often find a way through.
Strategies for a Turnaround
Moving away from the idea that closing is your only option usually requires a combination of four specific strategies:
- Attracting new shoppers.
- Encouraging existing shoppers to purchase more.
- Increasing profitability on current sales.
- Reducing operating costs.
While these points seem straightforward, the difficulty lies in the execution.
Attracting New Shoppers
The most effective way to bring in new customers is to introduce a completely new product category. You must represent this well in-store and promote it actively on social media. Your existing suppliers may not have helpful advice here, as their focus is on what you already sell. Look outside your current pool of influencers. Choose a category that is fun, appealing, and generates foot traffic. Ideally, it should be something not easily found locally that also interests you personally.
Increasing Basket Value and Profit
To get existing customers to spend more, implement a smart loyalty program and ensure your shop is an environment people genuinely enjoy visiting. To increase profitability, you may need to charge more, secure better purchasing terms, or both. Even a modest increase in your gross profit percentage can make a significant difference to the bottom line.
Managing Costs
Reducing costs is a common tactic, but in my experience, it is rarely enough to save a business on its own. A well-run business has usually trimmed its costs already. While cost-cutting should be part of the mix, it is seldom the sole solution.
Looking Over the Horizon
A successful turnaround requires addressing issues early. It is vital for business owners to look well ahead and cultivate assets that can be deployed when change is needed. If you feel stuck, it may be because your business is too deeply rooted in the past of the newsagency channel.
Our inspiration comes from looking far outside our industry. We look at trade shows for other channels, different types of retailers, and online trends. We must have the courage to play outside the limitations of our traditional “newsagent” shingle.
Practical Steps to Take Now
If you are contemplating closing, please consider these steps first:
- Analyse your data: Look for “green shoots” of good news that you can grow.
- Stop unprofitable activities: If a service or product does not make money, stop doing it.
- Be a retailer, not an agent: Take control of your floor space and your margins.
- Diversify: Find products that generate traffic in your specific location.
- Seek outside help: Join a marketing group or partner with an outside force that will challenge your perspective and open you to new opportunities.
Complaining is not a management activity. Action is the only way forward. Many newsagents are currently enjoying good results and feeling optimistic about the future. There is no reason why you cannot be one of them.
