The local newsagency has long been a cornerstone of the community. To maintain this position, retailers must find ways to offer unique experiences that national chains cannot match. One of the most effective tools we provide to help achieve this is the Seasonal Edge program. This initiative is designed to drive foot traffic and build genuine goodwill within your local precinct.
Unlike national competitions where the chances of winning are statistically slim, the Seasonal Edge program ensures that every participating newsXpress store has its own local winner. We provide high-value prize packs for major retail seasons, including Valentine’s Day, Mother’s Day, Father’s Day, and Christmas. Because customers know a member of their own community will win, it creates a level of engagement and excitement that a national draw simply cannot replicate.
The program is funded entirely by newsXpress, meaning members receive the prizes and professional in-store marketing collateral at no additional cost. This removes the financial and creative burden of developing complex seasonal campaigns. The results are measurable, with many members reporting significant revenue increases in high-margin categories like greeting cards during these promotional periods.
Beyond the immediate sales spike, Seasonal Edge serves as a powerful tool for customer acquisition. The local prize draw often attracts new faces into the shop who might not have entered otherwise. Once they are through the door, the professional signage and engaging atmosphere encourage them to browse and discover your broader range. It is a methodical way to build shopper stickiness and ensure your business remains the destination of choice for your local area.
No other newsagency group in Australia offers anything like seasonal Edge. It’s fresh. Unique, Successful. Free to newsXpress members.
Suppliers love it.
newsXpress members love it.
Local customers love it.
The seasonal Edge program is a terrific success and playing a role in helping local Aussie newsagencies thrive.
If you own a newsagency business and want to enjoy your business more and benefit from greater success, consider this as it’s a proven winner.
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newsXpress is a marketing group that supports small local independent retailers to thrive. Find out more at help@newsxpress.co

