Ink Sale a terrific success for newsXpress

The December Ink sale by newsXpress was a terrific traffic and revenue driver for participating newsXpress stores.

This exclusive marketing campaign delivered excellent results, driving good outcomes for newsXpress members on the back of letterbox, online and other creative marketing components to the campaign.

HIT ink! is a well-established sub brand of newsXpress, helping newsXpress stores make a value proposition for ink.


New newsXpress HOT ink! Campaign driving newsagency business traffic

inkposterShoppers around participating newsXpress stores are being treated to excellent hot ink prices thanks to good buying, cunning pricing and excellent marketing by the team at newsXpress on behalf of members.

Being promoted with a striking black and white campaign of posters, shelf talkers, floor decals and catalogues, the latest HOT ink! Is generating net new traffic as reported by newsXpress members.

newsXpress continues to innovate on behalf of its members – driving traffic, sales and margin.

Great deals on ink at newsXpress stores

hotinkjune2014newsXpress newsagency marketing group members right across Australia are promoting great deals on brand name ink and toner with the latest HOT ink! campaign. Promoted out of store, online and in-store, this latest HOT ink! comes with professional marketing collateral for newsXpress members to use to drive business sales and shopper engagement.


Win a Canon Pixma printer only at newsXpress

nxfreeprinterOnly newsXpress stores are offering the opportunity to win a Canon Pixma printer. It’s all part of the latest HOT ink! promotion that is running in store. With exclusive collateral supporting the display of the free printers in-store, newsXpress members have all they need for stunning displays to drive ink sales.

newsXpress members giving away $20,000 worth of Canon printers

canonwinnewsXpress members have launched the next HOT ink! campaign with more than $20,000 worth of Canon Pixima printers being given away. each participating newsXpress store has a printer on offer as a prize for a lucky customer.

The printers have been provided free to newsXpress members along with marketing collateral for in-store promotion of this wonderful prize that connects brilliantly to the sale of ink which it at the core of the HOT ink! campaign.

Having a prize opportunity like this which is EXCLUSIVE to newsXpress helps us further differentiate our businesses from others nearby selling ink and toner.

HOTink! driving customer traffic and ink sales for newsXpress newsagency businesses

IMG_1716newsXpress members are loving the latest HOTink! promotion. The photo shows part of the HOTink! promotion at newsXpress Eli Waters. They are using the collateral provided for the tablet computer give-away in-store, a terrific price that will be won by one lucky shopper at newsXpress Eli Waters.  We have shipped many tablet computers for similar in-store give-aways.

Driving additional traffic and achieving incremental sales and locking in new ink customers is a great way to start off 2014 for newsXpress members.

The latest HOTink! campaign shows off a real newsagency marketing group point of difference: good buying, excellent marketing, in-store engagement mechanics and extra special value for newsXpress shoppers and newsXpress members.

This is fun!

newsXpress Highlands Marketplace helps Mittagong shoppers save on ink

1013227_583281128416110_757918686_nnewsXpress Highlands Marketplace is promoting the latest HOTink! opportunity in-store as well as in the mall with this display promoting the tablet computer competition and listing all the ink cartridges that are being promoted in the latest HOTink! catalogue.

With many hundreds of thousands of homes having the catalogue, showing it off at the front of the shop is ideal as it reminds customers that this is the shop with the great deals on ink.

As the newsXpress collateral pitch says: SAVE MONEY ON BRAND NAME INK!

For the best price on ink get to a newsXpress newsagency

inkcounternewsXpress branded newsagency businesses have the best deals on ink and toner. PLUS newsXpress newsagency shops have the best competition – you could win a tablet computer. Spend of $65 and you get a discount voucher for your next purchase. Plus you have access to excellent customer service offering professional advice and support. If you need ink, think newsXpress.

Save money on ink & toner at a newsXpress newsagency

inkshelfnewsXpress newsagency businesses across Australia are offering excellent prices on brand name ink and toner. HP, Canon, Brother and Epson ink is available at exceptionally competitive pricing. newsXpress helps newsagents compete and beat the big end of town. Plus our customers can win a terrific tablet computer thanks to a newsXpress funded in-store competition. For the best price on ink backed by exceptional customer service, check out newsXpress.

HOTink! off to an excellent start @ newsXpress newsagency outlets

inkmallnewsXpress members are promoting the latest HOTink! by promoting the in-store give away of Amicroe Touch Tab computers to nearby shoppers. This EXCLUSIVE newsXpress promotion is already generating excellent shopper interest in our low-cost brand-name ink and toner.

Competitive prices, good margin and excellent out of store marketing are combining to make this HOTink! a terrific opportunity for newsXpress members.

newsXpress stores have brand name ink at competitive prices – we beat JB Hi Fi, Harvey Norman, Big W, Australia Post & others.

HOT ink! off with a bang

hotink2014newsXpress members are actively engaging in driving traffic with the latest HOT ink! campaign that has hit the stores and homes around newsXpress stores. Featuring brand name ink and toner and offering two very special and exclusive opportunities.

HOT ink! in 2014 is all about driving traffic and basket depth. There are several mechanics to this offer that work to the exclusive benefit of newsXpress stores. The mechanics are supported with excellent marketing collateral.

Early feedback from newsXpress members is exciting.

newsXpress members loving HOT ink! Sales growth

The November HOT ink! Campaign is in full swing across newsXpress stores and the result is an excellent sales surge in member businesses. One newsXpress location has seen sales surge 112% already this month on the back of a strong base for the same period last year.

newsXpress members participating in our November HOT ink! Campaign are benefiting from a valuable traffic burst at a good time of the year as a nice lead in to Christmas.

newsXpress reaches 80,000 Facebook members with ink campaign

nxinkfacebooknewsXpress reached more than 80,000 Facebook members with an innovative three-day campaign promoting newsXpress stores for brand-name ink on Facebook. This latest campaign is another successful engagement in Facebook marketing by newsXpress on behalf of its members. The campaign was timed to coincide with the latest HOT ink! campaign – connecting with the catalogue sent out to hundreds of thousands of homes – creating a multi-layered campaign for newsXpress and its members.

newsXpress Helensvale kicks goals with HOT ink! promotion

inkhelensvalenewsXpress Helensvale on the Gold Coast is boldly promoting the latest HOT ink! campaign with this terrific window display, engaging with the newsXpress provided collateral … and thereby connecting the shopfront of the business with the flyers distributed to homes surrounding the business. newsXpress included the professional posters in our marketing collateral pack earlier this year.

Reports from newsXpress members are of good sales from the latest HOT ink! promotion. Marketing through flyers and in-store promotion are proving to be the key.

Save money on ink – shop at your local newsXpress newsagency

nxhot1The latest ink sale from newsXpress is causing a stir in newsXpress newsagencies. Delivering competitive pricing to local newsXpress businesses and backed by a national catalogue, this HOT ink! campaign is delivering good results already thanks to some very smart in-store engagement.

The newsXpress members generating the best early results have gone all out to promote this HOT ink! Sale with posters, flyers, counter mats and other collateral to drive shopper awareness and through this ink sales.

The success newsXpress members are reporting proves the maxim – you make your own success!

newsXpress members set for excellent ink promotion

A terrific number of newsXpress newsagency marketing group members have signed up for the latest HOT ink! campaign that will promote our range of brand name ink and toner to homes and businesses around newsXpress stores.

This latest HOT ink! promotion is based on an excellent flyer, a new style flyer, pitching well-known products at excellent prices. It’s another newsXpress exclusive offer.

HOT ink! is one of the newsagency channel’s oldest ink promotional campaigns yet newsXpress keeps it fresh with active engagement in fresh collateral, in-store posters and offers from suppliers.

newsXpress members participating in HOT ink! – which is optional – will see a nice traffic and sales lift as a result of this latest campaign.

HOT ink! rocks … newsXpress members love it

hotink2Here’s the second page of the latest newsXpress HOT ink! flyer, the flyer sent to hundreds of thousands of businesses and homes as part of our latest HOT ink! campaign.

newsXpress members have been sharing stories this week of the success of this campaign … new customers coming in and purchasing for the first time, older customers coming in and buying ink for the first time.

newsXpress has in HOT ink! a consistent and proven ink strategy backed by professional marketing, competitive consumer pricing, good margins and excellent business support and expertise to enable newsXpress members make the most from the opportunity.

newsXpress members running HOT ink! can bank on excellent results for their business through strong support from their customers.

Social media support for newsXpress HOT Ink! campaign

newsXpress has been running a social media campaign supporting the latest HOT Ink! catalogue. This paid Facebook campaign is in addition to a promotion of the ink offer through hundreds of thousands of home-delivered HOT Ink! catalogues.

The Facebook campaign is an extension of an already successful social media campaign designed to further raise the national profile of newsXpress. The group has already successfully used Twitter and Facebook to drive shopper engagement with our stores around a select number of product opportunities.

The Facebook HOT Ink! initiative was kicked off late last week and in just a few days had achieved an engagement reach of thousands. In using Facebook to promote the HOT Ink! offer, newsXpress is practising what it preaches to its members and doing so solely for the benefit of members … and at no cost to members.