There is a shopper segment walking past your store, or possibly already walking in, that most newsagents have never tried to reach. Coin collectors are a distinct audience — often methodical, brand-loyal, and willing to spend on the right product.
newsXpress holds exclusive retail partnerships with the Royal Australian Mint, The Perth Mint, the New Zealand Mint, the British Mint, and New Zealand Post. No other newsagency group in Australia has these relationships. For newsXpress members, that means access to high-margin collectible product that competitors simply cannot stock.
The category works because it brings in new foot traffic. Coin collectors are not always greeting card buyers or gift shoppers. They come in specifically for the coins. But while they are there, they browse. Members who have introduced the category consistently report that it expands their customer base rather than cannibalising existing sales.
The entry point does not need to be large. A dedicated display of Royal Australian Mint product, positioned well, is enough to start. newsXpress uses Mint data to help members understand the collector audience in their area and tailor their range accordingly.
One member went from selling no coins at all to achieving $50,000 a year in coin revenue. That figure is not typical of every store, but it illustrates the ceiling when the category is taken seriously. newsXpress has also developed and released its own exclusive limited-edition collectible coins — the first release sold out.
newsXpress helps with access to exclusive product, in-store marketing, shopper education and more to help our members thrive with this opportunity of growth for Newsagency businesses.
What we offer is product access supported by knowledge and backed by in-store activation opportunities that we have seen work right across Australia.
If your store relies heavily on newspapers, lottery, and stationery, this is a category worth examining. The margin is strong, the audience is distinct, and the products are not available through standard newsagency supplier channels.
newsXpress is a unique service form local indie retailers. We;’re not a newsagency marketing group, not at all.
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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.