Many newsXpress stores are offering the opportunity to win a lovers gift hamper this Valentine’s Day. Purchase a Hallmark Valentine’s Day card and you go in the running for the hamper to be drawn in-store. In the hamper is a range of delicious goodies for a romantic picnic or evening.
This Valentine’s Day gift is one of several winning opportunities at newsXpress right now. In addition to brand names you can trust at excellent prices, we have plenty of opportunities for lucky shoppers.
We are just two days away from our Back to Work promotion is which one lucky newsXpress customer will win a Toyota Yaris. Our marketing collateral is out, our flyers are hitting hundreds of thousands of letter boxes, our stores are filling with stock and our website is ready to roll with details of the promotion as well as easy online entry.
This is an exclusive promotion for newsXpress, funded thanks to the generosity of our suppliers. In addition to the Yaris, we have eight amazing bikes as runner-up prizes.
Back to Work is running in conjunction with another HOT Ink promotion – an excellent traffic driver for our members.
The team at newsXpress Knox City is promoting a range of Valentine’s Day products in front of cards at the entrance to the store. The gifts which include plush, keyrings, mugs and other items are already selling well as are the Hallmark Valentine’s Day cards. As part of the newsXpress / Hallmark strategic partnership, one lucky customer at Knox will win a luxury gift hamper. This is also on offer at most newsXpress stores.
The newsXpress Valentine’s Day collaterall is being used elsewhere in the store to promote Valentine’s day.
newsXpress is proud to proactively support the Cartridge Rescue TM service which recycles used printer cartridges.
Each of our stores has a Cartridge Rescue TM box into which customers can drop used cartridges. They are reused and not chipped for landfill. This is a great story for the environment.
The folks behind Cartridge Rescue TM used funds raised from the program to financially support the Royal Flying Doctor Service. This is a great story for social responsibility.
newsXpress is proud to have been connected with this service for years and is please to help the community recycle used printer cartridges.
newsXpress provided free collateral to all newsXpress stores last month for use in promoting Australia Day – today. Our poster is one of many we provide free to members for special events and seasons outside the major newsagency seasons.
The poster connects with the Australia Day products for sale to customers wanting to promiote the day – flags, posters, banners, drink holders.
Even though many of us are working, Australia Day is a great opportunity to connect with the community – something we do well in our local businesses.
It has been five weeks since we opened our new corporate store, newsXpress Knox City. We are settling into the centre and our new home and now that Christmas is over we are enjoying the opportunity to work further on the business. The stand out performers for us are our card and wrap department, stationery, calendars and promotional products. newsXpress suppliers have been an excellent help in building what is a fully planogrammed business. The early indications are that these help drive excellent sales results.
We will have more details on what we are trying at newsXpress Knox City and how this could work for newsXpress members at our next round of member meetings.
Caitlyn Stock and Nicole Laffoley from newsXpress Rockhampton featured inThe Morning Bulletin yesterday promoting the free tattoos available with the newspaper for promoting Australia Day.
newsXpress has got right behind Australia Day this year, as in every year, with excellent collateral, support packs and other promotions to connect with and support the day.
newsXpress is proud to be tagged in the School Zone Back to School campaign currently running on commercial radio across Australia. As the only newsagency grouptagged in the ads, newsXpress is extending brand reach thanks to its partnership with School Zone supplier ABW.
The Spencil range is selling very well in stores participating in the newsXpress Back to School campaign. The photo shows the range of the popular school items on display at newsXpress Wetherill Park.
What makes Spencil work so well is the easy to shop planogrammed display. Placed in a busy outpost, it works well in two ways – attracting browsers to the display (and therefore the outpost) and driving sales because of the easy to navigate layout.
newsXpress works closely with suppliers on planogram layout, testing a range of options to find what works best.
There is no point having access to great deals is bankable intellectual property does not support them in driving the best outcome.
The Spencil range is also being promoted widely on newsXpress radio our own in-store radio network.
Congratulations to newsXpress Melton (VIC) for winning ACP Magazines’ recent Real Living promotion. Their national win is a great reward for excellent visual merchandising and upsell effort promoting the new look Real Living. Besides the kudos of the award, they win 100,000 Connections points.
The birthday and party related planograms developed by Henderson Greetings and embraced by newsXpress are driving good results for our members. They enhance the party related offer and present a strong visual message and this is what is helping to drive good business.
newsXpress is pleased to have the Henderson Greetings planograms in our planogram suite. Planograms represent best practice retail. They make it easier for comparison between businesses, easier to manage the space and more useful for driving supplier engagement.
newsXpress is leading the newsagency channel in planogram development and implementation. Our members are reaping the financial rewards of this effort.
Sometimes we see people get caught up in chasing a deal and ignoring a good margin opportunity in front of them. The key to success is sales. Planograms, like the new offers from Henderson Greetings, drive sales. The newsXpress commercial terms deliver a margin to make retailers happy.
newsXpress member meetings are a terrific business building networking opportunity. We discuss business, share ideas and talk about product deals. Members who participate get tremendous value.
Here are the dates for the first round of member meetings for 2010. We have apacked agenda with some exciting opportunities to be presented.
- NSW Members Meeting : Tuesday February 16th 10am
- VIC Members Meeting : Thursday February 18th 10am
- QLD Members Meeting : Tuesday February 23rd 10am
- WA Members Meeting : Thursday February 25th 10am
Bookings can be made electronically via our website: go to Contact Us and select Member Meetings. In addition to booking electronically, you can also add a reminder to your Microsoft Outlook calendar.
Non newsXpress members are welcome to seek an invitation. Please make contact with Ben Kay, our General Manager.
newsXpress has provided its members with marketing collateral and details of products and additional promotaional material with which to embrace St Patrick’s Day. Even though the day is two months away, March 17, 2010, our marketing team is working well in advance of seasons so that our stores haave a plan and are ready to make the most of these opportunities. The products for sale for St Patrick’s Day include hats, green hair, stickers and temporary tatoos.
All newsXpress members who ordered Australia Day collateral from our preferred supplier received some great bonus stock. Each received at least 5 packets of the ‘Patriot Pack’ for supporting TNW, a newsXpress preferred suppliers. This is another example of the newsXpress difference in play – a wonderful benefit from TNW as a thank you for supporting their business.
The team at newsXpress Kin Kora has gone all out for Back to School this year. Their outpost is bigger and better than ever – 13.5 metre’s long and 2 metre’s wide. They stock the specific requirements of all schools within a 62km radius. They have packed in excess of 800 orders already this year and served many more who select and pick up items themselves. Moving over close to 2 pallets of stock every day, the newsXpress Kin Kora team is showing what a success Back to School can be. The photo shows their use of the newsXpress collateral in a quiet time for the outpost.
The newsXpress exclusive Back to Work launches very soon. Our teaser campaign has started already, promoting the Toyota yaris which will be won by one lucky newsXpress customer.
We are thrilled to be giving away a car – demonstrating again the newsXpress difference in action.
Congratulations to the team at newsXpress Bondi Eastgate for winning 100,000 ACP Connections points for their stunning Australian Women’s Weekly display last month. They sought additional collateral from ACP Magazines and used this to create an excellent display on their front window, driving good sales.
The team at newsXpress Eli Waters is promoting Valentine’s Day early with products sourced through newsXpress preferred suppliers and collateral provided by newsXpress. In addition to a great card display, they have a display of Valentine’s Day gifts in a high traffic part of the business. Getting out early as they have done at Eli Waters helps drive better gift sales since good displays remind shoppers that you’re in the gift space. While the gifts have been sourced for Valentine’s Day, they work year round – another reason going early can work.
We have had an opportunity to review sales numbers for Christmas and the Digital Photo Keyring has been a stand out success for participating newsXpress members. Selling out multiple times in many locations, this product has generated excellent incremental business, and therefore bottom line profit, for newsXpress members. It is terrific having such a success not only for our members but also for our merchandise team who put in the har yards to source unique products such as these.
newsXpress has prepared Easter collateral around traditional egg themes as well as promoting non chocolate treats – see the poster to the left. The variety of collateral serves the variety of approaches which can be taken with the Easter season. newsXpress members have already seen the variety of collateral as well as an excellent range of products to support non chocolate sales. This is in addition to an excellent range of eggs and other tasty treats for a successful Easter trading season.
The marketing collateral is provided free to newsXpress members participating in the promotion.