Tag: stationery

Newspapers and magazines are declining. The shops growing anyway are doing this.

Every one of the 32 newsXpress member shops in our latest benchmark study saw newspaper and magazine volumes fall between January and May 2026. Newspaper units dropped 15% to 25% at most shops. Magazine units fell almost everywhere, with revenue holding slightly better only because cover prices rose.

We want to be straight about this, because plenty of people in our channel are not. This is not a store level problem you can merchandise your way out of. It is structural. Digital substitution is permanent. Print will keep declining, and pretending otherwise wastes time and capital.

The useful question is not how do we fix magazines. It is what do we do with the space, the supplier relationships and the customer traffic that print used to drive.

Here is what the data shows. The shops in our study that grew overall revenue did not do it through print. They offset print decline with growth in gifting, collectibles and premium stationery. Our stationery data tells the same story in miniature: unit sales across 12 reporting shops fell 8.2%, but average unit price rose 6.7% as shops shifted from commodity pens and pads toward quality journals, planners and gift stationery.

The advice we give members facing print decline is specific:

  • Measure print’s true contribution. Floor space, labour and capital against gross profit. Most shops are shocked by the answer.
  • Shrink print deliberately, not by neglect. Keep the titles that earn their space, return the rest, and reclaim the fixtures.
  • Reinvest the space in categories with proven network results: considered gifts, coins, trading cards, premium stationery.
  • Use the foot traffic print still brings. Every newspaper customer walks past whatever you put between the door and the counter. Choose well.

Helping members through this transition is core to what newsXpress does, and it is included in membership. We benchmark your data against peer shops, identify which categories should take the space, connect you with the suppliers, and support the change with marketing.

Print decline is the reality of our channel. Whether it sinks your business or funds its reinvention is a choice. Our members are choosing the second option, with evidence behind every step.

Printer ink and toner: newsXpress helps newsagents think clearly about a category that still matters to some stores

For a segment of newsagency retailers, printer ink and toner remains a genuine part of the business. Customers ask for it. It connects to stationery and office supplies. It brings people back regularly.

Ink is not dead for newsagents, it’s changed, evolved.

Whether it deserves floor space, investment, and staff attention is a different question — and not one that has a single answer across the channel.

newsXpress has developed detailed strategic guidance for members on exactly this category. The guidance does not push a particular outcome. It helps each member think through whether the category makes sense for their specific store, their location, their customer base, and their capacity to manage it well.

That kind of honest, store-specific analysis is what distinguishes useful retail advice from generic category promotion.

The competitive landscape for ink and toner has shifted considerably. Customers can check prices on their phone while standing at your counter. Large format retailers and online specialists have invested heavily in range and fulfilment. The question for an independent retailer is not whether those competitors exist — they do — but whether there is a genuine opportunity that those operators cannot easily serve.

In some locations and for some customer profiles, there is. The newsXpress guidance helps members identify whether their store is one of them.

It also addresses the risks that are easy to underestimate. Stock management in this category requires discipline. SKU counts can grow quickly. Some products become obsolete. Slow-moving stock carries a real cost. The guidance is structured to help members avoid the mistakes that turn a reasonable category test into a cash flow problem.

For members already stocking ink and toner, the guidance offers a basis for reviewing whether the current approach is working as well as it should. For those considering it for the first time, it provides a framework for making the decision with clear eyes.

This is the kind of strategic support newsXpress provides across a range of categories — not telling members what to do, but making sure they have the information and the framework to decide for themselves.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

There is a growing market in your stationery aisle that most newsagencies are missing

Stationery has long been treated as a legacy category in newsagencies — something stocked out of habit rather than genuine commercial intent. The journalling segment is quietly changing that picture.

Young men aged 18 to 40 are buying journals in growing numbers. Not diaries. Structured formats built around habit tracking, daily reflection, and personal discipline — products that found their audience through podcasts, online communities, and a broader shift toward analogue habits in a screen-heavy world. The market data behind this trend is consistent and the trajectory is upward.

newsXpress has researched this category in depth and translated that research into practical and valuable guidance for its members.

The advice provided to newsXpress members covers more than product selection. One of the more useful insights is that this category has two distinct types of buyer, each arriving in-store with different motivations and different decision-making processes. Understanding both — and setting up the floor to serve both without confusion — is what separates a display that converts from one that sits.

The newsXpress guidance covers what to look for in product selection, how to merchandise for credibility with each shopper type, and how bundling can lift average transaction values without requiring a hard sell. It also addresses what to avoid — signals that inadvertently tell the self-purchaser the product is not for him, and which are easy to get wrong without knowing the category.

The entry point for trialling this is deliberately low. The advice is built around a small, focused range, clean execution, and a clear read on what is working before committing further. For a category that costs little to set up and carries strong margins relative to traditional newsagency lines, the risk-to-reward ratio is worth a serious look.

It is the kind of category intelligence that newsXpress brings to its members — research that an independent retailer would rarely have the time or resources to develop alone, turned into something actionable on the shop floor.

This is another example of practical help delivered to newsXpress members that helps them run more valuable retail businesses. businesses they are more likely to love. This matters.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

Advice for newsagents: Your floor space can do more than you think

The newsagency of 2026 looks nothing like it did a decade ago. That shift has created something genuinely interesting: an independent retailer with an existing customer base, established floor space, and the flexibility to move into categories that larger format stores cannot easily enter.

newsXpress is actively helping its members explore what that looks like in practice. Not in general terms — in specific categories, with specific shoppers in mind, backed by market data and real execution advice.

Three directions are worth understanding.

Emerging shopper segments with money to spend. There are customer groups actively buying products that sit squarely within a gift and stationery offer — groups that most independent retailers have not deliberately targeted. The demographics are well-documented, the spending behaviour is consistent, and the category fit is natural. In most locations, these shoppers are underserved. That is not a minor observation. It is a commercial opportunity sitting in front of most newsagencies right now.

The quiet periods in your trading calendar. Every gift-adjacent retailer has a gap between major seasons. Most operators treat it as time to survive. The better approach is to use it — to run small in-store events that bring unfamiliar faces through the door, to tackle the business tasks that never seem urgent enough during busy periods, and to test new product ideas with lower risk. The stretch between Mother’s Day and Father’s Day is the obvious example. Operators who treat it as development time rather than dead time come out of it in a stronger position.

Adjacent business models that drive repeat traffic. Pre-loved categories — records, books, physical media — are performing well in main street retail, particularly in regional locations. The model has real structural advantages. Your local community becomes your stock supplier. Gross margins are strong. And the format creates a reason to visit that no online retailer can match: the prospect of finding something unexpected. For a store that already has foot traffic from cards, gifts, or stationery, adding a curated pre-loved section is a low-capital way to extend dwell time and basket size.

None of these require a major capital outlay or a complete change of identity. They require looking at what you already have — floor space, community relationships, an existing customer base — and deciding to use it more deliberately.

That is the kind of thinking newsXpress brings to its members.

The Newsagency Is History. What Comes Next Is Up to You.

In this video, Mark Fletcher holds up a copy of A Companion to the Australian Media, published in 2014. He wrote several pages for it — a section on Australian newsagencies, capturing the channel as it stood just over a decade ago.

It’s worth reading now, because the gap between then and now is significant.

Visit ten newsagencies today and you’ll find ten different businesses. Gifts, toys, cards, collectibles, books, homewares — the format has fractured entirely. Newspower, Nextra, and newsXpress all carry the word “newsagency” in some form, but the stores operating under those banners look nothing alike. That’s not a problem. It’s proof that the generic model is gone.

The pressure points are not subtle. Newspapers and magazines are down in double digits and falling. Stationery is in trouble in stores that haven’t rethought it. Lotto is moving online faster than most operators would prefer. Greeting cards are still holding, but one category does not carry a business.

The newsXpress approach is to move toward what works locally — high-margin gifts, collectibles, boutique product ranges — rather than defend a format that the market has already left behind. Members who have made that shift are trading well. Waiting for conditions to improve is not a strategy.

The history is worth knowing. The book is worth owning. But the business decisions have to be about what comes next.

Not all newsagency businesses are the same, as we note above. Those with a future are those that are moving, outside what’s expected, beyond the traditional, and this is exciting for the owners, those who work in the shops and the communities in which they thrive.

While we 100% respect every newsagent, the truth of the data is undeniable – the future newsagency businesses will be those playing outside of history, and that matters plenty.

newsXpress works with newsagents of all sizes, shapes and situations. We help newsagents enjoy their businesses more and set themselves up for a brighter future as a result. It’s hard work, rewarding work.

Our focus is on local, independent and willing.

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newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.