newsXpress Eli Waters, our newsXpress Retailer of the Year, is promoting the Christmas tin gift with Better Homes and Gardens at the counter, driving excellent sales for the title. This prime position promotion shows the business with a point of difference over supermarkets and others who do not have access to the tin. The display looks terrific and we share it here as a best practice example for all the newsagents who visit this blog.
The finishing touches are being made to the EXCLUSIVE Christmas catalogue for newsXpress members. Promoting a range of exclusive lines at attention-grabbing price points, this newsXpress branded catalogue has a terrific wow factor and is set to drive traffic for newsXpress members.
newsXpress members yesterday jumped on some excellent margin calendar deals that will deliver extraordinary margins on a range of sought after calendars. Promoted exclusively to newsXpress members, these latest deals will see those who jumped quickly make more than 80% GP on some calendar sales.
When it comes to calendars, newsagents find it hard to beat newsXpress.
newsXpress this week starts a national tour of member meetings in capital cities and regional centres, meeting with members, sharing insights and unlocking some excellent supplier deals:
- Adelaide. 28/10.
- Perth. 29/10.
- Melbourne. 11/11.
- Sydney. 12/11.
- Brisbane. 18/11.
- Newcastle. 19/11.
- Launceston. 25/11.
Most sessions will be hosted at supplier locations and include valuable insights from the host supplier.
newsXpress members are embracing TV commercial opportunities thanks to strong partnerships with key suppliers who engage in TV and provide newsXpress with advice on schedules and TV campaign opportunities. One such campaign is for Sylvanian Families – a brand newsXpress members have been appreciating in-store for some time.
As the only newsagency marketing group with Charlie Bears, newsXpress is helping members to leverage the most possible from the opportunity.
newsXpress last week helped members further with Charlie bears by providing members with a personalised newsletter for use in promoting the Charlie bears range outside the business. This excluysive collateral helps members make even more friends through Charlie Bears.
This month’s deals envelope has some excellent value items that will work for Christmas as well as opportunities already for Valentines Day in 2014.
newsXpress: delivering great value!
With prime location displays, promotion at the counter and promotion with newspapers, newsXpress members are embracing the opportunity to be part of such a high-profile and customer friendly giveaway.
The photo shows one of the display at newsXpress Highlands Marketplace near Bowral in NSW. Well done team on such a terrific display!
Better Homes and Gardens is from our friends at Pacific Magazines.
Better Homes and Gardens is a favourite magazine with Australians – for its Aussie recipes, DIY tips and perfect garden suggestions.
People purchasing the Christmas-themed Better Homes and Gardens also get a free cookbook and a Christmas tin. Free gifts!
newsXpress is a newsagency marketing group in Australia for proactive newsagents who want to grow their businesses.
Focussing only on brand name ink, this catalogue offer is a genuine sale which demonstrates to shoppers that newsXpress members can work together to deliver pricing that beats the majors. It pushes back on the idea that newsagencies are expensive – well not all thanks to newsXpress HOT ink!
HOT ink! is a an EXCLUSIVE TO NEWSXPRESS campaign.
Shoppers around participating newsXpress stores are being treated to excellent hot ink prices thanks to good buying, cunning pricing and excellent marketing by the team at newsXpress on behalf of members.
Being promoted with a striking black and white campaign of posters, shelf talkers, floor decals and catalogues, the latest HOT ink! Is generating net new traffic as reported by newsXpress members.
newsXpress continues to innovate on behalf of its members – driving traffic, sales and margin.
Thanks to engaged and on point preferred suppliers, members of the newsXpress newsagency marketing group have access to an excellent range of Frozen merchandise including product from strategic partner Hallmark Australia.
newsXpress members are being quick to embrace the Frozen opportunity as they see it for the successful international brand that it already is.
newsXpress is thrilled with the in-store sales results of the latest greeting card innovation. Engaged newsXpress members are reporting better shopper engagement and increased sales beyond average growth thanks to the newsXpress initiatives.
newsXpress is proving that you can grow card sales by being a professional and engaged retailer.
Members of the newsXpress newsagency marketing group were last week given an opportunity to tap into Blinky Bill product ahead of the launch of a movie shortly. With excellent product and display opportunities, newsXpress members are able to build a strong story around this brand.
This is another first for newsagents through newsXpress.
No other newsagent has access to these thanks to the relationship between Hallmark and newsXpress.
This is another example of a valuable newsXpress point of difference.
The cute Mickey and Minnie Itty Bittys are proving to be popular with shoppers from people purchasing on impulse through to those collecting Itty Bittys.
newsXpress members have been given access to a unique gift for teachers – something which is unlike anything you are likely to find in a newsagents for a teacher gift. This stainless steel pendant in the design of an Apple is sure to be a welcomed by teachers. It comes with complete packaging and on a 45cm steel ball chain, PLUS it is able to be engraved with the year, or kids names!
What a wonderful gift and what wonderful innovation from newsXpress in sourcing such a perfect item with excellent margin.