In this video, we dive into our recent visit to the Spring Fair in Birmingham, where we had the opportunity to explore some of the most exciting trends in the greeting card and gift packaging industries. Accompanied by a group of fellow Australian retailers, we highlight two standout suppliers whose products are making a significant impact on the independent retail market: Paper Salad and Glick.
Tag: newsagent management
Visiting the wonderful Harry Brand shop in London
newsXpress hosts retail tours, taking small business Aussie retailers to see innovative retail. Join us on a visit to Harry Brand, an inspiring shop.
Free Practical Advice to Help Australian Independent Retailers Grow
Running a small retail business in Australia requires constant adaptation. Traditional methods often fall short in a rapidly changing market. Finding reliable guidance can be both difficult and expensive.
To help meet this challenge, newsXpress offers a valuable resource. The newsXpress YouTube channel serves as a free public service for the wider retail community. It is designed for all independent small business retailers, not just newsagents.
The channel focuses on practical, real-world advice. The content is free from corporate jargon and expensive seminar pitches. Instead, it provides actionable strategies that store owners can implement immediately.
Several key topics are covered regularly on the channel:
- The “Across the Street” Audit: Store owners are encouraged to step outside their physical doors. Viewing a shopfront from a customer’s perspective helps identify why passersby might not enter.
- Frugal Visual Merchandising: Retailers can learn how to create authentic, engaging displays without spending thousands on professional shop fitters. The videos demonstrate how to use secondhand furniture and everyday items to build a warm, inviting atmosphere.
- Understanding Habit-Based Shopping: Content explores how to transition a business from a mere convenience stop into a local destination. This includes diversifying stock to attract younger demographics and men.
- Reviewing Sales Data: The channel emphasises the importance of respecting business data. Understanding this information leads to better buying decisions and fewer costly mistakes.
-
Navigating Difficult Situations: Practical guidance is provided for complex retail issues, including managing employee theft and protecting business margins.
The channel delivers honest insights. It challenges the myth of the retail “silver bullet” and instead promotes consistent, local action. Independent retailers have a distinct advantage in their agility, and these videos explain how to leverage that strength.
Taking action on these insights does not require a massive budget or a complete overhaul of your shop. Success in retail often comes down to making small, deliberate improvements every single day.
By spending just a few minutes watching these videos each week, you can gain a fresh perspective on your business and find simple ways to boost your sales. It is about working smarter, protecting your margins, and ensuring your business remains a vital part of your local community.
Whether you run a gift shop, a local newsagency, or an independent boutique, this resource can assist your business. You can access the complete library of practical advice on the newsXpress YouTube Channel.
This free service from newsXpress is another way we demonstrate skill, transparency and commitment, cornerstones of small business retail in Australia.
Thanks for stopping by.
Mum
What is the difference between newsXpress and Newspower?
First up, the best way to discover the difference between newsXpress and Newspower is to speak with them. Call them, talk about business, your own situation, what you need, what you hope for from your business.
Ask tough questions. Seek out answers.
Be sure to ask about the most retail experience of the person you speak with, so you have relevance and contextual data for your consideration.
See which one engages with you strategically and in the manner best suited to your needs.
newsXpress and Newspower are very different organisations. They do different things for their members, offer difference benefits.
Newspower is industry owned and run.
newsXpress is privately owned and run.
newsXpress back itself by not having a locked in contract. This says it is not scared about losing members – because members do stay with the group to leverage the benefits available to them.
As we write this blog post, our understanding is that Newspower does have a lock-in contract that binds businesses to the group even if they do not want to be in the group.
This is a huge difference.
Being commercial, newsXpress is focussed on the success of its members. It is answerable to them. The leadership of the group is known to all members and accessible to all members.
Newspower members could ask: who are the board members? can I easily contact them? what is the current retail experience of the board members?
The differences between newsXpress and Newspower are considerable.
Newspower is bigger than newsXpress for sure. Size is not everything though.
If you travel around Australia and look at brand representation, from what we have seen you could find 4, maybe 5 different Newspower logos out in the field. You will only find one newsxpress logo. There has only ever been one newsXpress logo.
The consideration of logo is important though for it was around 6 years ago that newsxpress started telling its members to not use the newsXpress logo. the newsXpress advice was call your business a name that is meaningful locally. That will deliver more value to you and your local business than a brand that could mean different things in different shops.
This matter of a shop brand has evolved plenty this year. newsXpress actively advising its members to de-couple from the Aussie newsagency channel because of all the negative press out there, all the news stories about newsagency closures.
De-coupling from the newsagency channel is a considered strategy, well documented, carefully planned and financially sound for the future of each local business doing it.
It’s easy to be bland and average. In our opinion that’s what Newspower offers. A check of social media shows this we think.
newsXpress is not a bland offer. It’s energetic, engaging and edgy. We push out members to play outside the fence line for it is out there that they find the blue ocean, a space where they can thrive, and many are thriving.
If you are running a newsagency and are looking for a marketing group, consider newsXpress. We will answer your questions and talk business.
Speak to our CEO, Mark Fletcher, on 0418 321 338 or email him at mark@newsxpress.com.au.
newsXpress and Newspower are very different organisations. Take your time, do your research. Join the group that best serves your needs.
7 shifts in independent retail shaping newsagents in 2026
The morning in a busy newsagency does not look like it did even five years ago. Newspapers are still on the rack. Lottery is still queueing. But the rhythm of the day has changed, and the customers who used to come in for one thing are now coming in for something else entirely. Or not coming in at all.
If you run an independent shop, the question is no longer whether things are changing. It is which of the changes you choose to lean into.
Here are the seven shifts we see most clearly across the newsXpress network in 2026.
1. Magazines are not coming back, and that is not the problem
Magazines have been declining in volume for more than a decade. The retailers who treat the loss of magazine foot traffic as the problem are stuck. The retailers who treat it as freed-up floor space are growing.
The space a slow magazine bay used to occupy can deliver three to five times the gross profit when it is reset to a category that suits your customers. The decision is not whether to do this. It is which category, and how soon.
2. Lottery has moved to the phone
Online lottery purchase is now the default for a meaningful share of regular players. The over-the-counter draw is not gone, but it is smaller. The smart response is not to chase the lost revenue. It is to use the freed counter time and counter space to drive higher-margin sales to the customers still walking in.
3. The card category is consolidating around fewer, better suppliers
Greeting cards remain one of the most profitable categories in the shop. What has changed is that the right pocket plan now matters more than the total pocket count. Independent retailers running a disciplined two-supplier model are routinely outperforming retailers carrying three or four suppliers across more pockets.
We have documented card revenue lifts of 33%, 50%, 70% and 76% in newsXpress shops that recast their card mix on evidence. Floor space stayed the same. Capital tied up went down. Revenue went up.
4. Coins and collectibles have become a real revenue line
Five years ago, coins were a curiosity in most shops. Today, in shops that have learnt how to merchandise and recommend them, coins are a meaningful weekly revenue line. We have seen shops go from $0 to $50,000 a year in coin sales.
The trend is not about coin collectors. It is about gift-givers. The gift buyer who walks past a beautifully presented commemorative coin set is a buyer the supermarket cannot serve.
5. Click and Collect is expected, not innovative
Local retailers who do not offer a way to reserve, pay for or pick up a product online are conceding a class of customer. Click and Collect does not need to be a Shopify build. It can start as an Instagram message and a held item under the counter. What matters is that the option exists and that local customers know it.
6. AI has moved from novelty to daily tool
The retailers using AI in 2026 are not the retailers with technical skills. They are the retailers who started with one task — writing a Facebook post, replying to a Google review, summarising a sales report — and built from there. Five minutes a day, repeated, has become a real productivity gain.
We have been helping newsXpress members use AI for more than two years and have published an exclusive AI toolkit for our members covering the everyday tasks where AI saves time and improves decisions. The toolkit details are members-only, but the principle is not: AI works best when you treat it as a fast, helpful colleague who needs to be told about your specific shop.
7. The marketing group itself is being reset
Independent retailers are reassessing what their marketing group actually does for them. The old model — supplier discounts and a quarterly catalogue — is no longer enough. The retailers who are growing belong to groups that are active partners: groups that will sit down with you, look at your numbers, and tell you what to change.
That is the difference between a directory of suppliers and a partnership.
What this means for your shop
The seven shifts are not coming. They are here. The retailers who lean into them are growing 10% to 20% a year. The retailers who do not are slipping at about the same rate.
We can help you work through any of the seven, starting with whichever one is most pressing for you.
If any of this resonated, we would be happy to talk. There is no obligation, and no sales script. Just a conversation about your shop.
Mark Fletcher 0418 321 338 mark@newsxpress.com.au Michael Elvey 0400 331 055 michael@newsxpress.com.au www.newsxpress.com.au
The card pocket conversation most newsagents NEVER have
Most newsagents inherit a card plan. The supplier set it up. The previous owner accepted it. Year after year, the same range refills the same pockets, and the same revenue comes out the other end. Or, more often, slightly less revenue each year.
There is a conversation hiding inside that pocket plan that most retailers never have. It is the conversation that has lifted card revenue by 33%, 50%, 70% and 76% in newsXpress shops that did have it.
Why the total card sales number hides the story
If you only look at the headline card revenue, the picture is usually flat. What is hidden inside that flat number is a wide spread of pocket performance. Some pockets are paying their rent five times over. Others are paying nothing.
The retailers who outperform are the ones who can see the spread, not just the average. That is what pocket-level analysis exposes.
The signal we look for
In every shop we audit, the bottom 25% of pockets typically generate less than 5% of card revenue. They occupy floor space. They tie up capital. They cost time to refill. They do not pay their way.
The bottom 25% is also the easiest 25% to fix. You do not need new fixtures. You do not need a renovation. You need an evidence-based decision on what to remove, what to replace it with, and which supplier deserves more of your floor.
Four examples of what happens when the conversation is had
Each of these is a real newsXpress shop:
- One shop moved 120 pockets from one supplier to another. Pocket return more than doubled. Same floor space, same staff, more cash in the bank.
- One shop moved from a single-supplier model to a split model and cut total pockets by 25%. Card revenue went up 33%.
- One shop split cards across two suppliers without any capital investment. Card revenue went up 70%.
- One shop quit the $2 card range entirely and recast the everyday mix. Card revenue went up 50%.
These are not theoretical numbers. They are documented outcomes from shops that ran their own audit, made their own decisions, and watched their own revenue lift.
A 30-day test you can run yourself
Even without help, there is a useful exercise you can do in your own shop:
- Pull last 12 months of card sales by pocket from your POS.
- Sort pockets from best to worst by revenue per pocket per month.
- Mark the bottom 25%. These are your candidates for change.
- Walk the card bay and look at those candidates. Are they on a poor sight line? Wrong supplier for the occasion? Wrong price point? Tired range?
- Pick the five worst. Replace them with content from your strongest-performing supplier in an adjacent occasion.
- Watch the result for 30 days.
Most retailers find that even a small recast lifts revenue noticeably within a month. The reason is that the floor space is being used to display product that customers actually buy.
The conversation to have with your supplier
When you are ready to have it, the conversation is direct and reasonable. You are buying floor space from yourself. The supplier is renting that floor space from you. If a pocket is not paying, it should not be there.
Suppliers who are good partners welcome this conversation, because they would rather have fewer pockets that perform than more pockets that do not. Suppliers who push back on the conversation are telling you something important about the partnership.
Where newsXpress fits
We run pocket-level performance analysis as part of newsXpress membership. The analysis is built on proprietary intellectual property and is unique to our group. It is not a sales pitch for a supplier — it is an honest evidence base for a decision that is yours.
We do this work because the card category is one of the highest-margin categories in any shop, and the difference between an inherited plan and an audited plan can be tens of thousands of dollars a year.
On implementing newsXpress’s advice on cards, I saw 76% growth over 12 months. Their strategies and guidance contributed to an overall sales increase of 57% during the same period.
>
Matt Donkin, newsXpress Mount Lawley, WA
What it would mean for your shop
If your card revenue has been flat or sliding for a couple of years, the cost of having the conversation is one phone call. The cost of not having it is more of the same.
If you would like to know what your shop’s card analysis would show, we are happy to walk you through it.
Mark Fletcher 0418 321 338 mark@newsxpress.com.au Michael Elvey 0400 331 055 michael@newsxpress.com.au www.newsxpress.com.au
AI and small business retail – what’s actually working in store
Walk into a busy newsagency or gift shop on a Tuesday morning, and AI is not the first thing on the owner’s mind. The till is the first thing. The supplier delivery is the second. The rostered casual who has not turned up is somewhere in the top five.
But sit with that owner at four o’clock, and the conversation has shifted. The Facebook post for tomorrow has not been written. The end-of-week stock review has not been done. The Google review from the angry customer last Friday has not been replied to.
This is where AI is genuinely working for independent retailers in 2026. Not in the headlines. In the four o’clock list.
The simplest way to think about AI
The most useful framing we have found for retailers who are AI-curious but cautious is this: AI is a fast, helpful colleague who has never been to your shop.
It can write. It can think through a problem. It can save you time on admin. It cannot replace your judgement, and it does not know your specific shop, your customers or your local community unless you tell it.
That single shift in framing — from “complicated technology” to “helpful colleague” — is what unlocks daily use for most owners.
Where it is working
The retailers we work with at newsXpress are getting the most value from AI in three areas:
- Writing — social media posts, customer review replies, supplier emails, gift guides, in-store signage and staff notices. Tasks that used to take 30 minutes can take three.
- Thinking through a problem pasting a sales report into AI and asking what to buy more of, what to cut, and what is coming up seasonally. Pasting a competitor’s price into AI and asking how to respond. Pasting a difficult customer message into AI and asking for a professional reply.
- Time-saving on the daily grind the end-of-week review that used to never get done, the new staff member checklist that used to be hand-written from scratch, the Mother’s Day display copy that used to be improvised on the day.
Each task on its own saves five to thirty minutes. Done weekly, it adds up to hours every month that go back into the shop instead of into the back office.
Where AI is not the answer
There are limits, and being honest about them matters.
- AI does not know your customers. You have to brief it.
- AI can be confidently wrong. Always read the output before you use it.
- AI cannot make the decision for you. It gives you a starting point.
- AI does not replace the conversation with the supplier, the customer, or the staff member. It just helps you prepare for it.
A retailer who treats AI as a starting point usually gets value. A retailer who treats it as the answer usually gets caught out.
What we are doing at newsXpress
We have been helping our members work with AI for more than two years. Our approach has three parts.
A members-only AI toolkit. We have built and published an exclusive toolkit of nineteen ready-to-use AI tasks, written in plain English, designed specifically for independent retailers in our network. The toolkit covers the everyday work — social posts, customer replies, sales analysis, supplier emails, weekly reviews — and it is free for our members. The detailed prompts and approach are intellectual property we keep for our members.
Super prompts on member data. For specific situations, we run more detailed AI work on member business data they share with us. This is not generic advice — it is evidence-based output from your actual numbers.
Member meetings to share what is working. We host regular AI-focused member meetings where retailers share their own stories — what they tried, what worked, what did not. This is how the practice gets better. Retailers learning from retailers.
The combined effect is that our members are making better business decisions, faster business decisions, seeing opportunities they had not seen before, and creating new revenue streams. AI is genuinely a game-changer for those leaning in.
How to start tomorrow morning
If you have never used AI in your shop, the most useful starting move is small.
- Pick one task you do every week that you find tedious. Writing the social post. Replying to the Friday review. Drafting the supplier chase-up email.
- Open one of the free AI tools (claude.ai, chat.openai.com, gemini.google.com or copilot.microsoft.com).
- Tell it the name of your shop, your suburb, who your customers are, and what you want.
- Read the output. Edit it. Use it.
Five minutes invested. One job ticked off. The next time it takes three minutes. The time after that, two.
That is the starting point. Everything else builds from there.
What this means for your shop
The retailers who are leaning into AI are not the retailers with technical skills. They are the retailers who are willing to spend five minutes on something new on a Tuesday morning. The ones who do not are watching their competitors get faster.
If you would like help making the starting move, we are happy to talk.
Mark Fletcher 0418 321 338 mark@newsxpress.com.au Michael Elvey — 0400 331 055 michael@newsxpress.com.au www.newsxpress.com.au
Why a $350 prize draws more customers than a 20% discount
A regional newsXpress shop ran a Mother’s Day prize giveaway last year. The prize was $350 worth of beautiful Mother’s Day product, displayed on a feature table at the front of the shop. Customers entered by spending in store. The prize was funded centrally by newsXpress, including the marketing collateral.
The shop reported a 20% lift in greeting card sales over the promotion period. New customers walked in. Local people talked about the shop. Existing customers came back twice instead of once.
The interesting part is what the shop did not have to do. It did not discount any product. It did not match a competitor’s offer. It did not train shoppers to wait for the next sale.
This is the story of how Seasonal Edge works, and why it consistently outperforms the discount alternative.
Why discounting is the easy answer that costs you twice
Every retailer feels the pull of a discount when foot traffic slows. It feels active. It feels like you are doing something. The problem is that discounting trains shoppers to wait for the next sale, and it shrinks the gross profit on every transaction during the period.
For most independent retailers, a 20% discount roughly halves the gross profit on the discounted line. To recover the cash you lost on the discount, you have to sell almost double the volume. That rarely happens.
A prize giveaway works differently. The cost is fixed and external. The gross profit on every transaction stays intact. The customer’s reason to engage is the prize, not a markdown.
What Seasonal Edge actually is
Seasonal Edge is a newsXpress promotion run for our members at every major retail season — Valentine’s Day, Mother’s Day, Father’s Day, Christmas and other key calendar moments.
The mechanics are simple:
- newsXpress funds a $350 (or higher value) prize pack for each member shop, made up of beautiful product relevant to the season.
- newsXpress designs and prints the marketing collateral — in-store posters, entry forms, social media assets.
- The shop displays the prize, runs the promotion, collects entries from spending customers, and draws a local winner.
- The winning customer is local. The talk about the shop is local. The new customers are local.
In 2025, newsXpress spent more than $1,500 per member on funding prizes and marketing across the seasons. The cost to the member retailer is nothing.
Why it works
There are a few reasons the format consistently outperforms a discount.
The prize is concrete and visual. A 20% sign on the window is invisible in a busy strip. A beautiful prize display draws the eye and pulls people through the door.
The shop becomes a destination. Locals tell other locals about the prize. The shop becomes the place to enter. The conversation in the suburb shifts.
The promotion brings in new customers. Not just regulars buying more. People who would not have walked in otherwise come in to enter the draw, and many of them spend.
The bonus is the discovery effect. Each member shop tries product on the prize table that they may not have stocked before. Some of those products turn out to be sleepers — strong sellers that get added to the permanent range. The promotion pays once at the till and a second time on the buying plan for the next quarter.
And there is one more effect worth naming. newsXpress members share their displays with each other privately. Photos go up. People see what other shops have done. Ideas travel. The next promotion is better than the last one, because the network is collectively learning.
What you need in place to run a promotion like this
A prize giveaway is not complicated, but it does need a few things to work well:
- A visible front-of-shop space for the prize display.
- Entry forms or a digital entry option that captures customer details for follow-up.
- Staff briefed on how to mention the promotion at the till.
- A modest social media presence to amplify the prize before and during the promotion.
- A clear plan for the post-promotion follow-up: a thank-you to entrants, a small offer to keep them returning.
Each of these is achievable for any small shop. None of them require capital investment.
What it would mean for your shop
If your shop is currently relying on discounts to drive traffic at season time, the result is usually flat sales and shrinking margin. Seasonal Edge is one of the simplest ways to break that loop.
It is exclusive to newsXpress members. It costs the member nothing. It puts money in the bank.
Without the guidance and support of newsXpress, in particular the last twelve months, I’m not sure where we would have ended up. The head office team is continually trying to help us improve our businesses.
>
Barb Shanahan, newsXpress Lara, VIC
If you would like to know how Seasonal Edge would look in your shop, we are happy to walk you through it.
Mark Fletcher 0418 321 338 mark@newsxpress.com.au Michael Elvey 0400 331 055 michael@newsxpress.com.au www.newsxpress.com.au
5 conversations every independent retailer should have with their marketing group
The difference between a passive marketing group and an active one shows up in what gets talked about.
A passive group sends a catalogue, a price list and a quarterly newsletter. The conversation is one way and it is about the group’s products. An active group sits down with you, looks at your numbers, and asks what you are trying to fix.
If you are a member of a marketing group, here are the five conversations you should be having with that group every quarter. If you are not having them, the group is not earning its fee.
1. Margin and supplier mix
Are we still buying well? It is the most basic question, and the easiest one to let slide.
Supplier prices move. New suppliers enter categories. Old suppliers stop being competitive. The supplier who was the best partner three years ago is rarely the best partner today. A good marketing group has a current view of who is buying well in your channel and where margin is sliding without anyone noticing.
The conversation should produce specific actions: which supplier to pressure for better terms, which category to test with a new supplier, which line to drop because the margin is no longer paying.
2. Stock turn and shrinkage
Two questions sit underneath every retail business: how long is each dollar of stock taking to come back to me, and how much is walking out without paying?
Stock turn is the closest thing in retail to a single number that tells you the whole truth. If turn is sliding, gross profit can be steady and the business is still in trouble — capital is being trapped in slow stock. A good marketing group will run that number with you, identify the categories that are dragging, and help you act.
Shrinkage is the conversation most retailers avoid. The cost of theft, breakage and admin error is rarely tracked, but it is rarely small. A good marketing group will help you put a number on it and show you what to change.
3. Cash flow and the next 90 days
Annual plans are useful. Cash flow runs in 90-day cycles. A marketing group that is working should be able to look at your seasonal calendar, your stock plan, your supplier terms and your payroll, and tell you whether you are heading into a tight quarter.
The right time to have this conversation is two months before the tight quarter starts, not in the middle of it. The right outcome is a small number of practical adjustments — a delayed buy, a renegotiated supplier term, a reset on a slow line — that take the pressure off before it builds.
4. The lease
The lease is the largest fixed cost in most independent shops, and it is the cost most retailers feel least equipped to negotiate.
A marketing group that does this work for you is worth its fee on this conversation alone. Lease negotiation is not adversarial, it is a clear-headed conversation about market rents, tenant value and trading conditions. A good group will know what comparable shops in comparable centres are paying. A great group will sit at the table with you.
This conversation should happen well before the renewal date. Six to twelve months out is reasonable.
5. Succession and exit
The hardest conversation, and the most important one.
Most independent retailers will at some point sell their business or hand it on. The price they receive is a function of the years of work that come before the sale. A marketing group that is genuinely on your side will help you build a business that is worth more, not just a business that turns a daily profit.
The questions are practical: what is the business worth today, what would a buyer be looking for, what changes in the next two to three years would lift the sale value, and who in the family or the team might be part of the picture? These are not conversations to leave to the year before exit. They are quarterly conversations across the last decade of ownership.
The quiet sixth conversation
There is one more, and it is the one most groups skip altogether.
Are you enjoying the business?
Enjoyable businesses make better decisions. Tired owners make bad ones. A marketing group that cares about your wellbeing as well as your numbers will notice when you are running on fumes, and will say so. It will help you find the small adjustments that bring the enjoyment back, the right rostering, the right time off, the right reset on a category that is wearing you down.
This is not soft. It is the difference between a business that lasts another decade and one that does not.
Where newsXpress fits
These six conversations are the work of newsXpress with our members. We are not a franchise and we are not a directory of suppliers. We sit down with our members, look at their numbers, and have the conversations the rest of the industry skips.
Whether you have us at the table for one quarter or for fifteen years, the work is the same: helping your business be worth more, and helping you enjoy it more.
We had been newsagents for 28 years and were facing financial hardship and basically had lost our mojo. That was until we were introduced to Mark Fletcher and the newsXpress team. We cannot recommend this group highly enough; they have been our saviours.
>
Wayne and Sharene Davies, newsXpress Leven, TAS
What this means for your shop
If your current marketing group is not having these conversations with you, the question is not whether you should change groups. The question is what those skipped conversations have already cost you.
If you would like to talk through any of the five, or the quiet sixth, we are happy to listen.
Mark Fletcher: 0418 321 338 mark@newsxpress.com.au Michael Elvey: 0400 331 055 michael@newsxpress.com.au www.newsxpress.com.au
Driving Growth: Why Your Greeting Card Sales Should Be Increasing
Greeting cards remain a cornerstone of newsagencies in Australia today. They drive foot traffic, offer high margins, and encourage add-on purchases. In the current retail climate, a healthy card department should be seeing year-on-year growth. If your card sales are not up between 5% and 10% compared to last year, it is a clear signal that your department needs attention.
Cards are the best GP contributing department.
Achieving this growth requires a proactive approach. You cannot simply set up a display and wait for customers to browse. Successful retailers treat their card department as a dynamic asset that requires regular maintenance and strategic collaboration with suppliers.
Evaluate Your Current Mix
The first step is to look at your data. Identify which categories are performing well and which are stagnating. Trends in the card industry shift quickly. If your pockets are filled with old stock or designs that no longer resonate with your local demographic, growth will stall.
Consider the balance of your range. While major seasons like Mother’s Day and Christmas provide peaks, the everyday card business is your foundation. Ensure you have a strong selection of “open” cards, humorous ranges, and boutique designs that offer something different from the supermarket aisles.
Collaborate With Your Suppliers
Your card suppliers should be your partners in growth. If your sales are flat, it is time to have a direct conversation with them. A good supplier will help you analyse your sales data and suggest improvements.
Ask your reps about:
- New releases: Are you getting access to the latest designs promptly?
- Planogram updates: Is the flow of the department logical for the customer?
- Range gaps: Are there emerging categories you are currently missing?
Suppliers often have insights from across the country. They know what is trending and can help you pivot your stock to meet shifting consumer tastes.
newsXpress proactively provides card performance insights for its members.
Focus on Presentation
The physical state of your card department matters. The cards you have outside your card department matters too.
Small changes can make a big difference. Grouping cards by “vibe” or price point rather than just by occasion can lead to more discoveries. Highlighting Australian-made cards, as discussed previously, also provides a compelling reason for customers to buy from you rather than a major chain.
Take Action Today
A stagnant card department is a missed opportunity. Aiming for 5% to 10% growth is a realistic and necessary goal for a thriving business. By reviewing your data, refreshing your stock, and working closely with your suppliers, you can ensure your card department remains a high-performing engine for your shop.
Navigating the Human Impact of Employee Theft in Retail
Theft in a retail environment is a difficult subject. It is often a shock to business owners. We like to believe that we can trust everyone in our shop. However, employee theft remains a significant issue in the industry. It often accounts for the largest dollar value of retail losses each year. Beyond the financial impact, there is a deep human cost that can affect your mental health and personal relationships.
Many retailers have a similar story. You may find that the numbers do not make sense. You might notice discrepancies during certain shifts. It is easy to ignore these signs because of the trust you have built with your team.
We discussed this in a recent video published at our newsXpress YouTube channel: https://youtu.be/3z9AO0gd-8g
Discovering that a long-term employee or even a family member is stealing is devastating. It can feel like a personal betrayal. This emotional burden is often heavier than the financial loss itself.
newsXpress helps retailers deal with employee theft.
In the past, many retailers tried to handle these situations quietly. They might have accepted a settlement to make the problem go away. Today, a more professional approach is necessary. Dealing with theft head-on is the best way to protect your business. You should involve the police when the evidence is sufficient. This ensures the situation is handled legally and fairly. It also prevents the problem from being passed on to another local business.
Modern technology makes it easier to spot issues early. Point of sale software can provide insights and dashboards that highlight suspicious activity. However, the tech is only one part of the solution. You also need clear policies. Every shop should have a formal theft policy. Displaying this policy on the back wall sets clear expectations for everyone. It makes your position known from the start.
When you suspect an issue, act with a clear head. Gather your facts and evidence first. When you speak to the person involved, ensure you have a witness present. It is a complex situation to navigate. You must look after your own mental health during this time. At the same time, you have a responsibility to manage the situation professionally within the workplace.
NewsXpress is here to support members through these challenges. We provide advice based on lived experience. We can help you navigate the steps of involving the police or dealing with insurance. You do not have to face these situations alone.
While there are no easy wins in employee theft, taking decisive action helps you move forward. It protects your financial well-being and ensures the long-term stability of your business. If you need guidance, please reach out to our team.
The Local Advantage: Why Australian-Made Cards Strengthen Your Business
Retail is about more than just a transaction. It is about the connection between the shop, the customer, and the community. One simple way to deepen this connection is through the products we choose to stock. Specifically, Australian-made greeting cards offer a unique advantage. They provide a point of difference that helps local businesses stand out.
Aussies love Australian made.
Supporting local makers has a ripple effect across the economy. When you sell a card designed and printed in Australia, you support local jobs. This includes the creative designers who develop the artwork. It supports the printers and finishers who produce the physical product. Even the logistics teams and warehouse workers benefit from this local cycle. Keeping these industries active strengthens our own retail environment.
Here’s a new video from us about this: https://youtu.be/sk5C7cz0jXY
Customers often look for a reason to choose one item over another. Price is not the only factor in their decision. Many shoppers value the sentiment behind a purchase. If a customer is undecided, pointing to the “Australian Made” logo can be a deciding factor. It gives them a sense of pride in their purchase. They know they are contributing to the local workforce while buying a quality product.
This advantage is particularly clear during major seasons like Mother’s Day. Discount variety stores and large supermarkets often stock cheap, mass-produced cards from overseas. These cards may serve a purpose, but they lack a local narrative. Offering Australian-designed and made cards provides a premium alternative. It creates a point of difference that large-scale competitors cannot easily replicate.
Retailers should encourage their staff to share this story. If a customer is struggling to choose, suggest they check the back of the card. Seeing that a product was made locally can change their perspective. It makes the gift feel more intentional and thoughtful.
In uncertain times, sourcing locally is a practical strategy. It reduces reliance on complex global supply chains. It also builds trust with a customer base that increasingly cares about where their money goes. Choosing Australian-made cards is a small step. However, it is a meaningful way to win more business and support our local community.
Redefining Retail: Has Your Newsagency Truly Transformed?
The retail landscape is shifting beneath our feet. For many, the traditional newsagency model feels increasingly under pressure. Negative discourse in the press talks down the channel, leaving many business owners wondering about their long-term viability.
At newsXpress, we believe the path forward is not found by holding onto the past. It is found by intentionally decoupling your business from the “newsagency” label.
Transformation is not a buzzword; it is a measurable business strategy.
If your business still earns more than half of its gross profit from traditional lines like newspapers, magazines, stationery, greeting cards, or lotteries, you have not yet transformed. These traditional categories are stagnant. To secure a bright future, your growth engine must shift.
Here’s a new video from us about this: https://youtu.be/ECj8UhGRtxc
A genuinely transformed business generates the majority of its gross profit from non-traditional lines. This includes high-end gifts, homewares, collectibles, fashion, and books. When a customer steps into your shop, they should not immediately identify it as a traditional newsagency. The front of the shop must be dedicated to these modern product categories. Traditional items should be moved to the back or the sides, occupying less valuable floor space.
Many retailers mistakenly believe they have transformed when they have not.
If your social media still heavily promotes lottery draws, or if you still feature lollies and chewing gum at the counter, you are still operating with a traditional mindset. Even stocking a wall of tobacco or focusing heavily on parcel collection can keep you tethered to the old identity. True transformation means moving so far that you could put almost any sign above your door, and it would not look out of place.
We often look overseas for inspiration. The “general store” concept currently trending in the UK, Europe, and the US is a perfect example of this. It is not about selling groceries or convenience items. Instead, it is a clever approach to a curated gift shop. These stores present ranges of products that feel rare and unique. You might see only a few units of an item on the shelf, with a completely different category placed alongside it. It is about discovery and high-quality presentation.
We understand that change is difficult. You do not have to navigate this transition alone.
At newsXpress, we provide bespoke, business-by-business support. We help you make the changes you want to make, at a pace that fits your budget.
If you are ready to innovate, or if you simply want an honest opinion on your current progress, reach out to us. Let us help you build the future of your shop.
12 retail terms every newsagent should know
Running a newsagency today means wearing a lot of hats. You are a buyer, a marketer, a merchandiser, and a financial manager — often all before lunch.
Understanding the language of retail helps you make better decisions, have more productive conversations with suppliers, and benchmark your business against what is actually achievable.
We have put together a full retail glossary on our website — 52 terms covering everything from cash flow to visual merchandising. Here are 12 of the most important ones for independent newsagents right now.
Gross profit (GP) margin
The difference between what you pay for a product and what you sell it for, expressed as a percentage. This is your single most important number.
Traditional newsagency categories — newspapers, lottery, and magazine commissions — carry low GP margins. Giftware, greeting cards, and stationery can deliver margins of 50% or more. Shifting your floor space and buying focus toward higher-margin categories is one of the fastest ways to improve profitability without needing more customers.
Basket size
The number of items a customer buys in a single visit. A customer who comes in for a birthday card and leaves with a gift bag, tissue paper, and a candle has a much larger basket than one who buys the card alone.
Increasing basket size does not require more foot traffic — it requires better merchandising, smarter product placement, and staff who are comfortable suggesting add-ons.
Impulse-buy display
A curated product display positioned near the counter or in a high-traffic zone, designed to prompt unplanned purchases. Done well, these displays lift average transaction value on every single sale.
The counter is your most valuable piece of real estate. Treat it that way.
Visual merchandising
The art of presenting products so they are easy to find, appealing to browse, and likely to sell. This includes window displays, shelf layouts, signage, and lighting.
Strong visual merchandising does not require a big budget. It requires intention. Regularly refreshing your displays — moving product, changing heights, updating signage — keeps the store feeling current and encourages customers to explore.
Retail disruption
The practice of deliberately changing your store layout or product mix to break customer habits and encourage discovery. When shoppers follow the same path every visit, they stop noticing what is around them.
Small, deliberate changes — rotating a display, moving a category, introducing a new product in an unexpected spot — prompt customers to look again. This is one of the lowest-cost ways to increase basket size.
Preferred supplier
A supplier with a formal arrangement through newsXpress that provides members with better margins, exclusive products, or early access to new ranges. newsXpress members have access to more than 130 preferred suppliers.
Buying through preferred suppliers is one of the most direct ways to improve your GP without changing your prices.
Centralised billing
A service where newsXpress manages payments to multiple suppliers on your behalf. This simplifies your accounts, reduces the number of invoices you process, and often unlocks delayed payment terms — which improves your cash flow.
Least cost routing (LCR)
An EFTPOS setting that automatically directs tap-and-go debit transactions through the lowest-cost payment network. With card surcharging being phased out from October 2026, keeping your merchant fees as low as possible is increasingly important.
Ask your EFTPOS provider whether LCR is enabled on your terminal. If it is not, it should be.
Inventory turn
How many times your total stock sells and is replaced in a year. Slow-turning stock ties up cash and takes up floor space that could be generating revenue.
Reviewing your inventory turn by category — using your POS software — quickly reveals which products are earning their place and which are not.
Bespoke strategy
A business plan tailored to your specific store, customer base, and location — not a generic template applied across all members. newsXpress works with each member to develop strategies that reflect the real opportunity in their local market.
No two newsagencies are the same. Your strategy should not be either.
Seasonal Edge
The money making newsXpress programme that supports members during peak retail periods, Christmas, Mother’s Day, Easter, and more. It provides coordinated marketing collateral, in-store display guidance, and access to exclusive seasonal product ranges.
Peak seasons are when independent retailers can compete hardest against the chains. Being prepared early is the difference between a record week and a missed opportunity.
Marketing group
An organisation that gives independent retailers access to the resources and buying power of a larger network, while allowing members to retain full ownership and independence. Unlike a franchise, there is no mandatory branding, no required fit-out, and no royalty on turnover.
newsXpress is a marketing group — not a franchise. Members choose the tools and services that are right for their business.
Lest We Forget
Breaking Retail Rules: Why Strategic ‘Barriers’ Can Drive Sales
In retail we are often told to make it easy for customers from the moment they step through the front door. The standard advice is to keep the shop decluttered so shoppers can walk straight to the counter or key destinations.
Sometimes, breaking these rules leads to better results. We recently spoke with a retailer who turned this concept on its head. About a metre and a half into their shop, they placed a wide table. This table acts as a physical barrier. To move further into the store, customers must walk around it to either the left or the right. Check out this new short video from us: https://youtu.be/17oIUvhNRmc
The power of the detour
By making it slightly “harder” to navigate the shop, this retailer achieved something remarkable. They started selling more products.
When shoppers are forced to step around an obstacle, they naturally look at where they are going. This simple action draws their eyes to the table. On it, the retailer places items that shoppers might not have noticed otherwise. By thoughtfully displaying products with appropriate adjacencies, the table has become a destination in itself.
Executing the strategy well
A barrier only works if it is attractive. In this case, the table is well-presented and fits the aesthetic of a smart, well-run shop. Customers do not see it as a nuisance. Instead, they see it as an engaging display of interesting products.
This approach challenges the idea that a shop must always have an easy, straight path. By creating a small detour, you give your customers a reason to slow down. You give them a chance to discover something new.
Trust your instincts
Standard retail advice has its place, but it is not always right for every business. If you go against the grain and focus on high-quality execution, you can create a unique shopping experience.
This shop created a tremendous success by simply placing a table near the front door. It encouraged interaction and increased spend. If your current layout feels a bit too predictable, it might be time to experiment. Try adding a strategic “barrier” and see how your customers respond. You might find that a little bit of friction leads to a lot more sales.
…
newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.
The 2026 Shift: How Australian Newsagents are Reclaiming Profitability
The retail landscape in Australia is moving faster than ever. For local newsagents, the traditional “agent” model, relying on low-margin commissions, is facing a significant cliff.
To thrive business owners need to transition from passive agents to proactive retailers. This shift is about building a business that is both profitable and enjoyable.
The Move from “Agent” to “Retailer”
For decades, newsagencies relied on lottery traffic and print media. However, data from 2026 shows that the most successful stores are those that have “decoupled” from these declining categories.
High-margin “want” products are now the primary engine of growth. By stocking boutique stationery, artisan gifts, and trending collectibles, you take control of your own margins. You are no longer just a middleman for third-party suppliers; you are a curated destination for your community.
Navigating the 1 October Surcharge Ban
A major regulatory shift is approaching. The Reserve Bank of Australia (RBA) has mandated a ban on card surcharging effective 1 October 2026. While this date may seem distant, the financial impact on your bottom line starts now. You must audit your pricing strategies immediately. Decide whether you will absorb these costs through efficiency gains or adjust your shelf prices to maintain your margins. Waiting until September to act will be too late.
Strategic Priorities for Success
To stay ahead of the curve, focus on these four critical areas:
- Audit Your Floor Space: Identify “dead zones” occupied by slow-moving legacy products. If an item has not moved in 90 days, mark it down and move it out. Replace it with high-turnover inventory.
- Secure Your Digital Front Door: With cyber threats targeting small businesses, your POS software is your most vital tool. Ensure all security patches are updated to protect your data and your bank account.
- Leverage Seasonal Opportunities: Programs like the Seasonal Edge allow you to offer high-value prizes and professional marketing without the overhead. Use these seasons to drive “shopper stickiness” and increase average basket value.
- Maximise Staff Efficiency: Labour is your largest expense. Use modern tools to handle repetitive tasks so your team can focus on the shop floor, driving impulse sales at the counter.
The future of local retail is bright for those willing to adapt. By embracing a retailer mindset and making evidence-based decisions, you can transform your shop into a vibrant community hub that prospers well beyond 2026.
WHAT IS YOUR NEWSAGENCY WORTH IN 2026? HERE IS HOW TO FIND OUT.
Most newsagency owners have a number in their head. Most of the time, that number is often wrong.
A seller often names a figure they have been carrying around for years. A buyer’s accountant puts a different number on the table. The gap is often huge. That gap does not close quickly, and it is painful for everyone involved.
Understanding how your business is actually valued is useful.
What buyers actually look at
Buyers and their accountants look at maintainable earnings. Not what you hope to earn. Not what you earned in your best year. What the business has demonstrably and consistently earned after normalising out the things that do not reflect commercial reality.
That means: owner wages adjusted to market rate (if you pay yourself $40,000 to run a business that would cost $70,000 to replace you, the buyer adjusts for that); personal expenses run through the business; one-off revenue items that won’t repeat. What remains is the foundation of your valuation.
What multiples apply
A traditional newsagency — heavily reliant on lotteries and agency business s — might trade at 1 to 1.5 times maintainable earnings. A transformed store with strong gift, collectibles, or coffee revenue might attract 2 to 3 times.
The difference is risk. A buyer will pay more for diversified, less-declining revenue. Magazine and newspaper revenue has been declining for years. A buyer’s accountant knows this. They apply a risk discount to revenue that is structurally retreating.
A shop that has genuinely shifted its income mix — that earns solid margin from gifts, homewares, toys, cards, coffee, or a specialist category — carries a different risk profile. That translates to a better multiple.
Lottery terminal revenue
Lottery revenue is valuable. But buyers and their advisers know it carries digital migration risk. The Lottery Corporation has said publicly that digital is growing. A buyer in 2026 will not pay the same multiple on lottery revenue that a buyer would have paid in 2015.
This does not mean lottery revenue is worthless, far from it. If lottery is ninety percent of your earnings, that concentration is a risk factor. A buyer will price that in.
What destroys goodwill
Poor lease terms. Heavy reliance on the owner’s personal relationships with customers or suppliers. Inaccurate stock on hand. Staff who will almost certainly leave when you do. Unresolved disputes with suppliers. And the one that kills more deals than anything else: a P&L that tells a different story from the tax return.
If your financials are inconsistent, buyers do not just reduce their offer. Sometimes they walk.
What gets normalised out
Owner wages above or below market rate. Personal expenses run through the business — phone, car, travel, subscriptions. One-off revenue that won’t repeat. After normalisation, the number may look quite different from your trading figures.
Know your number before someone offers you one
Get an independent valuation before you engage a broker or start conversations with potential buyers. You will negotiate from a stronger position. You will not be surprised. And you will not accept something you later regret because you did not understand the basis for the offer.
The gap between what most sellers expect and what buyers will pay is real. The best way to close it is preparation and honest information — starting now.
…
newsXpress supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.
Buying a Retail Business: Your Essential Due Diligence Checklist
Investing in a newsagency or any retail shop is a significant decision. The local retail landscape currently offers both unique opportunities and specific challenges. If you are considering stepping into business ownership, you must ensure the price you pay is justifiable.
To make an informed choice, you need a solid kit of information. Relying on emotion or a broker’s “magical” adjustments can be risky. Instead, focus on the facts and the evidence. Here’s a new video at our YouTube channel on this: https://youtu.be/VGVdhgT46LE
The documents you must request
When assessing a potential purchase, ask for these specific records. Ideally, all information should be provided at once, rather than dripfed.
- Financial Statements: Request the actual Profit and Loss (P&L) statements from the accounting software for the last three years. Avoid versions with heavy “ad-backs.”
- Sales Data: Ask for the sales data directly from the Point of Sale (POS) software. This should tie back directly to the P&L statements.
- Tax Returns: See what has been reported to the tax office over the same three-year period. This helps verify the accuracy of the narrative you are being told.
- Stock on Hand: You need a current figure and, crucially, an understanding of the age of the stock. It is reasonable to ask for a discount on any stock older than six months.
- Staff and Roster Details: Review the details of every employee, their length of service, and any accruals for long service leave or other obligations.
Determining the true value
A business is only worth what someone is prepared to pay for it. While a seller may have a specific number in mind based on what they paid years ago, that is not your responsibility to fix.
Consider how much the business relies on external factors. For newsagencies, look at the percentage of revenue coming from lotteries, newspapers, and magazines. These are sectors where traffic and revenue are often declining or migrating online. Factor these risks into your final valuation.
Making your offer
Once you have assessed the evidence, decide on a number that works for you. Ask yourself: “If I miss out on this business for 10% more than my offer, would I be upset?” If the answer is no, then stick to your number.
Past performance is an excellent indicator of future success. If a seller cannot provide factual, believable history, be skeptical. The people buying retail businesses today are the future of the industry. We want to see you start your journey on the best possible terms.
Buying a business requires a calm and thoughtful approach. Take your time, verify the data, and ensure your investment is built on a strong foundation.
help@newsxpress.com.au

