The 12-month test: is your business ready to sell, or are you just hoping it is?

This one is about the preparation that most owners skip when planning to sell their newsagency business. They then often regret when they are sitting across from a broker wondering why the valuation is lower than expected.

The owner-dependency problem

If your shop cannot run without you for a week, it is worth less than you think. Buyers know it. Brokers know it. The multiple applied to your earnings is directly affected by how removable you are from daily operations.

This is not an insult. It is a structural issue that is fixable, but it takes time. The businesses that sell well in 2026 are the ones where the owner started working on this 12–18 months before they decided to sell.

What documented systems actually look like

Opening and closing procedures written down. A staff training document that exists somewhere other than your head. A reordering system that a manager can run without asking you. A rostering approach that is predictable. Supplier contact details that are accessible to someone else.

None of this is complicated. All of it takes time to build. None of it can be done in the weeks before a sale.

The revenue mix question

In 2026, a business that is 70–80% commission-based (lotteries, newspapers, magazines) is selling a diminishing income stream, and buyers price it that way. A business where 50% or more of revenue comes from categories you control the margin on — gifts, collectibles, stationery, café — is selling a retail business. The valuation multiple is different.

If your current mix is wrong for a sale in the next two years, you have time to fix it. If your current mix is wrong and you are planning to sell in six months, you have a problem.

The practical question

Ask yourself honestly: if you stepped away from the shop for a month, would it run? Would it run profitably? Would a new owner be able to step in without you and know what to do?

If the answer is no, that is the work. Not the broker conversation. Not the signage. The systems, the staff, the revenue mix, the documented processes. That is what you are actually selling.

Published by

mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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