Helping Aussies celebrate Christmas with Festive Florals

The Festive Florals coin releases from the Royal Australian Mint and sold through newsXpress stores last week was a huge hit, generating excellent shipper traffic for these coins and plenty more.

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We are grateful to the Mint for their partnership.

The local Aussie newsagency has changed and it’s worth visiting to find out

Your local newsagency likely sells products you’d never expect them to offer

Giving dad an Aussie made Father’s Day card gives support for local jobs and the economy

NAIDOC 50c coin now in circulation from some newsXpress stores

Plenty of newsXpress shops are grateful to be able to exclusively offer the 50c NAIDOC coin in change we give to customers from tomorrow. While there will be many visiting to buy the coin due to its rarity in circulation, it’s available for change only. By giving it only as change customers who purchase something, we help the celebratory coin reach more people.

 

Help price websites for newsagents

newsXpress members have access to beautiful half price websites for their businesses. Created by the web development professionals at Tower Systems, newsXpress members have access to the full fixed price website package solution from Tower Systems for half price.

If you are considering a website for your business, this solution could be ideal.

Here are some recent websites our web development team has completed:

To find out more speak with newsXpress or with the Tower sales crew: sales@towersystems.com.au or call 1300 662 957.

New coin gift out now: 2024 $5 1oz Fine Silver Proof Baby Coin Toy Kangaroo

2024 $5 1oz Fine Silver Proof Baby Coin Toy Kangaroo.

2025 Silo Art calendar out now at newsXpress

newsXpress stores are once again grateful to be a key retailer of the Silo Art Calendar. The 2025 Silo Art Calendar is especially beautiful, a true keepsake gift. Featuring beautiful silo art from wonderful Aussie country towns, this calendar will bring joy all through 2025 as the month turn and new silo art is revealed.

newsXpress has been supporting the silo art calendar project since it began, we are proud of that and grateful to have been able to help it become a beloved annual success for Australia, country towns and so many talented artists.

The 2025 Silo Art Calendar is out now in many newsXpress stores across Australia. Here is some of what we love about this beautiful product:

  • Diverse Artistic Styles: From hyper-realistic portraits to abstract expressionism, the calendar showcases a wide range of artistic styles.
  • Community-Driven Projects: Many of the featured silo art projects were initiated by local communities, fostering a sense of pride and ownership.
  • Environmental Themes: Several artists have used their work to highlight important environmental issues, raising awareness and inspiring action.
  • Cultural Significance: Some of the murals celebrate local history, culture, and indigenous heritage, preserving important stories for future generations.
  • High-Quality Reproduction: The calendar features high-resolution images that capture the intricate details and vibrant colors of the original artwork.

By purchasing a calendar, you really are directly contributing to the communities that house these magnificent artworks. Fifty percent of all profits go towards supporting these regional towns,playing a vital role in their ongoing development and cultural vibrancy.

Imagine your purchase helping to fund a new playground or arts program in a small town. That’s what can happen. The 2025 Silo Art Calendar isn’t just a way to organise your year; it’s a chance to be a part of something special, something that fosters creativity and strengthens the heart of Australia.

Now for the practical details about this 2025 Silo Art calendar:

Traditional Format – Weekday starts on Sunday
Page Size – 325mm wide x 215mm high
Hang on wall – Open Size – 325mm wide x 430mm high
Large Day Space for appointments – 44mm x 30mm
Beautifully printed on high quality 150gsm artwork paper with a 350gsm cover.
Saddle Stitched Binding (stapled)
Drill hole for hanging on a wall
Bold date numbers for easy viewing at a distance

Shop now for a gift you will love sending to those you care about.

Newsagency retail transformation advice for the first three metres of your shop

The first three metres of your shop, from the front windows and door, represent your headline. If you want to transform your newsagency and create a new perception of your business, focus on dramatically changing this space. Leave nothing as it was.

It’s these initial three metres that customers will see and use to decide the type of shop you run. This is your opportunity to defy expectations and create disruption. Don’t give them what they anticipate.

Products and fixtures are open to change. If your counter is in this area, it also requires a dramatic overhaul.

To achieve this, close your shop one day and remove everything from the first three metres, starting with a clean slate.Commit to not returning any original items to this space. It will be challenging, and you’ll likely feel the urge to reinstate familiar elements. Resist this temptation.

The ultimate goal is for customers to express surprise at discovering products they knew you stocked but only noticed due to the changes in the first three metres.

Here are four principles to guide the transformation of your shop’s entrance:

Declutter and Create a Visual Feast

As you introduce new products, maintain a clutter-free entrance. Prioritise visual appeal. Avoid traditional retail fixtures and opt for clean lines, engaging displays, and well-maintained equipment.

Sensory Experience

Consider incorporating subtle elements that stimulate the senses. Play familiar, upbeat music at the shop’s front.Showcase beautifully scented products to create an inviting atmosphere aligned with your business.

Storytelling Through Displays

Instead of simply displaying products, craft a narrative. Develop themed displays that demonstrate how products can be used or benefit customers. Avoid overcrowding displays; focus on showcasing variety rather than quantity to effectively tell your story.

Interactive Elements

Encourage customer engagement by making products easily accessible to touch and smell. Traditional boxed displays are outdated. Present products openly to invite interaction.

The first three metres of your shop hold immense potential. By effectively utilising this space, you can take control, set the tone, make a statement, and continually evolve your business.

An easy way to start transforming your newsagency business

f you recognise that your newsagency needs a transformation and your business data isn’t in great shape, there are practical steps you can take within your store to drive change.

Often, businesses in this situation have a traditional shop layout. The advice below is designed to challenge your current setup. It’s radical and straightforward, intended to shake things up and help you see new possibilities.

Remember, change is ongoing. Implement these suggestions, observe the results, learn, and adapt. Your store needs to constantly evolve.

Step One: Reconsider the Newspaper and Magazine Unit

If you have a traditional magazine fixture dominating your store with newspapers facing customers as they enter, remove it entirely. Don’t overthink it; take it out. This prime retail space should showcase higher-margin products.

Replace it with basic shelving. Place magazines on the back wall and newspapers on a bottom shelf. Discard any newspaper or magazine posters as they don’t boost sales.

Step Two: Fill the Empty Space

Use old tables or boxes to create display areas and tell product stories. Bring products to the forefront that customers might overlook. Consider inexpensive options like op shops, your garage, or discount stores. Avoid using spinners in this new space.

Include products you’re proud of, as well as items you think might not work. This helps you understand your customers better. Be prepared to adjust displays weekly if needed.

Step Three: Observe and Adapt

The changes might not work initially. That’s okay. Keep experimenting until you see positive results. If you find early success, build on it.

Given the traditional layout of many newsagencies, I anticipate positive outcomes. One newsagent I know even celebrated the removal of their old magazine unit with a sausage sizzle and chainsaw!

The main goal is to challenge your perspective. Disrupting your store will force you to think differently. These changes can be personally rewarding, even if the business benefits aren’t immediate.

Have fun with the process.