How newsXpress helps newsagency suppliers thrive

newsXpress is an Australian owned marketing group serving close to 200 independently owned member businesses.

We nurture value for member businesses through sharing business insights, strategic advice, store level data supported advice and optimism for a bright future.

Our members pay us a modest monthly membership fee. There is no fee on turnover. Most of our revenue comes from rebates from our partner suppliers.

Not a newsagency.

While newsXpress stores operate within the newsagency channel, they are not typical newsagencies. Gifts, homewares, nesting, personal care, collectibles, toys, games … are all important categories to us.

Not a franchise.

newsXpress is not a franchise.

What we look for in preferred supplier partners.

The ideal preferred supplier offers products through which our member retailers can attract new shoppers.

We love Australian designed and made.

We love introducing product categories to our member businesses.

Retail price is of little concern.

Our retailers want to be able to tell a story. They also love a category or range than evolves over time.

What we are not interested in products you may consider to be perfect for newsagents as such products are usually not embraced by our members.

How we help our preferred suppliers

When we bring on a preferred supplier, we introduce them to our members, explaining the products and where we see them as fitting within a newsXpress business. We explain the target customer and discuss how to reach them.

We email our members 2 or 3 time a week. We include in these emails offers and other collateral provided by suppliers.

We post a products promotional envelope with flyers from preferred suppliers to our members at least every second month.

We host at least 2 member meetings via Zoom each month and offer supplier access to introduce products and engage in a Q&A.

We produce a supplier specific Zoom session, live a virtual trade show for any supplier introducing new products, a showroom walkthrough or more. These can be with our head office team only or with members invited for Q&A.

All Zoom sessions are recorded and links to the videos shared with members.

These is no additional cost for any of these activities.

Published by

mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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