The First Three Metres: Your Shop’s Power Zone
The first three metres of your shop, from the front windows and door, are your headline. If you’re serious about transforming your newsagency and making a lasting impression, this is the space to focus on. A dramatic, complete overhaul is essential.
It’s these initial few steps that will shape customers’ perceptions of your shop. This is your chance to defy expectations and disrupt the norm. Don’t give them what they anticipate.
Every element, from products to fixtures, is up for reinvention. If your counter falls within this zone, it too needs a dramatic makeover.
To truly start fresh, close your shop for a day and strip the first three metres bare. Imagine a blank canvas. Set a strict rule: nothing that was there before can go back. It won’t be easy, but resist the urge to revert to the old layout.
The ultimate goal? To surprise your customers. To have them point out products they’ve always bought but only now truly notice, thanks to your bold new approach.
Four Principles for Maximising Your Shop’s Power Zone:
- Declutter and Create a Visual Feast: Keep the entrance clear and visually appealing. Ditch traditional fixtures in favour of clean lines, captivating displays, and well-maintained equipment.
- Sensory Experience: Engage multiple senses. Play upbeat, familiar tunes. Showcase beautifully scented products to create a distinctive aroma.
- Storytelling Through Displays: Don’t just display products; tell a story. Create themed displays that showcase how products can be used or benefit customers. Less is more – focus on quality over quantity.
- Interactive Elements: Encourage customer engagement. Display products in a way that invites touching and smelling. Break free from traditional boxed displays.
The first three metres of your shop are prime retail real estate. Take control. Set the tone. Make a statement. And keep evolving. Prove that your business is dynamic and always transforming.
newsXpress is here to help local small business newsagents run more valuable and enjoyable retail businesses, to navigate change and embrace opportunities beyond tradition. newsXpress is all about sharing these opportunities and leaving you to decide what’s best for you and your newsagency business.
