Category: newsXpress difference

newsXpress members love our Coca Cola deal

newsXpress and Coca Cola officially launched a wonderful deal for newsXpress members at our national conference in Melbourne in March. newsXpress members have embraced the opportunity and brought Coke products in0store thanks to the generous support from Coca Cola. The result is incremental business for newsXpress members and incremental business for Coca Cola.

The newsXpress merchandise team looks for commercial opportunities which make sense and which are true to our commitment to widely recognised brands. The Coca Cola offer and relationship meets these requirements.

We appreciate the support from newsXpress members and the wonderful feedback we have been receiving on sales.

newsXpress member meetings to help drive business

newsXpress is hosting a round of member meetings early in July to showcase selected supplier products, share business growth insights and to provide newsXpress members an opportunity to network with other enwsXpress members.

The dates and details for the member meetings were provided to newsXpress members in private communication weeks ago.

newsXpress member meetings are wonderful opportunities. Participation for members is completely free. Occasionally we bring in other newsagents by invitation.

Here are the details:

  • Sydney – Tuesday 3rd July , 9.00am – 4.00pm  – Bonnie Doon Golf Club,Banks Ave, Pagewood, NSW
  • Melbourne – Thursday 5th July , 9.00am – 4.00pm Kooyong Tennis Club, 489 Glenferrie Road, Kooyong, VIC
  • Brisbane – Tuesday 10th July, 9.00am – 4.00pm – Brisbane Technology Park,1 Clunies Ross Court (off Miles Platting Road), Eight Mile Plains, QLD
  • Perth–Thursday 12th July 9.00am – 4.00pm – The Old Brewery,  173 Mounts Bay Road, Perth Western Australia.

Newsagents who are not members of newsXpress could contact newsXpress if they wished to participate and see how awe go about equipping and motivating newsXpress members for business growth and business enjoyment.

newsXpress helps newsagents drive sales with In Store offers newsletter

On Wednesday last week newsXpress published it’s June In Store offers newsletter to newsXpress members in time for distribution with accounts before the start of June.

Our June newsletter features, among other topics, the latest issue of Better Homes and Gardens magazine, some excellent ink deals plus a promotion of the Queen Elizabeth jubilee special publication from The Australian Women’s Weekly.

A feature of the newsletter is that newsXpress members can easily customise it with details of their store … making it look like a newsletter from their business.

The newsletter contents connect with items which are promoted on our exclusive in-store newsXpress Radio network, making for a more valuable promotion of these and other items.

newsXpress members who engage with the In Store offers newsletter tell us of the success they are having using it as a promotions platform. We’re glad to offer the service at no cost to all newsXpress members.

 

newsXpress magazine management training session this Monday in Caboolture

newsXpress is hosting another magazine management training session for employees of newsXpress businesses who are responsible for managing magazines. This session will be held from 6pm at newsXpress Caboolture. Participation is free. It will offer best practice training on magazines as well as professional training on visual merchandising.

newsXpress has been running these training sessions for staff of newsXpress member businesses for several months. The result is greater knowledge about the category and how to leverage this knowledge to drive sales for newsXpress members and our partner magazine publishers.

The exclusive training is a commercially valuable point of difference for newsXpress. We are the only newsagency marketing / management group to deliver such training too those directly involved in managing magazines in newsXpress businesses.

In addition to providing newsXpress members with access to great deals from suppliers and excellent traffic-generating marketing, we provide suite of training opportunities to help newsXpress members to grow sales and cut operating costs in their businesses.

This is the newsXpress difference. You can bank on it.

newsXpress retail study trip to New York

A group of newsXpress members participating in the Hallmark Gold Crown Summit in Las Vegas will fly to New York for a few days looking at retail. Taking in tours of large and small format retail situations, the New York trip will broaden perspectives and open opportunities for participating newsXpress members to look at some of the latest retail developments.  The group will look at a broad range of retail stores covering several product categories.

Magazine training for Mackay region newsXpress members

newsXpress delivered a free half-day training session for Mackay region newsXpress members at newsXpress Sarina on the weekend. The session was another of a series being run by newsXpress to train employees of newsXpress businesses in best practice when it comes to magazines. We reinforce the newsXpress exclusive magazine management principles which we know drive sales.

newsXpress phonecard the GOOD VALUE phonecard

The newsXpress phone card is a perfect card to help people cut interstate and international call costs. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.

This is a what you see is what you get phonecard. There are no hidden fees or charges.  It offers excellent value and wonderful customer service.

Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.

Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.

The newsXpress phonecard is a product of which we are most proud.

Joining the Franchise Council of Australia

newsXpress has joined the Franchise Council of Australia, the peak body of franchise organisations in the country. Through this membership, newsXpress and its members will be able to tap into a vast knowledge base. newsXpress will also get to network with successful franchisors and discuss opportunities and learn from the experiences of others.

Joining the FCA is part of a series of measures taken by newsXpress as it structures itself for the next phase of our business development. 2012 has already been a busy year in this regard with a new operational structure, new employees, new member services, new members and new supplier deals.

The growth being achieved by the newsagency marketing and management group is delivering excellent commercial rewards as assessed by newsXpress members and newsXpress suppliers.

newsXpress is already actively participating with the Franchise Council of Australia on a number of fronts on behalf of our member community.

One Direction posters a hit at Grovedale

newsXpress Grovedale has been promoting the One Direction posters from newsXpress preferred supplier Impact as part of their pitch of 1D products in-store.

Leveraging interest generated from 1D titles from magazine publishers Pacific and ACP, the posters are a nice margin and sales bonus.

The group is set to be high-profile for some time.

The One Direction poster unit is terrific in that it takes up a small floorspace footprint.

 

newsXpress promotes One Direction products to fan base

Last night, newsXpress promoted our retail network as the go-to place for the new Girlfriend One Direction one shot which comes out Monday and the 2013 One Direction calendar which we provided stores with pre-order forms for last week. Our tweet was sent to 38,591 One Direction fans. Then, it was re-tweeted and tagged as a favourite by many … getting the newsXpress name and message spread far and wide.

We are the only newsagency marketing group engaging with this valuable, passionate and super friendly group of shoppers. We are proud of our innovation.

Successful buying trip to Hong Kong trade fair

newsXpress members are set to access some excellent products over the next few months thanks to a successful buying mission to the gift fair just completed in Hong Kong.

With some exclusive items and a range of other items, newsXpress members are set to benefit from getting closer to the source of some unique quality products which will sit nicely alongside the current range of quality products available from newsXpress preferred suppliers.

newsXpress will announce details of the small selection of products closer to the time of release for commercial reasons.

newsXpress EXCLUSIVE newsletter drives value of members and suppliers

The latest professional In Store Offers newsletter produced by the newsXpress marketing team for newsXpress members was released six days ago, in time for use with mailing and emailing of statements and other end of month activities.  This newsletter features a range of products offers and provides a glimpse into the launch issue of Grand Designs Australia.

This month’s newsletter continues a recent trend of reminding readers of the importance of shopping locally. newsXpress is proud to support the shop local message … our stores are locally owned after-all.

This newsletter is a wonderful marketing platform for newsXpress members, driving raffia and sales – based on member feedback.

While the newsletter is designed centrally, it is sent in a form which enables local customisation with locate store address and contact details. This gives it a local feel.

Receipt advertising for Pacific Magazines promotion

newsXpress over a week ago provided members with this art for an on-receipt coupon to help promote the Win a Barina Spark! magazine promotion from newsXpress Strategic Partner Pacific Magazines. This sales-driving coupon was developed with Tower Systems can be served in newsXpress locations using smart newsagency software.

newsXpress members are loving the high-profile Win a Barina Spark! promotion and enjoying excellent sales growth of Pacific Magazines titles and other products in-store as a result.

newsXpress EXCLUSIVE magazine training drives sales

newsXpress has run four in-store training opportunities for employees of newsXpress newsagency businesses over the last month. These EXCLUSIVE to newsXpress training experiences have attracted excellent numbers of team members to learn about best practice management management methods from newsXpress experts.

Discussing layout, beacon branding, co-location and other strategies, these in-store training sessions deliver training to people working at the coal face, training which is unique to newsXpress and offers practical value to the newsXpress businesses represented.

We are proud to lead in this field, to help enwsXpress members leverage their point of difference in the magazine space and thereby drive excellent traffic results for the business.

This training will be one reason newsXpress stores continue to outperform other newsagencies in magazine title sales.

The photo is from magazine training last week at newsXpress Sandgate in Queensland. In addition to a partial relay and refreshing key categories, we covered a range of newsXpress principles which are now being rolled out in newsXpress locations which participated in the training.

My Family stickers continue to drive traffic and incremental sales

newsXpress members are finding innovative ways of promoting the My Family sticker range in-store from the magnetic counter displays to small spinners with top selling stickers to the traditional pull up banner in high-profile areas.

Changing the merchandising approach and engagement points can drive a terrific sales kick even in newsXpress stores which have carried the My Family stickers for more than a year, in some cases generating hundreds of dollars of additional revenue in a month.

The photo shows the counter-based innovation from the team at newsXpress Bairnsdale.  They are pitching the relatively new magnet range along with a small spinner of popular car window stickers plus an order form and the My Family stickers promotional counter mat. All these items combine to provide an impactful promotion at the sales counter and thereby drive impulse purchases of the stickers.

Sometimes we lose focus on products which, with a little creative attention, can drive basket depth and through this deliver a more valuable return on investment. This is why smart newsXpress members are achieving with the wonderful My Family stickers range. It is also where newsXpress can help with insights and reminder like this blog post.

newsXpress is unique in the product insights, market intelligence and other help it provides to members with which they can drive sales and thereby achieve a more valuable financial result for the business. We have partners like our friends at The Sticker Family to work with us on pursuing these goals.

Wild Republic enjoying success at newsXpress Bairnsdale and across the network

newsXpress Bairnsdale is promoting a broader range of the Wild Republic which was offered to newsXpress members at our national conference last month. This range is fun and engaging, connecting with a valuable shopper demographic and driving excellent impulse business. newsXpress stores, like Bairnsdale, which embraced the Wild Republic opportunity are reporting excellent results.

In addition to the fun of the Wild republic range is their commitment to education. Wild Republic educates children about the beauty and wonders of nature in entertaining and creative ways. Their products have been praised around the world. here in Australia they are supported by the Australia Zoo.

The quality and educational and social value of the Wild Republic range is unquestionable. This is why newsXpress is proud to be offering it in newsXpress stores and is thrilled to be enjoying excellent slew as a result.

The commercial and social success of Wild Republic is another example of the newsXpress difference. Sure we could source a cheap China knock-off. But it would not come with the added value and it is this added value which drives value for the business in the long term.

Brands are important in the newsagency channel, now more than ever. Those who do not get this will realise their mistake eventually. newsXpress has a plan and this is reflected in our preferred supplier product portfolio.

Brands beat cheap China product any day

Just ask some of the shareholders in major retailers what they think about the strategy of selling cheap China product. Many business leaders who thought price was a valuable business differential have found, in their sales and share price, that price leadership has a limited life value.

newsXpress focuses on known brands, brands people love and respect, brands shoppers seek out. There is excellent evidence that shoppers will pay more for a brand they know and trust. There is also excellent evidence that brands deliver repeat business.

newsXpress understands that it is the margin dollars you bank over time which matters most, far more than extra margin you may make off a couple of products which do not drive repeat business.

This is part of the newsXpress difference … well researched and considered business strategy which delivers good business today and repeat business tomorrow.

We believe in brands and that brands do matter to consumers. This is one reason for success benign enjoyed by newsXpress members in terns of traffic growth as well as sales growth.

April In-Store Offers newsletter helps in newsagency marketing

A week before the end of March newsXpress provided members with the April In Store Offers newsletter.  This is packed with news designed to help newsXpress members drive sales. A feature is that the newsletter can be personalised by members to present a newsletter from their specific business.  This means local newsXpress members show their local communities a newsletter with only their local store listed.

newsXpress provides the newsletter to members at no cost. Many use it in mail and email campaigns while others make sure that every shopper to the business receives a copy.

The newsletter is just one part of a comprehensive marketing strategy developed y newsXpress for newsXpress members … it’s another reason newsXpress stores are performing so well in this marketplace and why our members are targeted by others.

Placemats an excellent addition to newsXpress range

These educational placemats are an excellent addition to the range of educational themed products available from newsXpress stores.

Promoted as part of events at our National Conference in Melbourne last month, the placemats that were ordered are now arriving in-store and generating excellent results.

Parents, grandparents and friends love having such a valuable and enjoyable gift to give … a great way to educate kids.

newsXpress takes care to partner with suppliers who can provide quality products which our members will be proud to offer and their customers equally proud to give.

Great product deals and strategies and tactics for turning these into cash is the newsXpress difference.

Promoting technology products in Orange

newsXpress Orange is promoting technology products in-store with this display located next to ink and right near the sales counter.

Thanks to our preferred supplier jenlist, newsXpress members have access to a steady stream of handset and other deals with which to promote account acquisition for Optus – as shown in the photo.

newsXpress stores receive excellent support from Optus through Jenlist and this is helping drive excellent sales as a result.