Category: newsXpress difference

Diversity in newsagency marketing group membership helps all newsXpress members

nxmembershipbaseThe survey of newsXpress newsagency marketing group members late in 2012 provided an excellent insight into the types of businesses operated under the newsXpress shingle. The results show a diverse group of members covering a good geographic spread and a nice range of retail situations.

There is strength in diversity with members being able to learn from each other and with the group being able to attract an excellent range of suppliers.  The breadth of coverage demonstrates to prospective newsXpress members that size does not matter, what is important is the people joining and that they are committed to growing their business and representing the newsXpress brand professionally in their area.

While there are many common offers, threads and products weaving the newsXpress network together, there is also diversity from which many opportunities in the future will flow.

the up-to-date understanding of the types of businesses in the newsXpress community was a small part of the data harvested through the survey.

Newsagents embrace newsXpress cluster meetings

Newsagency marketing group newsXpress has filled all available places for the regional cluster meetings to be held in the next couple of weeks. This is an excellent response from newsXpress members seeking to network with other newsXpress members and to engage in business development discussion.

The cluster meetings are being held  on the Sunshine Coast (Nambour), Townsville and Newcastle over the last week of January and the first week of February.

These are not buying meetings, they are about business development … a unique and competitive positioning from newsXpress as it helps members grow more valuable businesses in 2013.

The sessions are not a traditional member meeting, they will be more free-flowing, less formal.

Participation for newsXpress members is free.

Why newsXpress is working with Coke and the value this brings to newsXpress members

cokenewsXpress is the only newsagency marketing group to have a formal relationship with Coca Cola, the largest and most successful beverage company in Australia and the world.

newsXpress has developed the relationship over the last year and a half and in 2013 is driving even more value for newsXpress shoppers, newsXpress members, Coke and some of our partners.

We have recently had an opportunity to learn more about Coke, its positioning, its values and how this connects with us at a landmark international conference. This reinforced the important of the decision to focus on the relationship with Coke.

When you are working with the best consumer brand anything else is not what it could be.

Here are some key points about the value of the Coke brand and its connection with today’s consumer:

  • Coke is a brand that inspires optimism and happiness and hope.
  • Coke’s mission is about refreshing the world. It does this using a message of happiness and optimism.
  • Millenial consumers very concerned about the environemnt. Coke connects with them. On … water stewardship … recycling … climate protection.
  • Coke engages consumers with stories with strong and emotional content. The stories share value and create connections. This creates brand love and shared value.
  • Stories are the new currency for Coke in bulding their brand.
  • Coke invites all businesses to join in this journey on happiness and shared values.
  • The biggest shift in retail being driven by techology / mobility.

newsXpress is delivering strategic and valuable partnerships to newsXpress members, partnerships which bring their own shopper traffic and help drive greater engagement from existing shoppers.

help@newsxpress.com.au

The enhanced newsXpress member help service is helping more newsXpress members get quality answers sooner. By emailing help@newsXpress.com.au members are connected with a well-resourced panel which can either immediately answer queries or find answers.

newsXpress members are using the service for traditional newsXpress member queries through to questions of a more general newsagency management nature.

In establishing the centralised service, newsXpress is making use of the expanded head office services and freeing up on the road resources for in-store use.

newsXpress 2013 conference bookings filling

newsXpress members from across Australia are booking to attend and participate in our 2013 conference. With travel subsidised by newsXpress, we are making it easier for members to share in this important event.

The agenda is developing as practical and insightful with excellent business growth opportunities to flow. Equally important is the networking opportunities plus the exclusive buying opportunities at the conference and the newsXpress exclusive buying tour of the Toy Fair the day prior to the conference.

newsXpress 2013 National Conference. Tuesday March 5th, 2013. Melbourne Cricket Ground.  9.00am -5.00pm.

2013 Conference Cocktail Evening.  Rivers Edge.  7.30 pm – midnight.

Both events are fully funded by newsXpress.

newsXpress publishers post Christmas sale advice video

vidLast week, newsXpress published a brief training and motivation video for newsXpress members discussing post Christmas sale opportunities. This video, the second this month from newsXpress, is a resource for members and their employees … something to be usedto help all team members get the most of Christmas and post-Christmas opportunities.

Using video training is another newsXpress leadership initiative – helping newsXpress members and their teams to be better informed and equipped to make the most of the season.

Member feedback has been terrific.

newsXpress members enjoyed the Mayan calendar opportunity

On our newsXpress private Facebook page we shared an opportunity for some fun yesterday. Members who engaged report a terrific sales result and plenty of fun to boot.

Through this promotion, newsXpress demonstrated a wicked sense of humour and an attention to commercial opportunities around world events (or non events).

It’s another newsXpress (fun) difference.

newsXpress announces national conference details

newsXpress has announced details of its 2013 national conference. To be held at the iconic Melbourne Cricket Ground in the Members Lounge, the conference presents an excellent opportunity to get inside the inner sanctum of one of the world’s most famous sporting venues.

The content will be newsXpress exclusive and specific and exciting. The full day will be capped with a cocktail party where we can all relax and let our hair down and celebrate good business.

newsXpress launches fun Christmas wrap-up video

Newsagency marketing group newsXpress continues to innovate with the release yesterday of a video for members wrapping up Christmas opportunities and sharing insights members can use in the run up to Christmas Day.

This video is another example of excellent communication between newsXpress and members. It’s a wonderful point of difference for our newsagency marketing group.

While people can say they offer better services, newsXpress lets its actions – such as this video – speak for themselves.

Best practice Jingle and Belle display

Check out the best practice approach to using the Jingle and Belle display unit from Hallmark at newsXpress Knox. Click on the image to see the detail.

In addition to the story books, this display is promoting a range of Hallmark Christmas products, making the display more valuable on the shop floor for the highly-prized Christmas shopper who walks the shop as if on a treasure hunt.

This stand is working well at newsXpress Knox, driving excellent results and presenting a strong brand message in-store.

Click on the image.

newsXpress radio promotes royal pregnancy specials

newsXpress was the only newsagency marketing group promoting the special issues of New Idea and Woman’s Day magazines to come out this Friday.  Our exclusive in-store live radio network was broadcasting the news yesterday very soon after the publishers made the announcement.

Another newsXpress difference.

Welcome newsXpress Raine Square

newsXpress Raine Square is the latest newsXpress location in the heart of Perth in the prestigious Raine Square shopping centre.

This shop is a testament to professional retailing by Jim and the team and a retail presence that does newsXpress proud.

Beyond representing the newsXpress brand so professionally, this store also respects other important brands such as Lottwerywest and Hallmark, key in-store partners for the new business.

If you are in Perth, this is a must-visit business.

One Direction lands in Deception Bay

Check out the terrific display created by the team at newsXpress Deception Bay in Queensland promoting a range of One Direction products.

This display will be loved by shoppers of all ages – fans will purchase products and relatives and friends of fans will purchase gifts from the display.

newsXpress members across Australia continue to enjoy terrific success with One Direction. newsXpress was the first newsagency marketing group to guide members to 1D related product.

Well done newsXpress Deception Bay!

Christmas trees light up Christmas card display

newsXpress Orange is using lit Christmas trees from one of our newsXpress preferred suppliers well as a cross promotion with Hallmark Christmas cards.

The trees work well as a visual merchandising aid as well as a a basket extension for Christmas card shoppers.

newsXpress preferred suppliers are packed with bonus product opportunities like these trees.

Great Christmas presentation at newsXpress West Wyalong

The team at newsXpress West Wyalong has put up a terrific range of Christmas products for West Wyalong shoppers. Catering to a broad range of needs and delivering excellent margin, the Christmas 2012 range positions the business well for driving deeper baskets and building good word of mouth for the business as the go to place in West Wyalong for Christmas.

Cheeki bottle school fundraiser

newsXpress is proud to be engaged with the Cheeki Bottles School Fundraising Opportunity.

This is a comprehensive local school and community program run with a local school through a newsXpress location and in partnership with our fiends at Cheeki.

newsXpress members are sold the safe and respected Cheeki bottle range at the wholesale price, then on sell the range with a healthy mark up to the school. The school will on sell to their school community at the RRP.

The benefits for retailers to implement newsXpress / Cheeki our fundraiser are:

  • Help their local school with making additional funds for the school.
  • Providing an environmentally and healthy products to school students. Most Schools are banding plastic bottles in their schools.
  • Generate more foot traffic for their store, for possible future sales.

newsXpress engages with suppliers in a broad range of way to drive the local community connection and, through this, attract more shoppers to the store.

newsXpress members talk newsagency management in Perth

Newsagency marketing and newsagency management were on the agenda when Western Australian members of newsXpress got together late last week in Perth.

Over the course of four hours the group and some newsXpress management shared ideas, insights and opportunities in pursuit of more successful businesses.

It is at round-table free-flowing discussions like these where terrific business ideas emerge – ideas for local businesses and ideas that newsXpress can take more widely than just in Western Australia.

newsXpress has a unique offer for newsagents as demonstrated through the latest member meetings. Facilitating proactive discussion between newsagents unlocks genuine business growth opportunities, often without the need to invest further capital in the business.

Excellent newsXpress member meeting in Melbourne

newsXpress members who participated in the member meeting in Melbourne last week are providing excellent feedback on the experience.

Hosted at the Kooyong tennis centre, right next to centre court, the event was an excellent mix of product and business management discussion. Several suppliers had special offers available and one of our FMCG suppliers, exclusive to newsXpress, shared valuable shopper basket insights based on a professional analysis of basket data from close to 30 newsXpress outlets.

newsXpress provides access to excellent supplier deals and backs these with commercially valuable insights that help stores convert supplier deals into cash in the bank sooner.

A feature of the meeting was a two-hour open forum  in which everyone participated, sharing ideas from their own businesses. The free-flowing discussion covered products, newspaper distribution, future changes in retail, shop leases, business planning, staffing and plenty of other topics. It was an excellent and open networking session. newsXpress members not at the meeting have been able to see comments from participants at our private communications page.

This member meeting in Melbourne showed off the value of being part of newsXpress on a range of levels. We are grateful to newsXpress members and suppliers who took time out of their businesses to participate.

newsXpress EXCLUSIVE: Patch the talking dog

newsXpress Knox City is embracing the opportunity with Patch, one of the EXCLUSIVE Christmas lines for members of our group.

Promoted on the lease line facing into the shopping mall, the Patch display is setup with the how to video in play.

The display is next to a One Direction display, to leverage more traffic.

The plush items on top are there to draw more attention – they are selling like hot cakes.

It is fascinating watching shoppers walking past in the mall, notice the display and come over. It’s the combination that works well, especially the bolder and brighter items. Once at the display they get to see the detail and hear fun of Patch.  As the only shop in Knox City with Patch this is an excellent opportunity for grabbing sales and building word of mouth.

Beanie Christmas

newsXpress members are enjoying excellent sales already from the Beanie Christmas floor display unit.

This small footprint stand fits nicely almost anywhere in-store. This makes it work especially as a traffic interrupter … perfect for driving impulse purchases.

Getting out early with collectible products like these Beanie Kids is important as loyal shoppers will appreciate the opportunity to get in early.

Thanks to our relationship with Skansen newsXpress members have stock and are well trained on the collector behaviour – enabling us to make more from the beanie opportunity.