Category: newsXpress difference

Exclusive Hallmark AFL promotion ignites newsXpress stores!!

nxkxnewsXpress newsagency marketing group members are loving the exclusive Hallmark AFL card promotion. This latest display is from newsXpress Hallmark where one in-store Collingwood fan has set their beloved team up to be ahead of arch rival Carlton on the scoreboard. This positioning of Collingwood against Carlton is contrary to newsXpress corporate policy and not supported by the group. newsXpress will be dealing with the recalcitrant employee promoting the dasatardly Collingwood.

We’re having fun with this exclusive AFL greeting card promotion from our friends at Hallmark.

newsXpress preferred supplier sticks to newsXpress exclusive offer

A newsagent who had recently left newsXpress called our National Account Manager at Big Balloon to place a Beanie Boo order. Big Balloon advised the store that they could no longer honour the newsXpress exclusive discounted pricing offer now that they have left newsXpress. It was also mentioned to this store that they will need to open a new account and go on pro forma for 3 orders.

We are told the newsagent was disappointed, claiming they were lead to believe that the group they had joined could get the same offer.  This is not the case.

Big Balloon has no other national relationship with any other group outside of newsXpress.

Big Balloon made it clear to this store that the newsXpress relationship is paramount and that the offer integrity will remain for newsXpress members only . We share this to highlight to members that by acting as a group this is the type of support we can get, it also highlights that Big Balloon are towing the line and acknowledging the relationship forged with newsXpress.

Newsagency marketing group newsXpress offers more regional member meetings

Newsagency marketing group newsXpress continues to reach out to members with local area cluster meetings, offering members opportunities to connect with each other and newsXpress team members.

These business building sessions are unique to newsXpress and loved by members. The focus of each meeting is about business growth.

Here are the details of the next round of cluster meetings for newsXpress members:

  1. Regional Victoria, Monday 22nd July, Bridges on Argyle, 84/90 Argyle St, Traralgon, Vic / 12.00pm-3.00pm / Light Lunch provided.
  2. Melbourne Metro , Tuesday 23rd July, Hinkler Books Showroom, 45/55 Fairchild St, Heatherton, Vic / 10.00am -2.00pm / Lunch and showroom viewing included.
  3. Sydney Metro, Wednesday 24th July, Boonie Doon Golf Club, Banks Ave, Pagewood / 10.00am-1.00pm / Morning Tea provided.
  4. Brisbane Metro, Monday 29th July, TBA / 10.00am – 1.00pm / Morning Tea provided.
  5. Newcastle, Wednesday 31st July, Travelodge Newcastle Crn king & Steel Streets / 9.00am – 12.pm / Morning Tea provided.
  6. Perth, Monday 12th August, Country Comfort Inn, 249 – 263 Great Eastern Highway, Belmont / 11.00am – 2.00pm / Light Lunch provided.
  7. Victoria / South Australia Friday 16th August- TBA / 10.00am – 1.00pm /Light Lunch provided.

newsXpress helps newsagents connect with TV campaign

robofishnewsXpress has helped members make the most of the Robo Fish TV commercials currently airing by providing heads up advice last week – so newsXpress members could refresh displays and ensure they were in prime position to connect with the high profile TV campaign.

Sharing insights like this help newsXpress members move stock faster and this helps them make better use of excellent supplier deals negotiated by the group.

Through private and confidential information, newsXpress members are guided to making moves like this in-store that are financially rewarding.

newsXpress members appreciated for supporting Red Nose Day

image005newsXpress members across Australia supported the fun raising efforts of Red Nose Day through June, culminating in the day last week. As the only newsagency marketing group supporting the event, newsXpress members engaged in a range of ways including promoting red Nose fundraising products on the counter. This sales counter promotion also raised awareness of the important work undertakes with funds raised from Red Nose Day products and events.

Here at newsXpress we are proud of the engagement of our members on this event. Thank you.

InStore News from newsXpress encourages smiling

nxinstoreoffThe latest InStore new newsletter published by newsXpress for members in a way that can be personalised at the store level is all about smiling.

Offering encouragement for all of us – in store and customers – to smile, the newsletter also connects with products we sell in newsXpress that help us smile more. It’s an uplifting newsletter with a subtle sales pitch – demonstrating a professional approach by newsXpress helping its members connect with shoppers in a unique way.

Feedback from newsXpress members has been terrific for the range of newsletters this year – they are loving our different approach to connecting with shoppers. We’re thrilled with the feedback.

Newsagency marketing group newsXpress announces two more opt-in exclusive deals

Newsagency marketing group newsXpress last week announced two more lucrative exclusive opt-in deals for members, presenting more opportunities around high-margin product that will certainly appeal to the average newsagency shopper.

Each opt-in offer is 100% optional for newsXpress members. This provides excellent flexibility and allows local businesses to make decisions that are appropriate to their circumstances.

Both product offers from last week have members talking as they are present excellent opportunities not well covered in newsagencies and gift shops. That they are exclusive is a terrific bonus for newsXpress members.

This is what newsagency marketing groups do – deliver exclusive high margin opportunities to members without a mandatory supply requirement.

Newsagency marketing group launches retailer innovation awards

Newsagency marketing group last week announced details of its 2013 retailer innovation awards.  To be announced at the second national conference for the group in 2013, the awards will recognise success and excellence in retail.

In addition to a series of category based awards, the major award, newsXpress 2013 Retail Store of the year, will win a trip to attend the National Retail Federation Conference in New York in january 2014.  This is the must-attend conference for retailers in the US, attracting 25,000+ attendees each year and featuring a roster of excellent speakers.

The awards are another differentiation for newsXpress as it continues to guide and encourage members to build stronger and more valuable businesses under the newsXpress banner.

Newsagency marketing group newsXpress helps newsagents with winter product offers and ideas

Well in advance of the winter chills hitting many parts of Australia, newsXpress pitched a range of product ideas and marketing initiatives to newsXpress members to help prepare them for marketing opportunities in driving business performance.

As a fully engaged newsagency marketing group, newsXpress regularly promotes access to products, deals and marketing initiatives that combine to deliver competitive and business-defining value opportunities for newsXpress members.

This is a newsXpress difference, demonstrating further value for exclusive for the newsXpress newsagency marketing group membership.

Promoting Top Model to a younger demographic

nxtopmodelnewsXpress members are enjoying terrific success promoting the Top Model range of products in-store.

The feedback is that the shoppers for these items are also purchasing other items including magazines … making them efficient in terms of basket depth and margin dollars banked.

Finding items like Top Model at competitive newsXpress member pricing is just part of the strategy. Insights that help turn the investment into cash is the key. This is where newsXpress members make money from insights and advice, it’s where newsXpress excels and what attracts newsagents to join our group.

newsXpress members preparing for zombie fun

nxzombieTwo weeks ago, newsXpress members were presented an excellent range of zombi themed products. Our buying team had seen many of these at the Gift Fair in Hong Kong last month.

We knew these zombi themed products would be winner products because of the success of TV shows like The Walking Dead and the mega hit movies like WorldWar Z.

Thanks to relationships with our preferred suppliers, newsXpress taps into popular products that extend the reach of what is and sold in today’s modern newsagency. In pitching the products, which are optional for newsXpress members, we provide context to help members understand the opportunity.

The opportunity for the zombie products is for a themed range as well as adding them to the mix for key upcoming seasons.

This is the newsXpress difference, one pitched to members two weeks ago in our promotional communication.

Newsagency marketing group newsXpress promotes EOFY diaries

nxeofyNewsagency marketing group newsXpress is helping its member newsagents to promote end of financial year diaries with fresh collateral.

The marketing materials have been provided to newsXpress members for use in-store and externally. They can be adjusted for a range of uses – to drive sales of the diaries.

End of financial year diaries continue to be an excellent opportunity for newsXpress members. thanks to the advice of our merchandise team we are able to help make the most of the once a year opportunity.

This is a terrific newsXpress difference.

Very special AFL promotion for newsXpress members

newsXpress members will shortly have access to a very special and exclusive promotion around AFL products. Developed by the group with one of our partners, this promotion will be another way we are setting our newsagency marketing group apart from other groups – engaging with mega brands and giving our newsagency members opportunities for making the most from these brands.

The point of difference is valuable not only for newsXpress members but also for our partners who bring to us brands such as the AFL.

While anyone can negotiate a supplier deal, it takes planning, skill and energy to ensure the best possible return from a supplier deal – turning it into cash in the register for participating newsXpress members.  This is what newsXpress does.

Newsagency marketing group members benefit from Europcar car rental discount

For ages newsXpress members have had access to special, discounted, rates through Europcar. We were reminded of the value of this recently hearing of money saved by a member renting a car and using our special rates.  We heard from another newsXpress community member who received an upgrade to a luxury car on a cheap car rental price.

These are just some of the benefits of the Europcar relationship negotiated by newsXpress on behalf of its members, just another way we bring more value for newsXpress membership.

All newsXpress members and their employees have access to these fabulous benefits – for no extra cost.

Newsagency marketing group helps newsagents promote Christmas in July

xjulynewsXpress has provided members of its newsagency marketing group with collateral promoting Christmas in July.

this exclusive to newsXpress marketing collateral has been provided as part of our regular marketing support for members – demonstrating support for non-traditional seasonal opportunities for newsXpress members. Also, provided at no additional cost.

Newsagents are wary of promises made and not delivered. newsXpress members, through additional collateral, marketing opportunities and business management support have regular access to more than the group has promised.

Each week, in a structured and professional member communication, we share opportunities and assistance with members for their decision on engagement. This Christmas in July material is another example – engagement is optional and has no cost.

newsXpress is a strong vibrate marketing group assisting newsagents to grow better businesses.

Sydney newsXpress members meet for networking discussion

newsXpress members in the Sydney metro area met yesterday for a newsXpress cluster meeting. This was a business discussion / business building meeting, a terrific opportunity for newsXpress members to network, share business ideas and discuss newsXpress plans for NSW.

This was our fourth cluster meeting this year.

Cluster meetings are free – an excellent opportunity for newsXpress members to connect and derive more value from being part of the group.

We appreciate newsXpress member commitment for engaging in the cluster meetings and being part of the dynamic and exciting discussion.

Launching newsXpress employer assist

newsXpress have launched newsXpress employer assist, a HR service exclusively for newsXpress members.

Provided to newsXpress members at no extra cost, the service will include access to a 1300 hotline for answering your HR or IR issues, regular news in this newsletter on HR issues and a discounted rate for services such as contracts of employment, terminations and Fair Work Australia representation.

We have been working for some time to source an offer for members in the HR area and are pleased to have found an organisation positioned to professionally serve your needs nationally.

This is another excellent and valuable difference delivered from newsXpress to its members.

Launceston newsagent meeting latest networking opportunity from newsXpress

newsXpress hosted what we call a cluster meeting in Launceston on Tuesday last week.  This is a round table business discussion / business building meeting where newsagents can talk freely, suggest ideas to others, discuss challenges and network about business generally.

The Launceston, funded and facilitated by newsXpress, is another example of the difference we bring to the life of a newsXpress member, helping by providing time out of the business to work on the business with colleagues.

The result of cluster meetings is usually a to do list back at the shop – based on comments and advice from your peers.

newsXpress leads the newsagency channel in providing networking opportunities.

newsXpress welcomes four new members

newsXpress has signed five new members so far in April. These new members in Victoria, New South Wales and South Australia add value to the overall group and extend the reach of the newsXpress shingle.  We have more going through the process of completing their application ready for evaluation.

As more newsagents hear about our success we anticipate further growth in interest in our unique approach to helping newsagents drive traffic and GP.

We’re not publishing store names here as doing this in the past has led to the store being chased by others.

newsXpress members embracing candy-lanes

The promotion of the candy-lane opportunity promoted consistently by newsXpress for years is paying off for members now engaging after seeing a lane on show at our recent national conference.

Plenty of members have set up or are setting up candy lanes as a result of the practical demonstration at the conference.  Some who have already embraced the candy-lane opportunity are reporting excellent impulse purchase results.

Adding a $1, $2 or $5 item at or close to the point of sale is terrific. It’s even better when the margin is more than 50%. This is where newsXpress is leveraging excellent supplier deals with valuable retail insights to deliver to newsXpress members strategies that are growing GP and delivering better business bottom lines.

This is a newsXpress difference you can bank on.