Category: newsagency management

Newsagency marketing group helps newsagents achieve stellar jigsaw sales

brandingNewsagency marketing group newsXpress is helping its newsagency business members to drive excellent sales of Ravensberger jigsaws thanks to professionally printed A1 size double sided colour posters.

The Ravensberger branded poster is part of a professional marketing pack provided to newsXpress members for out of season marketing. The result is increased sales, faster stock turns, better return on inventory investment.

This is great news for newsXpress members.

The posters are just part of the newsXpress marketing assist.

 

Newsagency marketing group helps newsagents drive social media engagement

Newsagency marketing group newsXpress is helping members achieve excellent success with facebook and other social media engagement through organic and paid campaigns which connect with different demographics around different product opportunities.

Based on sound research by social media experts, the newsXpress approach is delivering excellent results for these independently owned small businesses – generating net new traffic and helping to encourage shoppers to travel to a newsXpress location with EXCLUSIVE or special interest products.

Newsagency marketing group newsXpress adds more EXCLUSIVE suppliers

Newsagency marketing group newsXpress has this week added more EXCLUSIVE suppliers to its community of suppliers who are working to help newsXpress members grow stronger and more valuable businesses.

We don’t list the suppliers here as we do not want to give our competitors guidance on what they should be doing for their members.

Our new suppliers will not be at trade shows newsagents usually visit, enabling us to attract new traffic for our member businesses from new and exciting areas.

Unfortunately, some competitors visit newsXpress stores to look for ideas. While we can’t stop it, we enjoy the game of watching them try and copy.

This is another example of the newsXpress difference.

Newsagency marketing group newsXpress helps Australians shop local

localShop local is something all small business owners hope for and many complain about. Newsagency marketing group newsXpress is helping its members encourage locals to shop local with its won shop local campaign which runs across all major card seasons in the business. Using our own exclusive art and connecting this as we have been for some time now, the message underscores much of what we do. Our members benefit as a result.

Newsagency marketing group newsXpress’ Facebook post drives shopper engagement

Screen Shot 2015-03-13 at 6.42.15 amNewsagency marketing group newsXpress last week as a Facebook post which attracted 46,736 views in two days and led to excellent store level engagement with an exclusive product opportunity which is only available in newsXpress stores.

This exclusive opportunity and the associated marketing show a value of newsXpress membership.

newsXpress conference videos help newsagents grow

newsXpress last week published the first videos of presentations from its National Conference in Melbourne. The videos provide members and their employees with access to content from the conference so that more in the business can explore the ideas and opportunities presented.

From the opening presentation through, the conference presented newsXpress members and prospects with insights and tips for strategic moves this year and beyond.

Here’s a still from the video that kicked things off for us:

Screen Shot 2015-03-07 at 8.30.48 am

Hallmark shares valuable insight with newsagents

hmk2Hallmark Sales Director David O’Brien shared valuable insights with a pack room at the newsXpress National Conference on Monday. departing from the usual card company presentation,

David shared results from terrific in-store innovation and trials and provided insights into opportunities around which newsXpress members can expect to leverage for further growth.

newsXpress Northgate in Brisbane shines

nxnorgnewsXpress Northgate is looking good decked out in newsXpress colours and reflecting significant changes in the business.

The transformation at newsXpress Northgate is terrific and reflective of excellent newsXpress members embracing opportunities as they redefine their business to serve the local community.

From inside to out rebranding takes time as the whole of the business in impacted and transformed as a result.

Good job newsXpress Northgate in Brisbane!

newsXpress Trentham sells 18,000 piece jigsaw

January is Jigsaw month, the newsXpress exclusive promotion, continues to drive wonderful sales success for newsXpress members.

The latest success story is from newsXpress Trentham in Victoria where yesterday they sold an 18,000 piece Ravensberger Jigsaw puzzle. This feat caps off an excellent few weeks of sales for the business – generating new traffic and more revenue.

The bonus is the newsXpress exclusive deal supporting January is Jigsaw month with newsxpress members achieving 25% off wholesale for orders supporting the campaign.

Well done newsXpress Trentham!

Newsagency marketing group newsXpress drives 2015 diary sales and traffic

newsXpress ran a successful Facebook campaign earlier this month driving more than 70,000 engagement with our brand by shoppers interested in diaries.

This EXCLUSIVE marketing drives valuable revenue generating traffic for newsXpress members.

Connecting the newsXpress brand with highly sought after items helps newsXpress members enjoy greater awareness and through this drive better sales.

Newsagency marketing group newsXpress participates exclusively in Hallmark 2015 launch in Atlanta

newsXpress was the only Australian retailer to participate in the invitation-only Hallmark Christmas 2015 preview at the Atlanta Gift Fair earlier this month. This participation is another example of an exclusive and deep relationship between Hallmark and newsXpress, a relationship which is mutually beneficial and through which newsXpress members are able to access and tap into opportunities that help business growth.

newsXpress members have been briefed on some of the insights from Atlanta already.

newsXpress helps newsagents promote Christmas deals

Screen Shot 2014-12-11 at 9.18.01 amThanks to smart fillable PDFs, newsXpress members are able promote Christmas products as part of a co-ordinated and professional Christmas campaign that connects social media marketing through to in-store activity … all with a consistent collateral message that drives shopper awareness. The image shows one item of a considerable digital collateral pack.

Newsagent retail tenancy survey helps newsXpress members

tsurvThe 2014 newsXpress retail tenancy survey better informs newsXpress and those working with the group in consideration of tenancy options.

The survey is an extension of the newsXpress retail tenancy advocacy, advice and assistance offered newsXpress members by the group. Using data, newsXpress is able to serve members with more considered and data-backed assistance.

This is another free service offered to newsXpress members to help them drive better business outcomes.

newsXpress members network and talk business in Brisbane

nxbneIt was terrific to see so many Brisbane area newsXpress newsagency marketing group members meet at a supplier location in Brisbane last week. We talked business ideas, new product opportunities, marketing ideas and plenty else.

newsXpress members sharing ideas like this is inspiring!

Newsagency marketing group launches pop-up shop advice

Newsagency marketing group newsXpress last week published advice to members on how to establish, market and run a pop-up shop to drive bonus revenue for the business.

This proprietary to newsXpress advice is another business planning and management resource for members.

The pop-up shop advice opens with positioning information prior to providing comprehensive and practical advice:

Pop-up retail is a new name for an old activity – taking advantage of a shop or space available for low rent for a limited period of time.

Pop-up retail has become popular in recent years with more storefronts being available due to a glut of available retail space.

A well-stocked and run pop-up retail shop can provide a good revenue boost to your business. It can also help you attract new shoppers and provide a place where you can move items that may be currently slow moving in your business.

The key is to approach a pop-up opportunity as short term. From the outset you need a timetable plan and you need to stick to it.

newsXpress members meeting in Melbourne

nxvicmtgnewsXpress members from Melbourne met at the Head Office of national Toy supplier Head Start where we shared in terrific insights into Head Start brands and had access to excellent deals that give newsXpress members bonus margin opportunities through the Christmas period. we were also treated to the Head Start TVCs and insights into how to compete with major retailers.

In addition to excellent product deals we benefited from some excellent networking.

Christmas hits Ballarat

10599366_10152896793253933_1489900311357620848_nnewsXpress Ballarat is making excellent use of the EXCLUSIVE newsXpress Christmas reindeer-themed collateral with placement in the mall to bring a fun festive theme to Christmas retailing.

The reindeer theme plays out in other newsXpress collateral for the season.

The placement by the team at newsXpress Ballarat is excellent – it makes the most of the collateral provided for the centre as well as for the newsXpress brand.

Well done Ballarat!