E-Commerce strategies help newsagents find new customers

The e-commerce services offered by newsXpress help retail newsagents and other retailers to grow their businesses by commenting their POS software to Shopify and other platforms right from the sales counter of the retail business.

Using our own technical services based in Melbourne, Victoria, newsXpress and its e-commerce services is able to help retailers to develop and run successful e-commerce websites and through this top find new shoppers who can benefit the business beyond the local shoppers walking past the door.

The e-commerce services offered by newsXpress are backed by excellent technical skills including web development, SEO management and SEM for finding those most important shoppers.

The services offered by newsXpress help small business retailers to make the most of the Shopify POS software integration opportunity.

The reality is that a website will take more time than you can imagine. It most likely will not obviously make money, many don’t. We say obviously because there are ways websites make money beyond direct sales.

We suggest you approach launching a website as a start-up business. Sure, it may sell some or all of what you sell in your shop. However, it is different, it is its own thing with different needs and different opportunities. Seeing it as a start-up can help. Also, seeing it as a start-up could take you on a fresh path.

You need to love your website. If you don’t it will not get the attention and support it needs from you. By lovewe mean love what it sells, how it does this and how it represents you.

This brings us to what you sell online. That can only be resolved by you. It needs to be something, or a category of things, that people are searching for because if they are not looking, finding shoppers is much harder, something you feel good about.

Starting is key. In our experience, where people land with a website a year on, 2 years on and more is different to where they start. They would not have got there if they had not started. That is key in our view – starting, gaining experience, maybe stumbling or falling before moving on.

Think carefully about what you would like to sell, research it. Take your time. Make the move once you know. Starting before you know what you want to do could be a mistake.

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I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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