Category: newsagency marketing

How newsXpress helps newsagents confront challenges and changes

newsXpress is a newsagency marketing group. We provide marketing assistance, management advice, supplier deals, business planning support and a range of other services to newsagents in businesses of any size and in any location.

In this document we put in writing what we do for newsXpress members. By putting this in writing, we hold ourselves to account and provide you a document you can use to compare us.

The most important service provided by newsXpress is the optimism it builds with members and those who work for them:

  • optimism in a bright future, that you can change your business
  • optimism that you can overcome road blocks
  • optimism that you can enjoy your newsagency business
  • optimism that you can make your business asset more valuable.

Watch this video explaining what we do and why it matters:

newsXpress hosting in-store marketing events

newsXpress is continuing to host traffic generating marketing events for newsXpress members to help uncover new traffic opportunities in and around their businesses.

Here are a couple of photos from a recent event in regional NSW where we helped a newsXpress attract new shoppers from the region to check out new products and engage with the business for the first time.

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newsXpress invites Newspower members to join newsXpress

Here is a note we sent recently to Newspower members, inviting them to join our growing newsagency marketing group:

We write to invite you to consider leaving Newspower and joining newsXpress.

Newspower is owned by GNS and the newsagent associations. While it has a national office and General Manager, it continues to be essentially run at the state level.

Newsagents don’t appear to benefit commercially from their ownership of Newspower.

newsXpress is owned by two people – myself and Graham Randall. While it is a privately owned business, we have never sought nor taken a profit distribution. Since the business began everything made has been reinvested for the benefit of newsXpress members.

Our P&L is shared with newsXpress members every year. Transparency matters to us.

We would love to work with you to help you develop a more valuable and enjoyable business. In addition to supplier relationships that save you money, engaging in-store marketing initiatives, staff training and other practical support, we break away from the traditional marketing group:

  • We run exclusive seasons attracting shoppers not commonly attracted to newsagencies. Sure we do Mother’s Day, Father’s Day and the others, but we also do seasons exclusive to us, seasons newsXpress members love.
  • We offer websites that drive in-store traffic as well as online sales. Yes, these are live today, leveraging much loved brands and connecting back directly to member businesses. So, for a web strategy, we have you covered.
  • We support our retail network and online websites with an integrated social media campaign, helping newsXpress members discover new shoppers. If you want new traffic for your business we have strategies for you.

What happens when you join is up to you. You can embrace change over time at a pace that suits you. Alternatively, we can come in with a team and, with you, deliver a make over that resets your business, what you sell and how it is laid out and has regulars asking if there are new owners.

Our opinion is Newspower has lost its way in the rapidly changing marketplace in which we find ourselves today. We’d love to help you embrace change and build terrific value in your business.

newsXpress offers beautiful products for horse lovers

Thanks to engagement from a range of suppliers and wonderful local newsXpress member input, newsXpress has been promoting beautiful products for horse lovers. These everyday gift items are also a hit for major seasons in the business, wonderful opportunities for growing businesses and attracting even more shoppers.

This product is just one of more than fifty horse lovers can source through their local newsXpress:

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