Category: newsagency marketing

newsXpress funds Hallmark Alliance for members

newsXpress, the premier marketing group for Australian newsagents, has announced free membership of the coveted Hallmark Alliance marketing program exclusively for its members.

Valued at $1,250 per store per year, the decision by newsXpress invests an additional $137,500 into the marketing of newsXpress newsagencies, taking the total annual marketing investment on behalf of newsXpress members to beyond $500,000 in value.

“This decision demonstrates our commitment to professional group-wide brand-based marketing” said Graham Randall, founding Director of newsXpress. “It is another reason newsXpress stores outperform other newsagencies”.

Through the Hallmark Alliance program, newsXpress members will have access to professional seasonal promotions, additional local area marketing and newsXpress exclusive value added marketing support.

“Never before has a group of newsagents had access to such a comprehensive and valuable national marketing campaign built around key seasons.” Randall commented.

The first season for which this program will operate is Father’s Day in September.

CONTACT: Mark Nagy – CEO (03)9524 8080 or 0409 880 526.

Eight more newsagents join newsXpress

It has been a busy couple of weeks for the newsXpress team with another eight newsagents signing to join the group – five in Victoria.

We do not accept all who wish to join the group and have a well developed set of criteria – to ensure that the relationship is mutually beneficial. In addition to the eight who have just signed we have more we are working with to establish whether a relationship with newsXpress is right for their business.

Supporting newsagents

newsXpress is proud to have been a Gold Sponsor of the 2007 Australian Newsagents Federation conference on the Gold Coast last week. We welcomed the opportunity to put our money into an event focused on guiding and motivating newsagents to be better business operators.

The Board of newsXpress felt that it was important to lead on this issue and encourages other marketing groups to put similar funding on the table to develop better newsagents.

newsXpress has also financially supported the Queensland Newsagents federation State Conference this and previous years for the same reasons – to foster better newsagents.

We feel that there is no better proof of our commitment to the newsagency channel than to support the institutions to which newsagents turn for business support.

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