Category: newsagency marketing

newsXpress funds members to attend national conference

newsXpress earlier this month announced details of funding to be provided to newsXpress members to help cover travel costs for getting to our national conference in March 2013.

The funds being provided by newsXpress to members along with free conference attendance and free attendance at our cocktail party will make accessing the conference easier for newsXpress members.

The agenda is coming together with some excellent opportunities being lined up to make the event inspirational and valuable for newsXpress members.

The conference agenda will be augmented with some valuable buying opportunities. This year’s conference resulted in members accessing product and making truly valuable margin dollars through the year as a result of their buying.

This will be the newsagency conference of the year not to be missed. It will showcase exclusive opportunities which will help newsXpress members build stronger and valuable newsagency businesses.

newsXpress publishers post Christmas sale advice video

vidLast week, newsXpress published a brief training and motivation video for newsXpress members discussing post Christmas sale opportunities. This video, the second this month from newsXpress, is a resource for members and their employees … something to be usedto help all team members get the most of Christmas and post-Christmas opportunities.

Using video training is another newsXpress leadership initiative – helping newsXpress members and their teams to be better informed and equipped to make the most of the season.

Member feedback has been terrific.

January In Store offers newsletter for newsXpress stores

nxnlnewsXpress last week published its January 2013 In Store Offers newsletter for members, providing access to another excellent marketing tool for use through the month.

This latest newsletter reflects the professional standards of newsXpress, giving our members something with which to personally promote their businesses across the counter and through direct mail. It’s an excellent resource members tell us they love.

This latest issue is promoting fun summer products from newsXpress as well as New Year opportunities.

newsXpress members enjoyed the Mayan calendar opportunity

On our newsXpress private Facebook page we shared an opportunity for some fun yesterday. Members who engaged report a terrific sales result and plenty of fun to boot.

Through this promotion, newsXpress demonstrated a wicked sense of humour and an attention to commercial opportunities around world events (or non events).

It’s another newsXpress (fun) difference.

newsXpress launches fun Christmas wrap-up video

Newsagency marketing group newsXpress continues to innovate with the release yesterday of a video for members wrapping up Christmas opportunities and sharing insights members can use in the run up to Christmas Day.

This video is another example of excellent communication between newsXpress and members. It’s a wonderful point of difference for our newsagency marketing group.

While people can say they offer better services, newsXpress lets its actions – such as this video – speak for themselves.

Gummi night lights show off newsagency marketing group innovation

newsXpress newsagency marketing group members have access to an excellent range of products from preferred suppliers.  Many suppliers offer products with which newsXpress members can redefine the newsagency shopping experience and through this buils a healthier margin story.

Take the gummi lights available through one of our preferred suppliers. While some newsagents diss these as not appropriate to a newsagency, they are generating traffic and sales and have earned their place in a newsagency of the future, a newsagency that is targeting a broader cross-section of shoppers than the old school newsagency.

While the gummi products of themselves will not make a business successful, they are another step in the redefinition of the business and the shoppers it is attracting, they are a product around which wonderful business success can be built.

Our new Westfield Southland store is building terrific success with these.

The Christmas window difference

newsXpress Canterbury in Victoria is a proud member of our newsagency marketing group, representing newsXpress professionally in the respected and premium Maling Road shopping street in Canterbury.  The photo shows the window display for Christmas, featuring newsXpress products and opportunities for Canterbury shoppers.

You can see gifts from our Christmas catalogue, gifts from preferred suppliers and wonderful use of our exclusive Christmas collateral.

This is a wonderful Christmas window display. It has been up for some weeks and has been working well for newsXpress Canterbury.

newsXpress phonecard offers expanded services

newsXpress was proud recently to announce to members of its newsagency marketing group that thanks to diligent work there are now three uses for the newsXpress phone card product.  These three valuable reasons are:

  1. Call international for as cheap as 1c per minute with no additional fees or hidden cost,
  2. Make Australia wide STD calls to landlines for 25c untimed. Landline providers usually charge 25c per minute, where we charge only 25c per call…… UNTIMED!!
  3. Then our newest feature, the Global App which now gives customers access to use the card from overseas while travelling to make calls using their newsXpress calling card from a smart phone, laptop or tablet for the same price as if they are in Australia. So call back from overseas to an Australian landline for only 25 cents un-timed.

These opportunities demonstrate the value of the newsXpress phone card as what we call the best value phone card in Australia.

Excellent Australia Day marketing opportunities from newsXpress

Newsagency marketing group newsXpress last week launched details of Australia Day product opportunities, enabling newsXpress members to be ready to a terrific mix of products with which to promote the big day. By getting in now with stock orders, newsXpress members will be well prepared.

Best practice Jingle and Belle display

Check out the best practice approach to using the Jingle and Belle display unit from Hallmark at newsXpress Knox. Click on the image to see the detail.

In addition to the story books, this display is promoting a range of Hallmark Christmas products, making the display more valuable on the shop floor for the highly-prized Christmas shopper who walks the shop as if on a treasure hunt.

This stand is working well at newsXpress Knox, driving excellent results and presenting a strong brand message in-store.

Click on the image.

newsXpress Watergardens moves, now the only newsagency at Watergardens Town Centre

newsXpress Watergardens, another corporate store of the group, has relocated following a request from the landlord.  We moved into the location vacated by Nextra Watergardens and now operate as the only newsagency in the centre.  This is a significant move and the result is a strong endorsement of the newsXpress offer.

We are grateful to our preferred suppliers and our local Watergardens team for their tremendous support and assistance in achieving wonderful goals with our newsXpress Watergardens business.

newsXpress opens new corporate store at Westfield Southland

newsXpress has opened a new corporate store at the Westfield Southland shopping centre, extending the reach of our newsagency marketing group services and experiences. It is the only newsagency in the centre.

The new newsXpress corporate store quietly opened last week and will spend the next few weeks settling in and tweaking the model.

This is a new style newsagency, extending the learnings newsXpress gains from playing with the newsagency retail model.

Creating using an off the shelf shop-fit model and offering a carefully selected mix of products this new corporate store offers a learning place, a playground of sorts, for newsXpress, its members and partner suppliers.

Christmas trees light up Christmas card display

newsXpress Orange is using lit Christmas trees from one of our newsXpress preferred suppliers well as a cross promotion with Hallmark Christmas cards.

The trees work well as a visual merchandising aid as well as a a basket extension for Christmas card shoppers.

newsXpress preferred suppliers are packed with bonus product opportunities like these trees.

Great Christmas presentation at newsXpress West Wyalong

The team at newsXpress West Wyalong has put up a terrific range of Christmas products for West Wyalong shoppers. Catering to a broad range of needs and delivering excellent margin, the Christmas 2012 range positions the business well for driving deeper baskets and building good word of mouth for the business as the go to place in West Wyalong for Christmas.

newsXpress members love our free newsletter

In a recent member survey, newsXpress members shared that they loved the free monthly InStore Offers newsletter produced by newsXpress for members. The newsletter is sent as a PDF that can be customised to look like a personal newsletter from the newsXpress business ton its customers.

Some newsXpress members include the newsletter with monthly accounts, others mail it to their customer database, others email it and others have it in a display unit at the front of the store.

Regardless of how the newsletter is distributed, it spreads the newsXpress message far and wide in a professional and proud way. Every newsXpress member engaging with this is reaching beyond their store with the newsXpress message and showing that not all newsagents are the same.

newsXpress was first to market with this type of marketing platform for newsagents. today, years on, the newsletter connects with our live in-store radio, TV campaigns, seasonal promotions and other consumer marketing connections. It’s an important part of our integrated marketing.

This month’s newsletter features some excellent EXCLUSIVE deals that further show off genuine value from shopping at newsXpress.

Promoting magazines and the newsXpress difference

newsXpress has provided newsXpress stores with exclusive collateral promoting our newsXpress Magazine Club Card offer and helping to reinforce the newsXpress difference with magazines.

Our exclusive offer helps newsXpress stores position their businesses competitively against other magazine retailers nearby. It’s simple to run and highly valued by shoppers who need to shop above average to tap into the benefits.

The new collateral was provided to members as part of our regular marketing collateral refresh, part of the newsXpress difference – promoting a newsXpress difference.

Leveraging the LayBy opportunity for newsXpress members

newsXpress has provided members with collateral for promoting LayBys recently. The artwork for two posters was loaded to the member area of the newsXpress website, to give members opportunities for promoting the LayBy opportunity in-store as well as externally.

The LayBy collateral connects with the Christmas 2012 marketing posters already sent to all newsXpress members, using some of the same elements.

Making this available in September gave newsXpress members plenty of time to embrace the opportunity this year.

newsXpress has regularly promoted LayBy at newsXpress member meetings as a terrific way to grow sales – especially in the gift, toy and homewares categories.

newsXpress InStore Offers newsletter for October

newsXpress members received their customisable InStore Offers newsletter well in advance of the end of last month for promoting to customers this month.

This popular free marketing medium helps newsXpress members to promote their businesses nd key group-wide offers to shoppers with a professional presentation.

newsXpress members add store details using smart free technology setup by newsXpress for member benefit.

Newsletter content is a mix of supplier provided material as well as material created by newsXpress reflecting seasonal opportunities – such as Halloween in the current month newsletter.