Category: newsagency marketing

Why newsXpress is working with Coke and the value this brings to newsXpress members

cokenewsXpress is the only newsagency marketing group to have a formal relationship with Coca Cola, the largest and most successful beverage company in Australia and the world.

newsXpress has developed the relationship over the last year and a half and in 2013 is driving even more value for newsXpress shoppers, newsXpress members, Coke and some of our partners.

We have recently had an opportunity to learn more about Coke, its positioning, its values and how this connects with us at a landmark international conference. This reinforced the important of the decision to focus on the relationship with Coke.

When you are working with the best consumer brand anything else is not what it could be.

Here are some key points about the value of the Coke brand and its connection with today’s consumer:

  • Coke is a brand that inspires optimism and happiness and hope.
  • Coke’s mission is about refreshing the world. It does this using a message of happiness and optimism.
  • Millenial consumers very concerned about the environemnt. Coke connects with them. On … water stewardship … recycling … climate protection.
  • Coke engages consumers with stories with strong and emotional content. The stories share value and create connections. This creates brand love and shared value.
  • Stories are the new currency for Coke in bulding their brand.
  • Coke invites all businesses to join in this journey on happiness and shared values.
  • The biggest shift in retail being driven by techology / mobility.

newsXpress is delivering strategic and valuable partnerships to newsXpress members, partnerships which bring their own shopper traffic and help drive greater engagement from existing shoppers.

And it’s into Back to School for newsXpress

BacktoSchoolWith the New Year just a few days old, many newsXpress members have been busy setting up for Back to School 2013, putting in place excellent displays and capping and skirting these with newsXpress exclusive collateral promoting the season.

newsXpress preferred suppliers have offered a range of cool products to augment the traditional Back to School offering. This helps newsXpress members position their businesses beyond the traditional and through this extend their relevance beyond what shoppers expect.

Of course, bundled in with back to School are the Back to Work and Back to Uni opportunities. In both segments, newsXpress preferred suppliers offer excellent products with which to reach new shoppers.

newsXpress Australia Day competition opportunity

nxadaynewsXpress members have been provided with an opportunity to run a local competition connecting with Australia Day.

Offered as part of our exclusive local area marketing suite, our Australia Day competition is a wonderful way for newsXpress members to connect with their local community on this important and treasured national day.

We know that newsXpress members love being local and they embrace local community connection opportunities.

Our Australia Day competition is simple – entrants are asked to draw or write about what Australia Day means to them. Judging is local. Prizes are local. This is a perfect local store, local area marketing opportunity.

this is another excellent example of the newsXpress difference in action … helping newsXpress members to engage with their customers and local area in an exclusive and creative way.

newsXpress members promoting marie claire magazine

nxmcThe latest issue of marie claire magazine is being promoted across the newsXpress network right now. It’s packed with excellent content plus bonuses.

FREE Aveeno Moisturiser, plus 20% off online fashion hub ASOS – wonderful bonuses.

newsXpress customers are sure to love the 24-page marie claire at work special with career tips, style hits and the secrets of successful women. They will also have the chance to WIN a $1,000 beauty-floor shopping spree by voting in the Prix de marie claire Readers’ Choice Awards.

The launch of this special issue has been promoted with emails to tens of thousands of shoppers located near newsXpress stores – with emails detailing local store locations.

newsXpress members loving our new help service

Late in 2012 newsXpress launched a new help service. This new service is in addition to our exclusive Retail Development Manager in-store service.

The new help service makes it even easier for newsXpress members to leverage the national resources of the group … providing easy access to a range of key people in the business.

The help service is freeing our RDM team from day to day queries and enabling them to take on new responsibilities focussed on helping newsXpress members to grow stronger and more valuable businesses.

We understand the new help service to be another newsXpress exclusive among marketing groups.

Connecting with Australia Day

adaynewsXpress members have been given a range of opportunities and ways with which to connect with Australia Day. From use our email footer through to several preferred supplier connections, newsXpress members are able to source product and promote their connection with the day. This is important as it demonstrates local relevance in a way often neglected by larger retailers.

newsXpress 2013 conference bookings filling

newsXpress members from across Australia are booking to attend and participate in our 2013 conference. With travel subsidised by newsXpress, we are making it easier for members to share in this important event.

The agenda is developing as practical and insightful with excellent business growth opportunities to flow. Equally important is the networking opportunities plus the exclusive buying opportunities at the conference and the newsXpress exclusive buying tour of the Toy Fair the day prior to the conference.

newsXpress 2013 National Conference. Tuesday March 5th, 2013. Melbourne Cricket Ground.  9.00am -5.00pm.

2013 Conference Cocktail Evening.  Rivers Edge.  7.30 pm – midnight.

Both events are fully funded by newsXpress.

newsXpress funds members to attend national conference

newsXpress earlier this month announced details of funding to be provided to newsXpress members to help cover travel costs for getting to our national conference in March 2013.

The funds being provided by newsXpress to members along with free conference attendance and free attendance at our cocktail party will make accessing the conference easier for newsXpress members.

The agenda is coming together with some excellent opportunities being lined up to make the event inspirational and valuable for newsXpress members.

The conference agenda will be augmented with some valuable buying opportunities. This year’s conference resulted in members accessing product and making truly valuable margin dollars through the year as a result of their buying.

This will be the newsagency conference of the year not to be missed. It will showcase exclusive opportunities which will help newsXpress members build stronger and valuable newsagency businesses.

newsXpress publishers post Christmas sale advice video

vidLast week, newsXpress published a brief training and motivation video for newsXpress members discussing post Christmas sale opportunities. This video, the second this month from newsXpress, is a resource for members and their employees … something to be usedto help all team members get the most of Christmas and post-Christmas opportunities.

Using video training is another newsXpress leadership initiative – helping newsXpress members and their teams to be better informed and equipped to make the most of the season.

Member feedback has been terrific.

January In Store offers newsletter for newsXpress stores

nxnlnewsXpress last week published its January 2013 In Store Offers newsletter for members, providing access to another excellent marketing tool for use through the month.

This latest newsletter reflects the professional standards of newsXpress, giving our members something with which to personally promote their businesses across the counter and through direct mail. It’s an excellent resource members tell us they love.

This latest issue is promoting fun summer products from newsXpress as well as New Year opportunities.

newsXpress members enjoyed the Mayan calendar opportunity

On our newsXpress private Facebook page we shared an opportunity for some fun yesterday. Members who engaged report a terrific sales result and plenty of fun to boot.

Through this promotion, newsXpress demonstrated a wicked sense of humour and an attention to commercial opportunities around world events (or non events).

It’s another newsXpress (fun) difference.

newsXpress launches fun Christmas wrap-up video

Newsagency marketing group newsXpress continues to innovate with the release yesterday of a video for members wrapping up Christmas opportunities and sharing insights members can use in the run up to Christmas Day.

This video is another example of excellent communication between newsXpress and members. It’s a wonderful point of difference for our newsagency marketing group.

While people can say they offer better services, newsXpress lets its actions – such as this video – speak for themselves.

Gummi night lights show off newsagency marketing group innovation

newsXpress newsagency marketing group members have access to an excellent range of products from preferred suppliers.  Many suppliers offer products with which newsXpress members can redefine the newsagency shopping experience and through this buils a healthier margin story.

Take the gummi lights available through one of our preferred suppliers. While some newsagents diss these as not appropriate to a newsagency, they are generating traffic and sales and have earned their place in a newsagency of the future, a newsagency that is targeting a broader cross-section of shoppers than the old school newsagency.

While the gummi products of themselves will not make a business successful, they are another step in the redefinition of the business and the shoppers it is attracting, they are a product around which wonderful business success can be built.

Our new Westfield Southland store is building terrific success with these.

The Christmas window difference

newsXpress Canterbury in Victoria is a proud member of our newsagency marketing group, representing newsXpress professionally in the respected and premium Maling Road shopping street in Canterbury.  The photo shows the window display for Christmas, featuring newsXpress products and opportunities for Canterbury shoppers.

You can see gifts from our Christmas catalogue, gifts from preferred suppliers and wonderful use of our exclusive Christmas collateral.

This is a wonderful Christmas window display. It has been up for some weeks and has been working well for newsXpress Canterbury.

newsXpress phonecard offers expanded services

newsXpress was proud recently to announce to members of its newsagency marketing group that thanks to diligent work there are now three uses for the newsXpress phone card product.  These three valuable reasons are:

  1. Call international for as cheap as 1c per minute with no additional fees or hidden cost,
  2. Make Australia wide STD calls to landlines for 25c untimed. Landline providers usually charge 25c per minute, where we charge only 25c per call…… UNTIMED!!
  3. Then our newest feature, the Global App which now gives customers access to use the card from overseas while travelling to make calls using their newsXpress calling card from a smart phone, laptop or tablet for the same price as if they are in Australia. So call back from overseas to an Australian landline for only 25 cents un-timed.

These opportunities demonstrate the value of the newsXpress phone card as what we call the best value phone card in Australia.

Excellent Australia Day marketing opportunities from newsXpress

Newsagency marketing group newsXpress last week launched details of Australia Day product opportunities, enabling newsXpress members to be ready to a terrific mix of products with which to promote the big day. By getting in now with stock orders, newsXpress members will be well prepared.

Best practice Jingle and Belle display

Check out the best practice approach to using the Jingle and Belle display unit from Hallmark at newsXpress Knox. Click on the image to see the detail.

In addition to the story books, this display is promoting a range of Hallmark Christmas products, making the display more valuable on the shop floor for the highly-prized Christmas shopper who walks the shop as if on a treasure hunt.

This stand is working well at newsXpress Knox, driving excellent results and presenting a strong brand message in-store.

Click on the image.

newsXpress Watergardens moves, now the only newsagency at Watergardens Town Centre

newsXpress Watergardens, another corporate store of the group, has relocated following a request from the landlord.  We moved into the location vacated by Nextra Watergardens and now operate as the only newsagency in the centre.  This is a significant move and the result is a strong endorsement of the newsXpress offer.

We are grateful to our preferred suppliers and our local Watergardens team for their tremendous support and assistance in achieving wonderful goals with our newsXpress Watergardens business.

newsXpress opens new corporate store at Westfield Southland

newsXpress has opened a new corporate store at the Westfield Southland shopping centre, extending the reach of our newsagency marketing group services and experiences. It is the only newsagency in the centre.

The new newsXpress corporate store quietly opened last week and will spend the next few weeks settling in and tweaking the model.

This is a new style newsagency, extending the learnings newsXpress gains from playing with the newsagency retail model.

Creating using an off the shelf shop-fit model and offering a carefully selected mix of products this new corporate store offers a learning place, a playground of sorts, for newsXpress, its members and partner suppliers.