Magazines | newsXpress Blog

Better Homes and Gardens subscription offer promotion

newsXpress Inverloch is promoting the exclusive to newsXpress Better Homes and Gardens Christmas gift subscription offer with this display placed directly opposite the sales counter – a very busy location in the newsagency.

Promoting the Better Homes and Gardens magazines with the exclusive gift subscription as is being done at newsXpress Inverloch is best practice in our view. You are promoting the current issue of the magazine and inviting that shopper to share the magazine they love with a loved-on for Christmas.

newsXpress has this exclusive Christmas gift subscription offer thanks to our Strategic Partner, Pacific Magazines.

Promoting the EXCLUSIVE Better Homes and Gardens Subscription offer

newsXpress stores across Australia are promoting the Better Homes and Gardens Christmas gift subscription offer on the display unit promoted by our friend at Pacific Magazines.

This display unit placed at the front of the newsagency in the best traffic location will help newsXpress members drive sales of the valuable gift card and deliver to the business excellent margin dollars as a result.

We know from research that offering this Christmas gift subscription will not detract sales from our newsagencies. This is an easy gift to purchase, slip into a Christmas card and post across the country to a far away friend or loved-one.

A Better Homes and Gardens gift subscription is the kind of gift which gives all through the year. You know it will be loved because of the tremendous popularity of the – magazine as well as the backing of the TV and radio show.

EXCLUSIVE: Better Homes and Gardens Christmas Gift Subscription

newsXpress is proud to be offering the Better Homes and Gardens Christmas Gift Subscription through all newsXpress stores.

Being promoted with the Better Homes and Gardens magazine in-store as well as on the BHG display stand, this gift subscription offer gives us an opportunity to achieve incremental sales for the magazine … the most popular home and living magazine in Australia.

The Better Homes and Gardens Gift Subscription makes for an excellent gift for our customers to purchase and send to a loved-one as their Christmas gift. It’s easy to mail.

This gift subscription gives us something which we know our shoppers will like, something new for us to sell.

And the best part … this offer is EXCLUSIVE to newsXpress thanks to our Strategic Partner Pacific Magazines.

Brilliant Lovatts display at newsXpress Ballarat

The team at newsXpress Ballarat has created what we consider to be the best promotional display for the excellent range of Lovatts crossword titles. This display makes the titles heroes in a wonderful display which uses the pencil motif to visually connect with the engagement one has with a Lovatts crossword or puzzle title. We loved this display so much that we shared it with our team of Business Development Managers for them to show newsXpress stores as they make their visits around the country, helping newsXpress members with best practice display and management in and of their business.

Click on the image to see the display in detail.

The team at newsXpress Ballarat continues to excite with their innovative and engaging product displays.

Lovatts is a newsXpress preferred supplier. newsXpress members will support, promote and focus on their titles above all other crossword and puzzle titles.

Better Homes and Gardens Christmas display

newsXpress corporate store at Watergardens Town Centre, Taylors Lakes Victoria, has the latest issue of Better Homes and Gardens being promoted with this excellent display. Click on the image for a larger version.

Located in a high-traffic position next to the main sales counter, this display is designed to drive impulse purchases of this popular title.

Attention is grabbed with the creative display and the magazine can be easily browsed or purchased off of the display.

newsXpress encourages all members to undertake this work, placing Better Homes and Gardens in a high traffic location and promoting it with a professional eye-catching display.

Brilliant newsXpress magazine Club Card promotion

The most widely used loyalty promotion in the history of the newsagency channel in Australia is the newsXpress Magazine Club Card. Year after year we have nailed it, delivering excellent value and easy access to genuine rewards in the reach of all shoppers.

There is no other loyalty program like our Magazine Club Card. Customers love the easy to access genuine rewards. newsXpress newsagents love it for the traffic and sales generated.

newsXpress stores which promote the newsXpress Magazine Club Card reap rewards of extra sales and terrific customer word of mouth.

Check out the photo of what Renee has created at newsXpress Watergardens in Victoria. This pillar display in our magazine department confronts the magazine shopper in the space where they are most likely to be encouraged by the loyalty reward offer.

The display is beautifully professional, using newsXpress collateral to the max, showing off what creative talent Renee is on the newsXpress team.

A good loyalty program will drive shoppers to go beyond their usual or average behaviour. This is exactly what the newsXpress Magazine Club Card does.

Complete Wedding magazine promotion

newsXpress Lismore Square has been promoting Complete Wedding magazine from newsXpress preferred supplier Universal Magazines with this promotional display placement at the front of the newsagency, facing shoppers as they enter the business.

This is a perfect time to be promoting wedding magazines and Complete Wedding is an excellent magazine to promote.

newsXpress members have access to bonus margin from Universal Magazines as a reward for achieving an agreed level of sales growth on a year on year basis.

Complete Wedding is one of a range of excellent titles from Universal which newsXpress members can support knowing that they have broader support from newsXpress. Universal titles feature on our in store radio and other promotional channels.

Promoting the newsXpress magazine Club Card, the most successful newsagency loyalty program ever

newsXpress Runaway Bay is promoting the newsXpress Magazine Club Card on the plasma screen above their weekly magazine feature display. This promotion is certain to help drive sales of magazines as shoppers at Runaway Bay realise the excellent value achieved from using the Magazine Club Card. The newsXpress Magazine Club Card is the most successful and valuable loyalty program in the history of the newsagency channel and it is being well leveraged by the happy team at newsXpress Runaway Bay.

Promoting the magazine Club Card at Southport Park

newsXpress Southport Park is promoting the newsXpress Magazine Club Card with this placement of collateral promoting the offer. The collateral is part of the newsXpress collateral pack provided free of charge to members earlier this year. newsXpress members don’t pay extra for access to marketing collateral packs.

The newsXpress Magazine Club Card is the most widely used loyalty promotion run in the newsagency channel. Operating since 2005, this program continues to show off the newsXpress difference.

The newsXpress Magazine Club Card offers newsXpress shoppers access to valuable rewards quickly and simply. It drives magazine sales and shopper loyalty beautifully.

newsXpress Ballarat promotes Top Gear

newsXpress Ballarat is getting right behind the latest issue of Top Gear from ACP Magazines. This terrific and captivating window display connects with the upcoming racing season and is sure to drive sales of Top Gear magazine. Layering the magazine with a chequered flag look is a wonderful touch for this display.

Universal Magazines Opens up for newsXpress

We were grateful to Mark Darton, Circulation Director of Universal Magazines, for spending the day with newsXpress members at our New South Wales member’s meeting yesterday. Mark presented on the newsXpress / Universal relationship and outlined how newsXpress members can make the move of the new commercial opportunity and the new commercial arrangements.

The category insights will be particularly helpful to newsXpress members as they learn of placement opportunities for driving sales.

Mark’s presentation was followed by an open Q&A session with Mark fielding newsXpress member questions along with Dale Smith, Retail Channel Manager for Network Services. This was the first time a publisher and magazine distributor engaged in such an open forum with members of a newsagency marketing group.

newsXpress looks forward to hosting more sessions like this in the future.

Promoting Lovatts titles at newsXpress Broadway

newsXpress Broadway in NSW has found space for promoting Lovatts crossword and puzzle titles with this display next to their weekly magazines.

newsXpress Broadway, like so many newsXpress members, are chasing incremental business from this tactical placement – reaping financial rewards from this extra effort in the form of incremental sales as well as other rewards.

Thanks to the new commercial relationship with Lovatts, newsXpress members stand to do well from this extra time and space commitment.

A great newsXpress difference!

Promoting Lovatts titles at newsXpress Maryborough

Showing off their commitment to newsXpress preferred suppliers, newsXpress Maryborough in country Victoria is promoting Lovatts crossword and puzzle titles with this tactical placement with weekly titles – in addition to their usual crossword section. This is sure to drive incremental sales of the Lovatts titles … exactly what the team at newsXpress Maryborough is looking for in making this move.

newsXpress, newsXpress members and Lovatts are working together to help drive sales growth of Lovatts titles in newsXpress newsagencies across Australia – creating a genuinely valuable win for all stakeholders.

The Lovatts crossword and puzzle titles are the top selling crossword and puzzle titles here in Australia.

newsXpress Middle Park (QLD) Promotes newsXpress Magazine Card

newsXpress Middle Park has been creatively promoting the newsXpress Magazine Club Card in-store with this engaging display.

It’s a terrific practical representation off the value available to shoppers by using the exclusive newsXpress Magazine Club Card.

Sometimes a local display like this is at newsXpress Middle Park what is needed to promote an offer successful.

Well done to the team at newsXpress Middle Park!

Lovatts Promotion in Rosebud

newsXpress Rosebud is promoting Lovatts titles with a co-location campaign created in with weekly magazines. This is in addition to their regular crossword department where they have a broader range of titles available.

By finding space with weekly magazines as they have done at newsXpress Rosebud, they have set the business up to achieve above average sales growth for these Lovatts titles compared to other newsagencies.

Lovatts is a preferred supplier of newsXpress and offers newsXpress members a range of business building benefits.

newsXpress Gatton Promotes Lovatts Crossword Titles

newsXpress Gatton has created space with weekly magazines for promoting the Lovatts crossword and puzzle titles.

This space allocation is in addition to the usual space in-store for promoting crossword magazines.

It is amazing what can be achieved from a small additional space allocation for a group of titles – as newsXpress stores are finding with their Lovatts promotions. Every Lovatts title purchased on impulse is a bonus.

Promoting Home Beautiful magazine

newsXpress Manly West has been promoting the latest Home Beautiful magazine with this excellent aisle-end display. capturing the warmth of the cover and feature articles in this month’s issue, the display is a perfect match for attracting the Home Beautiful reader.

Home Beautiful is from Pacific Magazines, a strategic partner of newsXpress. Supporting their titles drives sales and supports the broader newsXpress mission.

Promoting Darren Lockyer one-shot

newsXpress Gumdale is promoting the Darren Lockyer from ACP Magazines one-shot title with this display located at the front of the newsagency – facing shoppers as they enter.

This display is excellent support from newsXpress Gumdale for an important one-shot in Queensland.

newsXpress members promote magazines because they see excellent results from this category – as a traffic driver and as a basket builder. The magazine category is important to our businesses. As a group we seize opportunities to new title launches, one-shots and other special promotions … usually in a way which is exciting and enticing, driving excellent sales as a result.

Underscoring our promotional work is our newsXpress Magazine Club Card, the oldest and most successful shopper loyalty program in the newsagency channel.

Congratulations to Gumdale for this display!

The newsXpress Darren Lockyer Difference

Before Darren Lockyer Life of a Legend from ACP Magazines went on sale, newsXpress provided its members with an exclusive pre-sale flyer, enabling them to capture sales in advance.

This smart move gave newsXpress stores a point of difference against other newsagencies and retail outlets. It meant they could capture a sale and take payment before the one-shot hit the shelves.

This is a tactic newsXpress has used to great effect in the past. It’s a perfect example of the newsXpress difference in the magazine space, a difference which is promoted with pride throughout our businesses.

Lovatts Crosswords at newsXpress Sunbury Square

newsXpress Sunbury Square is promoting Lovatts crossword and puzzle titles with this co-location placement in with women’s weekly magazines. This is in addition to the usual location for crossword and puzzle titles.

Introducing a column of Lovatts titles in with weekly titles is a key part of the newsXpress / Lovatts recommended approach to driving incremental sales for the titles.

This initiative is part of the broader newsXpress magazine growth initiative. newsXpress stores love the magazine category in part because of initiatives like this which drive sales as well as shopper efficiency.