Before Darren Lockyer Life of a Legend from ACP Magazines went on sale, newsXpress provided its members with an exclusive pre-sale flyer, enabling them to capture sales in advance.
This smart move gave newsXpress stores a point of difference against other newsagencies and retail outlets. It meant they could capture a sale and take payment before the one-shot hit the shelves.
This is a tactic newsXpress has used to great effect in the past. It’s a perfect example of the newsXpress difference in the magazine space, a difference which is promoted with pride throughout our businesses.
