Category: Halloween

newsXpress Knox has the Monsterous mini plush range as part of its broad Halloween offer this year, providing an excellent gift for parents and others to get into the fund of Halloween.  Placed at the counter for impulse purchase, the Monsterous plush is an easy good-value excellent margin impulse item and a nice way to engage even more shoppers in the wonderful, fun and profitable Halloween opportunity.

This is another good story from the newsXpress merchandise team.

Please click on the image to see details of the items.

 

newsXpress Wyalla Plaza has been promoting a range of Halloween products next to their display of Hallmark boxed Christmas cards.  Placing displays from two seasons next to each other like this can leverage traffic generated by one into driving sales for another.  It also gives kids with parents something to look at and enjoy shopping as much as the parents.

newsXpress is promoting Halloween in a national TV commercial which is running on the Nine Network’s GEM stations right now and for two weeks in the lead up to Halloween.

newsXpress Jimboomba is promoting a good range of Halloween product on the dance floor and is making good use of the newsXpress Halloween marketing collateral.  From witches hats to pitch-forks to cobwebs, the Halloween range at newsXpress Jimboomba is terrific – perfect for a party or some street fun.

newsXpress is promoting Halloween in a national TV commercial which is running on the Nine Network’s GEM stations right now and for two weeks in the lead up to Halloween.

newsXpress Pelican Waters is promoting Halloween products on the dance floor, facing shoppers as they enter the newsagency.  The halloween products are competitively prices and have been sourced from newsXpress preferred spillers … offering excellent margin.

newsXpress is promoting Halloween in a national TV commercial which is running on the Nine Network’s GEM stations right now and for two weeks in the lead up to Halloween.

The Halloween display at newsXpress Wetherill Park on the dance floor is eye-catching, easily drawing attention from shoppers as they enter the store and easily driving sales already for Halloween which is on October 31.

Packed with Halloween products from newsXpress preferred suppliers, this display at newsXpress Wetherill Park represents the journey newsXpress has led newsagents on since entering the Halloween season space in 2005.  This is how a highly successful season for us, generating excellent new traffic in newsXpress stores and driving a boost to shopping basket depth.

newsXpress is promoting Halloween in a national TV commercial which is running on the Nine Network’s GEM stations right now and for two weeks in the lead up to Halloween.

These Hocus Pocus Halloween buttons from newsXpress strategic partner Hallmark are a nice bit of fun for newsXpress stores this Halloween.  It is good to have genuinely unique product which we know appeals to the Halloween shopper.

newsXpress stores are locating the Hallmark Halloween buttons in a perfect position in among their Halloween 2011 displays.

These Halloween themed Elmo plush items from the Sesame Street range are a nice extension to what you usually see on offer for Halloween.

Thanks to newsXpress preferred supplier Jasnor we have access to a good range of seasonal items to extend seasonal and year-round gift and related opportunities.

The Elmo plush items make Halloween more accessible to younger people.

newsXpress has pioneered Halloween for newsagents, having first entered the season in a big way in 2005.  While others have followed, none has the depth of range of creative collateral that we offer through newsXpress for this commercially valuable season.

Click on the image for a great view of this wonderful display of Halloween products at newsXpress Runaway Bay.

This is the first crack at Halloween by the newsXpress Runaway Bay team since they opened the business.  They have a wonderful range of products on show and a terrific sense of retail theatre created through the display.

Shoppers at the Runaway Bay shopping centre are loving the energy, fun and great service being delivered by the team at newsXpress Runaway Bay.  Halloween is giving the team another opportunity to show off the newsXpress difference.

newsXpress Emerald in Queensland has a terrific display promoting Halloween at the entrance to the newsagents.  This is an excellent embrace of the Halloween opportunity … not only showing off the season for their local success but also showing off their newsXpress connection and our national support for what is now a commercially valuable as well an tremendously fun season.

Knowing the team at Emerald they are set to have fun with Halloween as the big day gets closer.

Delivering an excellent margin and supporting products for shoppers of all ages, Halloween is a fun an engaging season, ideal for any newsagency as newsXpress members have discovered since we first embraced the season, leading the newsagency channel, in 2005.

In our last blog post of photos about Halloween 2010, we thought it fitting to show this photo of the front window of newsXpress Maryborough in Victoria. Click on the image for a larger (better quality) version of the photo.  It shows the value of engaging a professional visual merchandiser to promote the business. Stunning!

Check out the team at newsXpress Eli Waters as they appeared yesterday celebrating Halloween in their store.  Talk about engaging with the season!  I especially like Allan’s outfit, newsXpress colours and all!

Fairfax newspapers are reporting this morning that Halloween has arrived in Australia with research showing that 20% of the population will engage this year. newsXpress is proud to have lead retailers for years, building this season each year to the excellent success this year.  This is thanks to engagement by our members like newsXpress Eli Waters!

Ben from newsXpress Sunbury is rightly proud of his work creating an innovative and successful window display promoting Halloween.  This is another good example of retail theatre from the newsXpress family on display.

The photo also shows some of the many entries received for the Halloween colouring competition around the doorway and on the far window.

Kudos to Ben and all at newsXpress Sunbury for enjoying Halloween 2010.

newsXpress Haly Street has been advertising Halloween on radio.  Click here to hear their ad. It is a terrific promotion for their Halloween range as well as their Halloween photo competition. Well done on such an innovative approach to prooting Halloween!

newsXpress Whittlesea has been promoting Halloween in a range of places in-store through the season. The latest location for some of the range has been above newspapers.  This is an excellent move for impulse sales of Halloween products.

Moving seasonal items, especially impulse and fun items like Halloween products, helps find extra sales from existing customers and thereby improves basket efficiency.

Antonella and Ginella, owners of newsXpress Wetherill Park, got into the swing of Halloween yesterday, dressing up to celebrate the big day on October 31. Halloween is about fun and retail theatre and these two beautiful ladies are certainly embracing both. Anyone visiting newsXpress Wetherill Park this Halloween would certainly have had their share of fun while shopping.

Right at the front of the store and luring customers in is this wonderful display of Halloween products at newsXpress Southport Park.

Bright, bold and easily shopped, the offer is attractive to kids and families looking to have some fun this Halloween.

Halloween is a wonderful opportunity to attract new traffic – as they have been doing at newsXpress Southport Park.

Halloween products have been greeting customers at newsXpress Kingaroy through this fun season.

Well merchandised from the cobwebs hanging from the ceiling to products down to the floor and setup for for easy impulse shopping, they have offered an excellent range of Halloween products.

newsXpress Ivanhoe has had its broad Halloween range on display on the dance floor, in a high traffic location in the business.  Besides promoting the valuable season, the display differentiates the store from the old-school newsagent tradition of no change.

Halloween has been on display right through newsXpress Darra with newsXpress collateral and featured Halloween products hanging from the ceiling of the store – creating a nice sense of theatre beyond the Halloween product display.

newsXpress Knox has this week used streamers to attract shoppers to its Halloween range.  Tucked just inside the lease line to the store, the streamers flow freely in the breeze through the centre and draw more attention to the display.

This is the fifth major change to the Halloween display at newsXpress Knox in gthe last month.

You can see the streamers working when you watch people across the mall and how their head is turned by movement off to the side or in a distance.

The streamers act like a speed hump.  They slow people down or draw their attention to something they may have missed – in this case a terrific Halloween display.

As the season is drawing to a close, there are plenty of reports of success with Halloween across the newsXpress network.