newsXpress proudly owns Halloween in the newsagency channel. Our national network of stores, more than any other group of newsagencies, embrace Halloween for fun and for commercial success. We started promoting Halloween three years ago and it has grown every year since. This year, newsXpress stores have reported even better sales, many selling out. In most cases, the Halloween promotion increases customer traffic and gets exising customers buying more – two key goals of any retail business.
While other retailers near some newsXpress locations have started copying what we do, our established product sourcing and marketing processes keep us head in this game.
Some stores promote the product offers and otherwise run the business as usual. Others, as you can see from the photo jumped in wings and all. Jarryd Moore of newsXpress Singleton Heights and his team went all out – dressing for the day in all manner of scary costumes. While it may seem extreme to wear wings and dress in what to some customers may be a confronting look, it demonstrates an all in approach to the season and it shows the business having fun.
In retail, what we bring personally to the shopping experience is the most important point of difference our business can have. hence the importance to embrace opportunities wholeheartedly and to have fun. Customers notice. They will be back again and again as a result of the unique experience.
If you want to enjoy your newsagency more and have excellent traffic generating and money making opportunities available to build a strong business, consider newsXpress.
There is a big difference between newsagency marketing groups.
The halloween display inside the entrance to newsXpress Harbour Town in Queensland is bold, bright and fun. The display shows off the newsXpress sourced products and creates a ‘vibe’ at the front of the store which is ertain to help drive other sales.
