Category: greeting cards

Customers Love the New Hallmark Gift Trimmings

hmk-gift.JPGCustomers at newsXpress Knox love the new Hallmark Gift Trimmings.  Situated in a wonderful hang sell display in the giftwrap department, these new trimmings are bright and beautiful.  They act as a magnet, drawing customers who want something extra to with which to dress up a gift package.

newsXpress stores across Australia are embracing the opportunity presented by these new trimmings.  They are a new and unique product, bright in appearance, attractively prices and easy to display.  They are a perfect way to show the innovation i the business when it comes to packaging products.

Covering a range of gift giving occasions, these peel and stick trimmings can be used easily to dress up a bag, wrapped gift or even an envelope.  The bring a brightness and texture to the gift which can make it stand out on a table of gifts.

Hallmark is the strategic partner of newsXpress.  It is through this relationship that newsXpress members have access to special pricing and ranging.

Easter on show at Mortdale

easter-milsonspt.jpgnewsXpress Mortdale has a terrific range of Easter goodies on display next to their range of Hallmark Easter cards.  This is perfect placement from which to drive sales of Easter cards and Easter gifts.  It can be easily seen by everyone in the business.  The Easter range is ideal for Mortdale shoppers.  It gives the shop a particularly bright (and delicious) feel.

Great Easter display at newsXpress Orange

easter-orange.JPGnewsXpress Orange has put together a big, bold and appealing display promoting Easter gifts and products at the front of the business, facing into the shopping mall.

Beautifully layered and using height well, this display is sure to drive an excellent Easter season for newsXpress Orange.  A big WELL DONE to everyone involved in creating this display.

newsXpress preferred suppliers have provided access to an excellent range of gifts and other items for celebrating and marking Easter this year.  newsXpress is trilled to have access to such a broad range of products with which our members are able to create displays like the one in the photo from newsXpress Orange.

Easter Eggs on the Dance Floor at Leongatha

easter-leongatha.JPGnewsXpress Leongatha has a terrific display of Easter Eggs on the dance floor – facing customers as they enter the store.  Placed adjacent to greeting cards, this Easter Egg range from Ernest Hillier and Darrell Lea is sure to tempt Leongatha shoppers.  The display is perfectly situated to make the most of the opportunity leading up to Easter.

In addition to a wonderful range of eggs for Easter, newsXpress members were last year offered an excellent range of gift and celebration items themed for Easter.

Card Relay Drives Sales at Streaky Bay

hallmark-streaky.JPGnewsXpress Streaky Bay has benefited from a greeting card relay organised by Hallmark Cards.  The relay has resulted in a fresh look for greeting cards and better offer for Streaky Bay customers.  The work by Hallmark included thorough assessment of sales performance and other factors in determining new cards ranged and category level weight for the business.    Anyone living in beautiful Streaky Bay South Australia looking for a card should go to newsXpress Streaky Bay.

Hallmark is the strategic partner of newsXpress.  Through this partnership newsXpress is able to access a range of benefits and support to help our members drive sale.

Click on the image to see a larger version of the photo.

Valentine’s Day Promotion at Watergardens

watergardens-valentines1.JPGnewsXpress Watergardens is promoting Valentine’s Day in several locations including this table display of plush from newsXpress preferred suppliers facing out into the shopping mall.

Sales are already strong with people getting in early to pick up their Valentine’s Day gifts.  the display is drawing good attention from people walking past.

Hallmark Sound Cards making a noise this Valentine’s Day

hallmarksound-val.jpgnewsXpress stores across the country are at the forefront of innovation this Valentine’s Day with a terrific range of Hallmark Sound Cards.

Sitting in prime position in among the broader Hallmark Valentine’s Day offer, the sound cards are a wonderful attraction for shoppers.  Getting people engaged with cards is vitally important to driving incremental growth.  The folks at Hallmark understand this.   It is one of the reasons they have original playing and signing on their sound cards.

As a strategic partner of newsXpress, Hallmark supports newsXpress members with easy have easy access to the innovative sound card range from Hallmark.  Our stores also have access to excellent business building support material including posters, prizes to give away and other tools with which we can drive good sales.

From an financial perspective, our Hallmark relationship delivers market leading financial benefits to our members, helping newsXpress stores bank better margin dollars from sales of the Hallmark range.

This Valentine’s Day, you can see the newsXpress / Hallmark partnership in action and delivering good results to to newsXpress members and their customers.

Gifts integrated with cards at Port Lincoln

portlincoln-gifts.jpgTwo weeks ago, newsXpress Beers Port Lincoln (SA) integrated gifts with cards as part of a strategy pursuing increased basket penetration.  They have placed a selection of appropriate gifts near each key card category.  Shoppers in Port Lincoln now have another reason to shop at newsXpress Beers Port Lincoln for cards and gifts.

Joy and David Whennen have been terrific innovators in their business, constantly evolving their offer to build a more enjoyable shopping experience and a more valuable retail business.

Father’s Day at newsXpress Kin Kora

fathers-day-2010-005.jpgThe team at newsXpress Kin Kora are no strangers to their promotional displays being highlighted on this blog, and a quick search would illustrate the amazing talent they have in this area. Their Father’s Day display for 2010 is no exception to this rule, and Sarah Coombs and her team have again cross promoted some of the major categories, Books, Confectionary, Gifts and Cards to great effect.

They have already recorded significantly increased sales for books based on last year’s results, and the Hallmark Sound Cards (featured left) are walking out of the door! With the right amount of stock on display and an inviting promotional strategy, they are primed for a big rush leading up to Sunday’s big day!

Father’s Day at newsXpress Harbour Town

habrourtown-fathers.JPGnewsXpress Harbour Town, in the Harbour Town shopping centre at Biggera Waters, is promoting Father’s Day right across the front of the store.  The brilliant display surrounds shoppers as they enter the store – as it should for which is the most important week in the Father’s Day retail season.

Featuring the Hallmark Father’s Day sound cards at the front of the store through to an excellent range of Father’s Day gifts, newsXpress Harbour Town does the newsXpress brand proud with an excellent retail pitch for what is shaping up to be a good season.

Father’s Day at newsXpress Wetherill Park

wetherillpark-fathers.jpgFather’s Day features on the dance floor at newsXpress Wetherill Park, located in Stockland Mall Wetherill Park in Sydney.

From the gift table featuring good margin gifts, including the Top Gear range, from newsXpress preferred suppliers through to the Hallmark Father’s Day card range, newsXpress Wetherill Park is a one stop shop for Father’s Day.

The newsXpress merchandise team sourced an excellent range of Father’s Day products to suit a broad range of economic situations.  newsXpress members get to choose products from the range, there is no mandatory supply.

newsXpress Cooma promotes Father’s Day

cooma-fathers.jpgCooma residents are in for a treat when they visit newsXpress Cooma and see the range of Hallmark Father’s Day cards.  The Hallmark sound cards feature original artists giving voice to a wonderful Father’s Day message.  At 38 Vale Street Cooma, newsXpress Cooma is a great place to shop for Father’s Day 2010.

Blending the newsXpress and Hallmark collateral gives the store a stronger pitch for the Father’s Day season.

Father’s Day at newsXpress Maryborough

maryboroygh-fathersday.jpgAt newsXpress Maryborough (VIC) Father’s Day starts on the dance floor (one of the most important places in any retail business) with an excellent range of gifts on the gift table and leads customers deep into the store.

Blending the Hallmark and newsXpress marketing collateral as they have done at newsXpress Maryborough makes for a professional and compelling pitch for the important retail season.

We are thrilled that newsXpress is made up of a community of committed, skilled and valuable retailers.

Father’s Day at newsXpress Robina

robina-fathersday.JPGnewsXpress Robina (QLD) starts their Father’s Day message facing into the mall, attracting shoppers with an excellent display which also promotes the MP3 player and sound system.

The blocking of the display under the newsXpress brand is professional and strong – it links the season with the retail brand.

The sound system prize for one lucky newsXpress Robina shopper is funded by newsXpress head Office as part of our commitment to provide high value shopper prizes to our members for key seasons.

newsXpress Sunbury Square takes Father’s Day in-store

sunburysq-fathersday.jpgRunning the length of the card display, newsXpress Sunbury Square, is promoting Father’s Day deep into their store.  Given the excellent range of gifts on offer at newsXpress Sunbury Square, this promotion of the next big card and gift season makes perfect retail sense.  Like most newsXpress outlets, they have a free sound system on offer for one lucky dad this Father’s Day.  This sound system has been provided free through the newsXpress / Hallmark cards relationship.

Hallmark recordable storybooks a hit

browns-plains-recordable.JPGnewsXpress Browns Plains is proudly promoting the entertaining and innovative Hallmark recordable children’s books.

Grandparents, parents, aunts and uncles all have an opportunity to create a truly unique gift of their loved one thanks to these innovative products.

newsXpress is 100% behind the Hallmark storybooks and has encouraged members to run with them.  newsXpress Browns Plains was one of the first to take up the offer and is proudly displaying them in a high traffic location.

Hallmark campaign drives incremental business

hallmark_frame.JPGThe newsXpress endorsed Hallmark promotion offering a free photo frame to customers buying three Hallmark greeting cards is working well for many newsXpress members.

This limited time offer is proving to be an excellent way to increase greeting card sales in between major card buying seasons.

We are thrilled to be working with Hallmark to achieve incremental revenue without cutting margin. Watch for more initiatives in this space soon.

Mother’s Day at newsXpress Sun Valley

img_0258.JPGnewsXpress Sun Valley have created a Mother’s Day destination in store using a four sided slatwall gondola. The main side features Hallmark’s range of Mother’s Day cards, including the new and wildly popular recordable greeting cards, while the front end contains perfcet gift ideas from suppliers such as Hallmark, Ernest Hillier, The Book Seat & hiPP.com.au.

The photo to the left illustrates the reverse side from the card display and features great product from newsXpress preferred suppliers including: Keyrings from Alexander Brands, KTwo range of DIY Binders also frm Alexander brands, Forever Friends, Gift Bags, Ribbons & Decorative Bows from Hallmark, Inspirational Plaques and Mugs from Artique, Photo Frames from Gibson Unity and Lako Digitla Photo Key rings available through LDC.

The last side of the display features seasonally relevant magazines, such as Women’s Weekly, Lovatt’s Big Crossword, Better Homes & Gardens and an assortment of AWW cookbooks.

newsXpress Members can order products featured and many more at great terms by visiting the newsXpress website and logging into the preferred supplier section.

Mother’s Day gift hamper on offer at newsXpress

hallmark-hamper.JPGnewsXpress stores across Australia are gathering entries for their local Mother’s Day giveaway. The prize this year is a luxury hamper packed with pampering goodies for mum. To enter, all you need to do is purchase a Hallmark Mother’s Day card, complete the entry form and place it in the specially marked entry box. The Hallmark range for Mother’s Day 2010 is extensive and includes the popular Hallmark sound cards and the recordable Hallmark sound cards.