Mother’s Day cards, books and gifts are being promoted on the dance floor at newsXpress Loengatha (VIC). These are all part of the newsXpress Mother’s Day offer – a broad range of good margin gifts catering to the interests of mums of all ages and situations. The team at newsXpress Leongatha has created a wonderful Mother’s Day environment by framing the gifts with cards as they have done.
Category: greeting cards
Easter at newsXpress Emerald
Sally and Peter Murphy at newsXpress Emerald along with their team have created an amazing easter wall to display their range of plush toys and gift lines. The display stands out due to the use of the exceptional newsXpress A1 posters along with shelf wobblers promoting the range of Hallmark Easter greeting cards surrounding the product.
newsXpress newsagents have reported a strong focus on developing their gift range this year to complement the traditional chocloate and confectionery offering.
Easter at newsXpress Bathurst
Easter cards and offers greet shoppers as they pass by newsXpress Bathurst NSW). From Darrell Lea eggs to Hallmark cards, the Easter offer at newsXpress Bathurst is brand-based and acts to draw people into the business.
While Easter is one of those seasons where most of the sales are crammed into a few days, having the display out and in prime position early gets into the minds of shoppers that your business is the go to place for the season.
newsXpress Seymour celebrates Valentine’s Day
The team at newsXpress Seymour (VIC) has created a great display of gifts and cards for Valentine’s Day. This features marketing collateral from Hallmark as well as that supplied by newsXpress – all around the Valentine’s Day theme of LOVE. In among the gifts are products sourced by our newsXpress merchandise team.
newsXpress Seymour has undergone considerable change over the last year and a half, bringing a whole new shopping experience to Seymour. It is great to see the business refreshed and embracing for a terrific 2010.
Valentine’s Day at newsXpress Knox City
The team at newsXpress Knox City is promoting a range of Valentine’s Day products in front of cards at the entrance to the store. The gifts which include plush, keyrings, mugs and other items are already selling well as are the Hallmark Valentine’s Day cards. As part of the newsXpress / Hallmark strategic partnership, one lucky customer at Knox will win a luxury gift hamper. This is also on offer at most newsXpress stores.
The newsXpress Valentine’s Day collaterall is being used elsewhere in the store to promote Valentine’s day.
Henderson Greetings planogram drives party sales
The birthday and party related planograms developed by Henderson Greetings and embraced by newsXpress are driving good results for our members. They enhance the party related offer and present a strong visual message and this is what is helping to drive good business.
newsXpress is pleased to have the Henderson Greetings planograms in our planogram suite. Planograms represent best practice retail. They make it easier for comparison between businesses, easier to manage the space and more useful for driving supplier engagement.
newsXpress is leading the newsagency channel in planogram development and implementation. Our members are reaping the financial rewards of this effort.
Sometimes we see people get caught up in chasing a deal and ignoring a good margin opportunity in front of them. The key to success is sales. Planograms, like the new offers from Henderson Greetings, drive sales. The newsXpress commercial terms deliver a margin to make retailers happy.
newsXpress Wetherill Park: Card Retailer of the Year
newsXpress Wetherill Park has won the 2009 newsXpress Card Retailer of the Year Award. They achieved great sales growth through carefulattention to the card department and a close relationship with suppliers. Theirresults are a true stand out and based on an already strong sales base.Their success proves what can be done through proactive engagement with cardsuppliers and in-store through displays and promotions. Congratulations to Ginella Di Franco and Antonella Postaj and their team.
Antonella and Ginella are photographed with newsXpress Director Graham Randall.
Now dads will never get lost!
newsXpress and Hallmark Cards have combined to help more than one hundred dads across Australia never get lost again. Today, in many newsXpress stores, luck winners were drawn for the 100+ Sat. Nav. devices we have given away as part of our Father’s Day promotion. Already we have received reports of calls to excited customers sharing the news of their win.
Offering a local prize like this is good for the local community. It is another way newsXpress is demonstrating its understanding of the importance of the local community connection.
Watch for more local promotions like this from newsXpress and Hallmark – newsXpress customers are the winners!
For Arts Sake continues as preferred supplier
newsXpress welcomes For Arts Sake as a renewing preferred greeting card supplier to its group of 160 newsagencies.
The extended For Arts Sake newsXpress relationship wills see For Arts Sake cards, gifts and social stationery represented in more newsXpress retail locations.
“The unique range of For Arts Sake cards and other lines are a important in many newsXpress locations around Australia.” commented Graham Randall, Managing Director of newsXpress. “We are pleased to renew this relationship with For Arts Sake”
As a preferred supplier, For Arts Sake will be actively considered by newsXpress members in greeting card and related categories. The new relationship also provides For Arts Sake with access to newsXpress members at member meetings, Market Fairs and our National Conference in Melbourne in October.
“We are delighted to have this opportunity to work with such a proactive group of newsagents as we find at newsXpress. We are confident that our range will serve their businesses and their customer well.” said Richard McGilvray, General manager Sales For Arts Sake.
The newsXpress and For Arts Sake teams will start communicating details of the confidential offer to newsXpress members in the next week.
For Arts Sake distributes to over 5000 retail stores through out Australia and New Zealand and employs over 150 people. For Arts Sake is widely recognised as the largest Australian owned Greeting Card and Gift Company. In addition to its comprehensive Everyday card range For Arts Sake has a significant lifestyle range of cards and a comprehensive range of gift lines.
Henderson Greetings joins newsXpress as a preferred supplier
newsXpress welcomes Henderson Greetings as preferred supplier
MELBOURNE – July 7, 2009 — Newsagency marketing group newsXpress today welcomes Henderson Greetings as a preferred greeting card supplier to its group of 160 newsagencies.
The new strategic relationship between Henderson Greetings and newsXpress will see Henderson greeting cards represented in more newsXpress retail locations.
“We are thrilled to welcome Henderson Greetings to our preferred supplier group.” commented Graham Randall, Managing Director of newsXpress. “Their range of Australian made cards and our trading terms add value to the newsXpress greeting card offer.”
As a preferred supplier, Henderson Greetings will be given in-store preference by newsXpress and its members in the greeting card and related categories as well as access to newsXpress members at member meetings, Market Fairs and our National Conference in Melbourne in October.
“We have no doubt that your members will gain considerable benefit from our inclusion as a preferred supplier. We see our relationship with newsXpress as a perfect fit and look forward to our years working together.” said Tom Stevenson, Managing Director of Henderson Greetings.
Henderson account managers and newsXpress Business Development Managers will be confidentially communicating terms of the relationship with newsXpress members in the coming weeks.
Henderson Greetings has been operating in Australia for 13 years, having purchased the business of Henderson Publishers when it was retiring from business with a proud history of 50 years. A key factor in the company’s success is as Australian Licensee of Simon Elvin Ltd., England’s largest private manufacturer of cards and allied product. Simon Elvin is a significant player in the world market distributing to 70 countries throughout the world.
Excellent Mother’s Day at newsXpress Watergardens
Our corporate store, newsXpress Watergardens, had an excellent Mother’s Day season. The hero was our Hallmark Cards range. The feature was the free Sony camera one of our lucky customers will win. Sales have been exceptional. They are driving excellent results with gifts.
We created our corporate store as a place we can play as a business. This continues to work well for us as we try new products. It also works in providing the Directors with personal feedback on newsXpress strategies and supplier relationships.
newsXpress Watergardens is 100% Hallmark. Our range of cards is something our customers often comment about, especially around Mother’s Day when our display is so strong.
Renee and the newsXpress Watergardens team have done the newsXpress team proud this Mother’s Day.
newsXpress supports Hallmark fundraising
newsXpress is proudly supporting Hallmark Cards and their fundraising efforts for the National Breast Cancer Foundation this Mother’s Day through their Cards For Cure campaign.
Hallmark has been supporting the NBCF since 2001 and have been recognised by the organisation for their commitment.
newsXpress locations across Australia have a full range of these fund raising Hallmark Mother’s Day cards on display as well as promotional material supporting the important work of the NBCF.
In buying a Hallmark card this Mother’s Day you support breast cancer research and show that together we can make a difference.
The lucky charms which enhance newsagency sales
newsXpress members are enjoying success with the lucky charms in the photo and others of similar style. These are an ideal add on for a card purchase, a good way to extend the shopping basket. They are especiaally popular with women. newsXpress regularly works with suppliers on a range of basket extension opportunities. Products like the lucky charms are easy to try and locate within a busy shop. What can make them work well is the retail expertise newsXpress offers from being able to draw on the success of 160 stores.
Ron Thorpe guides newsXpress members on greeting cards
As National Business Development Manager for Hallmark Cards, Ron Thorpe developed an excellent reputation for his formidable knowledge about greeting cards and how newsagents can configure their businesses for optimum competition in this category. In his role with newsXpress, Ron guides the group on greeting card strategy. Our access to Ron’s insights and knowledge is a key point of difference in the newsXpress offer. Ron is also available as a resource to members on store-specific card issues.
newsXpress has assembled a team of experts to help in various parts of member businesses. Thanks to the expertise of Ron Thorpe and the rest of the team, newsXpress is able to help newsXpress newsagents lead the channel on year-on-year growth.
Sunbeam espresso machine prize for Valentine’s Day
Buy a Hallmark Valentine’s Day card at a participating newsXpress newsagency between now and February 14 and go in the draw to win a Sunbeam Espresso Machine. There is one Espresso machine on offer per participating newsXpress store – great odds for a great gift this Valentine’s Day. As the posters in-store say, Brew a little love … thanks to Hallmark and newsXpress.
newsXpress is proud to be part of this national campaign by Hallmark. Each store will conduct its own draw and call winners to let them know of their success with Hallmark and newsXpress.
Local prizes have been a successful marekting tool for our newsagency marketing group and are, in our view, a another reason our year on year (same store) greeting card sales growth is better than other newsagents.
Countdown to Christmas
The Hallmark Christmas countdown is a feature in newsXpress newsagencies across Australia. It is a bright beacon placed at the front of the shop drawing customers in for some good Christmas shopping.
Through the course of the year, newsXpress newsagencies receive considerable marketing collateral as part of the Hallmark relationship. This helps our stores outperform many other retailers in the greeting card and gift packaging categories.
At seasonal times and through the year, our merchandise team works closely with Hallmark to leverage the relationship for our members and our respective businesses. Core to this leverage is value, value to our brands and value to the consumer. Anyone can grab business today with a big discount. It takes strategy and commitment to build for the long term. This is the focus of the newsXpress / Hallmark relationship.
Setting up for a great Christmas
newsXpress Crows Nest have set themselves up for a great Christmas season with these impressive displays.
Daniel and the team have given some great merchandise treatment to greeting cards and gifts while paying attention to traditional themes with the accompanying decorations.
Greeting card workshop a winner in WA
Ron Thorpe, one of
Card workshop for Sydney
newsXpress is hosting a greeting card workshop in
newsXpress is a full service marketing group and this workshop is an excellent example of the company reinvesting in the newsagency channel to drive better business outcomes for newsagents.
Greeting card workshop adds value
Some of our Queensland newsXpress members participated in the Ron Thorpe led greeting card workshop yesterday – some traveling from as far north as Cairns for the half day workshop.
Training opportunities such as this are an important part of the newsXpress experience. Helping newsagents work on their businesses, developing a better shop layout, improving processes and driving better business decisions are key objectives we pitch when newsagents consider joining with us.
Newsagents can influence the success of the card department much more than they think possible and through this workshop and thanks to the experience of Ron Thorpe we are able to help our members achieve this.
newsXpress provides a host of training opportunities for newsagents and staff members. This commitment to continuous improvement is essential is a competitive retail environment.