Two weeks ago, newsXpress Beers Port Lincoln (SA) integrated gifts with cards as part of a strategy pursuing increased basket penetration. They have placed a selection of appropriate gifts near each key card category. Shoppers in Port Lincoln now have another reason to shop at newsXpress Beers Port Lincoln for cards and gifts.
Joy and David Whennen have been terrific innovators in their business, constantly evolving their offer to build a more enjoyable shopping experience and a more valuable retail business.
