newsXpress Ocean Grove has been promoting Mother’s Day with this terrific dance floor display offering a broad range of gifts and cards for the season.
Hitting customers as they enter the store, there is a broad range of Mother’s Day gifts on offer from a variety of newsXpress preferred suppliers.
Customer interaction for this and other in-store promotions at newsXpress Ocean Grove has excellent – driving good results for the business.
newsXpress Nerang has been promoting Mother’s Day using newsXpress and Hallmark collateral in the window as well as in-store. They have also made good use of their digital screen in-store – showing Mother’s Day themed promotions.
The result of the displays and other promotional activity has been good sales. Like many newsXpress members, newsXpress nerang likes that they have been able to promote that one of their customers will win a Kobo e-reader … a valuable and appealing prize.
newsXpress Kingaroy Mall has been promoting Mother’s Day 2011 out the front of the business with a good range of Mother’s Day cards as well as gifts. All customers entering the newsagency pass by these Mother’s Day offers. This is exactly where Mother’s Day needs to be to leverage the most of the opportunity. By using balloons they have enhanced the attention the display attracts.
newsXpress Sunbury Square made a decision to place Mother’s Day cards on the wall, facing customers in an excellent high-traffic location in-store. The result is a very effective and easily-shopped Mother’s Day card display – as the photo shows. While different store formats and situations require different responses to the handling of Mother’s Day, the strategy of putting this major season on the wall in such a bold display is paying off for newsXpress Sunbury Square. Shoppers can see that they are to go-to greeting card outlet in Sunbury.
newsXpress Leongatha has been promoting Mother’s Day with this wonderful and creative window display facing onto the main street.
Featuring wonderful Hallmark collateral and a selection of gifts, the window display featured Mother’s Day opportunities for mothers of all ages and situations.
It is through attractive and appealing displays like this that newsXpress members can position their businesses competitively for major seasons like Mother’s Day. We have access to a broad range of collateral and resources directly through the group and through strategic partner Hallmark Cards.
The whole front window of newsXpress Pakenham has been promoting Mother’s Day 2011.
Featuring newsXpress Mother’s Day collateral, Mother’s Day Book Sale collateral, a wonderful range of Hallmark Mother’s Day cards as well as a a selection of gifts, the window is a terrific invitation for the season.
Like so many newsXpress members, newsXpress Pakenham has been having a terrific Mother’s Day season.
newsXpress Albany Forest has been having a terrific Mother’s Day season. They have had a good range of cards and gifts on offer at the front of the newsagency facing shoppers as they pass by.
Featuring Hallmark Mother’s Day cards, Mother’s Day gifts and Mother’s Day themed helium filled balloons, the front of shop display has worked a treat attracting browsers and converting them into shoppers.
In Queensland this year especially it is good to hear stories of trading success with Mother’s Day.
newsXpress Australia Fair on the Gold Coast is promoting Mother’s Day from this display at the front of the store through to more Mother’s Day products and offers deep into the newsagency.
As the photos on this blog have shown over the last couple of weeks, newsXpress locations across Australia have embraced Mother’s Day in a consistent way … offering access to an excellent range of products, supported with good visual merchandising and backed by good value consumer offers.
newsXpress St Clair has a terrific Mother’s Day offer spreading across the front of the business, facing into the shopping mall with the Hallmark Mother’s Day range at the hear of the promotion.
St Clair, like many newsXpress members, is reporting good business for Mother’s Day 2011.
newsXpress Terrigal has been promoting Mother’s Day with this cross-aisle display offering Mother’s Day cards, Mother’s Day gifts and Mother’s Day books. Greeting customers as they enter the shop, the display is a perfect reminder, easy to browse and offers a good range for a variety of Mother’s Day giving situations.
newsXpress Mornington Central is promoting it’s Mother’s Day card range on the wall facing onto the high-traffic dance floor area of the store. Featured under a spotlight, attention is drawn to the range to all who enter the store. This featured position is reflected in sales of Mother’s Day cards. Click on the image for a larger version of the photo.
newsXpress Redcliffe tells a terrific Mother’s Day story with an excellent range of gifts and cards – with an attractive display right across the front of the business and running deep inside.
Capping the display with newsXpress collateral and working in with supplier collateral, the Mother’s day story at newsXpress Redcliffe is professional, bold and commercial.
newsXpress Deception Bay has had a wonderful variety of creative displays promotion Mother’s Day for weeks now. The display in the photo features the Kobo e-reader which one lucky newsXpress Deception Bay customer will win. Along with a range of gifts on the display, the Kobo reader box if there for shoppers to see.
This type of prime location at newsXpress Deception Bay is what helps drive major seasonal sales. Well done to the Deception Bay team.
newsXpress Gatton has a terrific multi-faceted display in place promoting Mother’s Day cards and gifts. The display faces customers as they enter the newsagency.
Capped with the newsXpress Mother’s Day marketing collateral and featuring cards and gifts from newsXpress preferred suppliers, the display serves a broad cross-section of Mother’s Day shopping opportunities.
With Mother’s Day just a week away, newsXpress members like newsXpress Gatton are embracing the season to make the most of the opportunity. They understand the importance of seasonal based marketing not only for the Mother’s Day season but all seasons.
newsXpress Armidale (NSW) is promoting an excellent range of Mother’s Day gifts from newsXpress preferred suppliers along with their range of Hallmark Mother’s Day cards.
With a Kobo e-reader on offer to one lucky newsXpress Armidale shopper and an excellent range of gifts and cards, there is plenty to turn browsers into shoppers.
With Easter cutting into Mother’s Day time, newsXpress stores across Australia have moved quickly to give the next season appropriate focus in-store.
newsXpress locations across Australia are each giving away a Kobo e-reader for Mother’s Day along with a voucher for buying books online. To get in the running, all a shopper has to do is purchase a Hallmark Mother’s Day card. It is as simple as that. In each participating location a Kobo e-reader will be given away.
What a wonderful gift for mum and a wonderful promotion from newsXpress and our strategic partner Hallmark.
In addition to collateral promoting the Kobo offer in-store, newsXpress has produced marketing for use in catalogues, for use by shopping centre management in their promotions and elsewhere externally to the business.
The free Kobo e-reader on offer through newsXpress locations is another reason to do your Mother’s Day shopping at newsXpress this year.
newsXpress Knox has been promoting Easter at the front of the newsagency, facing out into the mall with this display for the last six weeks. The range looks different today to when the photo was taken at the start of the seasonal promotion.
With just a few days to go, Easter cards, gifts and eggs have been selling well at newsXpress Knox with many shoppers drawn to the range from the mall in front of the shop.
Beautifully blending newsXpress and Hallmark marketing collateral above the product display, the Knox team has taken care to maintain and adjust the range during the day as products have sold through.
The focus on seasons at Knox is part of the overall business plan for 2011, using seasons to attract new shoppers to the business. So far, looking at data for Valentine’s Day and Easter, the plan is working, this business is achieving double digit traffic and sales growth over the same period in 2010. This is a testament to the commitment of the team we have at newsXpress Knox.
newsXpress Sandgate has been promoting Easter with this display featuring cards, gifts and eggs, capped by a 3D representation of our 2011 newsXpress Easter marketing collateral.
Located on the dance floor and being passed by all visitors to the newsagency inducing those who only browse, the Easter range is being well shopped through the season.
newsXpress Sandgate, like many newsXpress members, did their seasonal shopping with newsXpress preferred suppliers, making the most of newsXpress off invoice discounts and other benefits negotiated by the newsXpress merchandise team.
newsXpress Frenchs Forest has a terrific window promoting an excellent range of Easter goodies to shoppers in their centre.
Using the newsXpress Easter collateral to border the window and their mix of products – eggs, gifts and plush – on the shelves, the result is a tempting and appealing Easter offer which is drawing shoppers into the store for the seasonal purchases.
While Easter is traditionally a last minute shopping season, newsXpress stores are reporting good sales already, before the last week had begun.
newsXpress Manly West (QLD) is promoting Easter with an excellent display of gifts, Easter eggs and Easter cards on the dance floor, facing customers as they pass and enter the newsagency. This bright display is already attracting shoppers and generating good business for newsXpress manly West.
Notice the placement of the newsXpress exclusive Easter posters above and in front of the terrific Easter display. The newsXpress collateral pack contained these A1 double sided posters as well as A3 and A4 double sided collateral with which to promote the Easter season.
The seasonal collateral collateral pack of A1, A3 and A4 posters is provided without extra cost to newsXpress members.