Category: Christmas

Plenty of newsXpress stores across Australia have the Hallmark Christmas Keepsakes on the shop floor … and selling.

This year’s Hallmark Christmas Keepsakes are presented in a terrific floor display unit of a class and style ideal for promoting the exclusive Christmas themed items.

newsXpress stores ordered months ago in their planning for the run up to a successful Christmas.

Packaged for gift giving or preserving by collectors, these keepsakes help newsXpress members present a branded point of difference around the Christmas theme – a valuable point of difference for participating newsXpress members.

newsXpress Maryborough has been promoting Christmas with this display on the high-traffic dance floor, promoting a broad range of Christmas gift items including newsXpress Christmas catalogue items.

The display is supported with newsXpress Christmas collateral.

Like across the newsXpress retail network, Christmas at newsXpress Maryborough has been busy in-store and across the sales counter.

Thanks to a broad range of products available from newsXpress preferred suppliers our members are able to satisfy a broad range of shopper needs.

newsXpress Maffra has been promoting newsXpress Christmas catalogue lines and other Christmas items with this display in-store.  Since the photo was taken a month ago sales have been excellent, seeing many lines purchased by happy shoppers.

newsXpress provided a core catalogue range to newsXpress stores and made available access to a broad range of suppliers with other Christmas lines ideal for all sorts of retail situations.

Gifts from suppliers like The Pudding Lady, Gadget King, Landmark Designs, ABW, Sklansen and other suppliers have sold very well this Christmas.

newsXpress Yarram had an excellent display of newsXpress Christmas catalogue lines on display in-store and in the window in the lead up to Christmas.

While more than a month old, this photo shows how they were supporting Christmas and making the most of the excellent range of Christmas items in the newsXpress promotion.

Attracting shoppers and riving good sales, this display helped drive good Christmas sales for newsXpress Yarram.

By connecting with brands this Christmas, newsXpress made shopping easier for newsXpress customers. There is a trust of major brands which makes buying decisions easier.

Christmas has been front and centre at newsXpress Ivanhoe for more than a month with this well-stocked (when the photo was taken) display and other displays in-store.

The range of products and use of marketing collateral provided the store with an excitement which it vital to success in the Christmas sales period.

newsXpress members were able to access Christmas related products from more than seventy of our preferred supplier community.  This provided an excellent range from which to choose.

newsXpress Ocean Grove has been promoting Christmas with this display on the dance floor.

The display in the photo showing some newsXpress catalogue and non catalogue lines and some of the newsXpress provided marketing collateral was just part of their overall Christmas pitch.

Sales have been excellent in the run up to the big day.

Christmas 2011 has delivered excellent results for newsXpress members across cards, Kris Kringle gifts, regular gifts and some gift items from left field.

newsXpress Bairnsdale has been enjoying terrific sales in the lead up to Christmas.  From the newsXpress catalogue lines through to the Hallmark Jingle product sales have been excellent.  Indeed they have struggled to keep up with demand for the Hallmark Jingle product as it has been a runaway success with Bairnsdale shoppers.

Key to the success at newsXpress Bairnsdale has been excellent visual merchandising which leverages the excellent products supported by the newsXpress brand.

The display in the photo is well positioned on the dance floor, making the most of excellent store traffic.

newsXpress Roselands has been operating a large outpost at the Westfield Roselands Shopping Centre in Sydney in the run up to Christmas.

Featuring an excellent range of Hallmark Christmas cards, gifts, books and other Christmas treats, the outpost is a testament to the work of Vinay and the team at newsXpress Roselands.

newsXpress supports outposts as an excellent way to boost sales around major seasonas.

newsXpress Melton has been having a terrific time with Christmas this year including great sales from their Christmas outpost featuring Hallmark Christmas cards,  books, calendars, wrapping paper and other items targeted at the Christmas shopper.

Outposts like this are important to shopping centre newsagencies as they make the most of extra Christmas traffic.  newsXpress preferred suppliers offer plenty of product opportunities with which to leverage outpost opportunities.

newsXpress Yarram has been displaying the Hallmark range of Christmas cards with this terrific display in-store.

Starting with the boxed card range, the display runs through all the captions covered by the Hallmark Christmas 2011 range.

newsXpress stores have has easy access to replenishment stock and feature offers of Christmas products from Strategic Partner Hallmark Cards.

newsXpress Manly West has been promoting Christmas throughout the shop as well as with this terrific wall display featuring our newsXpress marketing collateral.

newsXpress provides newsXpress members with a core catalogue offer and access to a range of preferred suppliers for buying to local shopper needs – providing a national and local offer, the best of both worlds.

newsXpress East Maitland has been promoting the newsXpress Christmas range with this terrific display in-store in the lead up to Christmas.

The Lolita glasses were a feature, bringing colour and focus to the display which also includes products from The Pudding Lady as well as other suppliers.

Some items had already sold out by the time the photo was taken earlier this month.

This is a photo of the Christmas display in-store at newsXpress Pakenham.  While now well sold down since the photo was taken, back then they were displaying the newsXpress Christmas catalogue range in with other Christmas items sourced by the business.  There is no doubt that the more care taken with a display at Christmas the greater the success.  newsXpress Pakenham is having a terrific Christmas.

newsXpress Inverloch has been promoting the newsXpress Christmas catalogue range in-store using newsXpress collateral.  The photo shows just part of their Christmas display facing a traffic thoroughfare in the business.

As the range has sold down they have added other items to ensure that shoppers have plenty of Christmas gift items from which to choose.

newsXpress members have had plenty of gists to choose from thanks to a diverse portfolio of preferred spillers in the gift space.

newsXpress Yarram is having a terrific Christmas with this range of Christmas products from newsXpress preferred supplier Gibson.  The Christmas range brings colour to the shop and drives excellent sales as shoppers look for trinkets and treats with which to bring Christmas colour and cheer to home and the workplace.  Gibson has been an excellent support for newsXpress members this Christmas, providing excellent support for a wonderful range of Christmas themed products.

newsXpress Macarthur is making excellent and consistent use of newsXpress collateral and products from newsXpress preferred suppliers to drive their message in-store this Christmas.  Dressing the shop in a consistent way and embracing the Christmas theme makes for a celebratory feel for the business.  The shop looks wonderful and business performance is excellent as a result.

newsXpress Whittlesea is promoting Christmas throughout both retail outlets operated by the business, promoting not only the newsXpress Christmas catalogue range but also other Christmas gifts, trinkets and decoration items.  They also have this Christmas area inside the business, a corner of all sorts of Christmas items. The range is diverse and the offer appealing … based on excellent sales.

newsXpress Mortdale has been promoting the newsXpress Christmas catalogue range on a table on the dance floor in-store.  Featuring products from the catalogue with easy to read price tags and in an accessible location has proved to be the key with the Christmas catalogue.  With many stores reporting sell-outs, our national merchandise team has good learnings on how to display and where to make the most of the opportunity and these are shared with newsXpress members.  As we get closer to Christmas, good newsXpress members are adjusting displays to make the most of last-minute shopping opportunities.