It’s a beanie Boo Easter coming up

newsXpress stores across Australia are loving the Easter Beanie Boos from Ty. these cuties are bringing joy to Beanie Boo collectors and to kids discovering Beanie Boos for the first time.

The 2026 Easter Ty Beanie Boo Collection Lineup

  • Chirps (The Large Yellow Chick): The star of the foreground! She’s a bright yellow chick with sparkly pink eyes.

  • Emmie (The Chick in the Bonnet): Just behind Chirps, this pale yellow chick is wearing a teal-colored Easter bonnet.

  • Twitches (The Pastel Bunny): Positioned in the middle-back, this bunny has vibrant rainbow/pastel fur and is known for wearing little yellow chick slippers (though they’re tucked away in this shot).

  • Sprout (The Multicolored Bunny): On the far right, holding a colorful satin plush Easter egg.

  • Praline (The Brown Bunny): On the far left, the more traditional-looking brown and white mottled bunny, also holding a blue speckled egg.

These characters are part of the 2026 limited release, which fits perfectly with the newsXpress strategy of offering collectors items they can’t always find at major big-box retailers. Since these are often preferred over chocolate for long-lasting Easter gifts, highlighting their unique “birthdays” and “poems” on social media drives that “must-have” urgency for collectors.

This is another traffic win for newsXpress members and a heartwarming win for Ty Beanie Boo collectors.

Beyond the bright colours and those iconic sparkly Beanie Boo eyes, these Ty Beanie Boos offer a wonderful alternative to traditional confectionery.

For parents and grandparents looking for a gift that lasts well beyond the long weekend, these plush companions become a memory of the season rather than a fleeting treat.

Each character, from Chirps to Emmie, has their own unique personality and birthday, making them a personal and collectible choice.

Whether they’re being tucked into a gift hamper or discovered at the end of an Easter egg hunt, these limited-edition releases are the perfect way to bring a little extra magic to the morning without the sugar rush.

Join us in newsXpress for Easter fun and collection with Beanie Boos and more.

newsXpress is a marketing group that supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

Published by

mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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