Like many newsXpress members, newsXpress Glendale has established a Facebook page. They are promoting this at their lottery counter with this simple reminder to shoppers as shown in the photo. newsXpress Glendale makes special offers to customers who ‘like’ their Facebook page. They also use this channel to communicate news to customers.
Month: October 2011
lalaland and Simson cards at Ascot Vale
newsXpress Ascot Vale offers an excellent range of cards to Ascot Vale shoppers including the latest from lalaland, a new newsXpress preferred supplier.
Behind the lalaland spinner you can see the Simson range on the wall. Simson is also a newsXpress preferred supplier, offering an excellent range of everyday and lifestyle cards for all card giving occasions.
Click on the image to see a larger version of this photo.
Complete Wedding magazine promotion
newsXpress Lismore Square has been promoting Complete Wedding magazine from newsXpress preferred supplier Universal Magazines with this promotional display placement at the front of the newsagency, facing shoppers as they enter the business.
This is a perfect time to be promoting wedding magazines and Complete Wedding is an excellent magazine to promote.
newsXpress members have access to bonus margin from Universal Magazines as a reward for achieving an agreed level of sales growth on a year on year basis.
Complete Wedding is one of a range of excellent titles from Universal which newsXpress members can support knowing that they have broader support from newsXpress. Universal titles feature on our in store radio and other promotional channels.
Halloween at newsXpress The Gap in Queensland
newsXpress The Gap in Queensland has been having fun with Halloween already thanks to this display of Halloween products on show.
Even though the day is just under a month a way, newsXpress stores are already reporting good sales of Halloween products.
Thanks to our excellent buying, newsXpress stores are price competitive with Halloween products.
Optus promotion at newsXpress Top Ryde City
newsXpress Top Ryde City has been promoting Optus handsets and Optus SIM packs with thanks to collateral and display units provided by Optus and our friends at Jenlist … a preferred supplier to newsXpress. The tactical placement of the promotion at the counter ensures that it is seen by shoppers and opens the opportunity for impulse purchase.
The keen pricing of the Optus enables handsets makes them an appealing impulse purchase.
newsXpress Phonecard Promotion Drives Sales
newsXpress corporate store at Knox City Shopping Centre is enjoying excellent growth in newsXpress phonecard sales thanks to promoting in several high traffic points within the business including out the front of the shop where the simple yet effective display in the photo is showing. Promoting the newsXpress phonecard not only helps our customers save money on overseas and interstate calls, it also promotes the newsXpress brand every time the card is used. This is a terrific win for newsXpress shoppers, newsXpress members and our partner behind the newsXpress phonecard.
Promoting the Hallmark recordable storybook range
The wonderful Hallmark recordable storybook range from has been on show behind the counter with this terrific display at newsXpress Knox at Knox City Shopping Centre in Victoria. The display takes up the entire feature area at the back of the counter:
This display not only shows off the excellent range of products but leverages the Hallmark brand.
Promoting the newsXpress magazine Club Card, the most successful newsagency loyalty program ever
newsXpress Runaway Bay is promoting the newsXpress Magazine Club Card on the plasma screen above their weekly magazine feature display. This promotion is certain to help drive sales of magazines as shoppers at Runaway Bay realise the excellent value achieved from using the Magazine Club Card. The newsXpress Magazine Club Card is the most successful and valuable loyalty program in the history of the newsagency channel and it is being well leveraged by the happy team at newsXpress Runaway Bay.
2012 calendar range at newsXpress Upper Edward Street
2012 calendars are already selling at newsXpress Upper Edward Street where their calendar range includes this impulse purchase unit on the shop floor. Showing off calendars in several locations can be a good way to leverage impulse purchases from shoppers as they move around the newsagency.
Using newsXpress exclusive calendar collateral is an excellent way to draw attention to the calendar range as it promotes range and not just the calendars in the stand on display.