Month: October 2011

Scary Sesame Street fun for Halloween

These Halloween themed Elmo plush items from the Sesame Street range are a nice extension to what you usually see on offer for Halloween.

Thanks to newsXpress preferred supplier Jasnor we have access to a good range of seasonal items to extend seasonal and year-round gift and related opportunities.

The Elmo plush items make Halloween more accessible to younger people.

newsXpress has pioneered Halloween for newsagents, having first entered the season in a big way in 2005.  While others have followed, none has the depth of range of creative collateral that we offer through newsXpress for this commercially valuable season.

2012 diaries at newsXpress

newsXpress stores across Australia have a terrific range of diaries on show.  From small fashion oriented diaries through to large day to a page desktop diaries, the range from newsXpress preferred suppliers is excellent ands the opportunity for shop floor presentation is excellent.

In addition to good buying and excellent range display, newsXpress stores have guidance from the group on margin, to maximise the opportunity in terms of the business bottom line.

All of this is supported with newsXpress marketing collateral in-store to alert shoppers that you have an excellent range of diaries available.

The photo shows just part of the diary range at newsXpress Sunbury Square.  You can see an excellent range easily shopped and appealing to draw in traffic.

Great to promotion at newsXpress East Maitland

newsXpress East Maitland is partnering with one of our preferred suppliers of toys to put together this terrific display of toys in-store.

Located perfectly in a highly visible location and offering easy access to a broad range of toy product, the display is set to draw traffic and drive sales.

Through newsXpress, members have access to some excellent value toy offers which enable them to drive good sales and bank excellent margin dollars from the toy category.

Calendars and diaries feature at Mountain Creek

newsXpress Mountain Creek is showing off diaries and calendars from newsXpress preferred suppliers with displays on either side of the entrance to the store as shown in the photo.  Using calendars and diaries in this way is sure to attract shoppers as well as leverage purchases from those already heading to the newsagency.  Both categories benefit from tactical placement like this.

Thanks to great deals and range guidance, newsXpress stores are reporting excellent results already from calendar an diary sales.

 

Hallmark boxed Christmas card range featuring at newsXpress stores

Right across the newsXpress group, newsXpress stores are promoting the excellent range of boxed Christmas cards from Hallmark.  The Hallmark range has been enhanced this year with new designs, fresh collateral and support for the National Breast Cancer Foundation coming from the purchase of every box.  Doing good when buying wonderful boxed Christmas cards is a bonus and an important part of the Christmas spirit.

newsXpress stores have the Hallmark boxed Christmas card range showing in high-traffic locations, to make the most of early buying for the season.

 

Excellent 2012 calendar offer at newsXpress Sunbury Square

newsXpress Sunbury Square is offering an excellent range of 2012 calendars with this best-practice display in-store.  Click on the image to see the detail of some of the range.

Catering for a broad range of interests, the calendar range makes newsXpress Sunbury Square the go to place for calendars in Sunbury Square.  Refreshed and reorganised each day, this display not only reflects brilliant retailing on the part of the newsXpress Sunbury Square team it also represents the wonderful range of calendars available from newsXpress preferred suppliers.

As a group we are looking forward to a wonderful calendar season.  We have access to terrific products backed by excellent collateral and marketing strategies.

 

Making the most of the Bathurst race opportunity

newsXpress Orange put on an excellent promotion of products to coincide with the Bathurst race last weekend.  This display brought together specially sourced product along with some newsXpress preferred supplier product such as calendars.  The result was a stunning display connecting newsXpress Orange beautifully and commercially with a prized and appreciated event being held in nearby Bathurst.

Well done to everyone at newsXpress Orange for such a terrific display.

 

Halloween at newsXpress Runaway Bay

Click on the image for a great view of this wonderful display of Halloween products at newsXpress Runaway Bay.

This is the first crack at Halloween by the newsXpress Runaway Bay team since they opened the business.  They have a wonderful range of products on show and a terrific sense of retail theatre created through the display.

Shoppers at the Runaway Bay shopping centre are loving the energy, fun and great service being delivered by the team at newsXpress Runaway Bay.  Halloween is giving the team another opportunity to show off the newsXpress difference.

Terrific Tinco range display at newsXpress East Maitland

newsXpress East Maitland has created a wonderful display of products from our friends at Tinco.  nice coming on as a newsXpress preferred supplier, Tinco has helped many newsXpress members grow sales in the gift / gift packaging area.  We are seeing the tins sold as items for personal use as well as for gifts.  We are also seeing them sold as packaging for other gifts.  They have so many uses, making the Tinco range a welcome addition to newsXpress stores.  Please click on the image to see a larger version of the photo.

newsXpress Emerald embraces halloween 2011

newsXpress Emerald in Queensland has a terrific display promoting Halloween at the entrance to the newsagents.  This is an excellent embrace of the Halloween opportunity … not only showing off the season for their local success but also showing off their newsXpress connection and our national support for what is now a commercially valuable as well an tremendously fun season.

Knowing the team at Emerald they are set to have fun with Halloween as the big day gets closer.

Delivering an excellent margin and supporting products for shoppers of all ages, Halloween is a fun an engaging season, ideal for any newsagency as newsXpress members have discovered since we first embraced the season, leading the newsagency channel, in 2005.

newsXpress exclusive 2012 diary marketing collateral key to driving diary sales

The collateral created exclusively for newsXpess stores promoting the 2012 diary range is proving to be invaluable in signposting and promoting the diary range.

By hanging the double sided posters above the 2012 diary offer, our stores are making shopping easy for diary customers.  This placement is also turning browsers for other products into diary shoppers.  Diaries are the type of product people will purchase once reminded that they need to get in early to find what they want.

newsXpress has provided excellent support for members in making the most of the 2012 diary opportunity.  From product buying early this year through to in-store ranging and now to marketing, the newsXpress support and help is guiding members to make the most of this excellent seasonal product mix.

From our in-store Business Development Managers to our merchandise team, the newsXpress team works together to help newsXpress members make the most of not only diary opportunities but a broad range of merchandise opportunities. We help newsXpress members drive new traffic, achieve a deeper shopping basket and negotiate for better margin.

 

Catering to the biggest newsagency shopper demographic

Thanks to excellent shopper demographic data from several of our supplier partners, newsXpress is able to guide members to range appropriately to the most valuable shoppers likely to visit our stores.

The Victorian Gardens range from one of our suppliers, History and Heraldry, is an excellent example of a range which is a perfect fit for our businesses.

We have newsXpress specific terms for this and other ranges from the supplier.  This is the valuable  newsXpress difference in action – product intelligence and margin benefits.

Appealing to female shoppers and those 35+, this range is selling very well in newsXpress stores which have taken on the opportunity.

By looking at greeting card and other category level sales we are able to help newsXpress members assess whether range opportunities like this will work well in a newsXpress location.

The wonderful Victoria Gardens is working in a broad range of newsXpress locations: city, country, shopping centre and high street.

Smurf sales success at newsXpress Sorell in Tasmania

newsXpress Sorrell in Tasmania is another newsXpress location which made the most of the Smurf opportunity.

Thanks to excellent buying by our merchandise team, newsXpress members had access to Smurf products in advance of the release of the Smurf movie.  This helped drive traffic and build better shopping baskets.

Using Sesame Street products to attract shoppers

newsXpress Pakenham has been using this excellent lamp post merchandise unit to attract shoppers into the newsagency to browse their range of Sesame Street plush and other items in their plush range.  Click on the image to see a bigger version of this photo.

By using such a well known brand like Sesame Street to attract shoppers, newsXpress Pakenham is making the most of an opportunity from one of our newsXpress preferred suppliers.

newsXpress Nambour promotes toys and nooks

newsXpress Nambour is having fun promoting toys and nooks with this placement in a good location in-store.  Click on the image to see a larger version.

Toys are proving to be a lucrative category for newsXpress stores.  they fit beautifully with greeting card sales.  They also attract new traffic during school holidays.  Both offer excellent opportunities for driving incremental business.

newsXpress merchandise deals see toys and nooks land in our stores at competitive prices.

2012 diaries on show at newsXpress Top Ryde City

newsXpress Top Ryde City in NSW is promoting 2012 diaries with this terrific display at the front of the newsagency. Covering personal and business needs, this diary range is typical for what shoppers can expect in a newsXpress store across Australia.

Offering an excellent range and supported with newsXpress collateral, the 2012 diary range of Top Ryde City is sure to sell well as 2012 gets closer.

Tactical placement drives Optus handset sales

newsXpress Maryborough in Victoria has been promoting Optus handsets and Optus SIM packs with this placement of the Optus dump bin on the newsagency shop floor – passed by most shoppers as they head to the sales counter.

By engaging with the Optus in-store promotional opportunity, newsXpress members have unlocked for themselves a 100% increase in Optus recharge margin.

This is another newsXpress margin building opportunity for newsXpress members from our national merchandise team and our friends at Jenlist.

The Sticker Family launches wheelchair range

The Sticker Family has launched new stickers for family members in wheelchairs.  The new range has been selling well in newsXpress stores across Australia, they are a welcome extension to the popular range of My Family stickers from The Sticker Family.

newsXpress stores have embraced The Sticker Family opportunity to wonderful success for newsXpress members.  The marketing collateral generates new traffic for our stores when positioned out the front of our businesses.  The back end processes established in newsXpress businesses makes this range very efficient for us to sell.

Smurf Kinder Surprise sales success on impulse at the sales counter

newsXpress members are reporting excellent sales success with the Smurf themed Kinder Surprise candy and toy products.  Connecting with the bigger Smurf range sourced by the newsXpress merchandise team, this counter offer has proven to be an excellent basket building opportunity for proactive newsXpress members.  Some store report selling five and more double-layered units of these Smurf Kinder Surprise products.

the Smurf movie and associated products has been a terrific commercial success for newsXpress stores, delivering excellent new traffic and wonderful basket building sales.

Promoting calendars and boxed Christmas cards

newsXpress Terrigal has been promoting Hallmark boxed Christmas cards and a good range of 2012 calendars just inside their front door with this display.  Sales are already strong for both categories of products, delivering early seasonal sales.  By placing the two categories together, the newsXpress Terrigal team is able to use traffic generated by one to drive sales of the other and vice versa.  As trade evolves in the run up to Christmas and the New Year, the business will refresh and adjust its offers to make the most of opportunities.