newsXpress Emerald has a Halloween display out front of the store drawing plenty of traffic to the business. This feature stand offers a good range of Halloween product to attract the impulse shopper. The display is supported with newsXpress collateral including the Halloween recipes – an exclusive to newsXpress offer.
newsXpress Mortdale refreshes Halloween
newsXpress Mortdale has refreshed their Halloween offer, showing the importance of constant change for seasonal offers. Facing customers as they enter the store, the popular Halloween range is delivering good results for then business. The various Halloween displays are capped by newsXpress marketing collateral.
Halloween products as a counter impulse at Pakenham
newsXpress Pakenham is using the newsXpress candylane approach to selling some of their Halloween products right in front of the counter. This is an excellent impulse purchase strategy which will maximise the Halloween success. The candylane itself brings structure to counter traffic flow – vital in any busy newsagency. Click on the image to see a larger version of this photo.
Promoting Halloween at newsXpress Cooma
newsXpress Cooma has Halloween promoted on an aisle end, facing customers as they enter the store. Attention is drawn to the offer with two of the newsXpress Halloween posters hanging above the display. Anyone living in Cooma and wanting to have some fun this Halloween should get to newsXpress Cooma before they sell out.
newsXpress Emerald promotes Happy Tails Day
Meet Sally Murphy one of the owners of newsXpress Emerald in North Queensland. Sally dressed up as “Roxie the Dalmatian” in support of the RSPCA Happy Tails Day – a fund raising drive supported by newsXpress nationally in association with the RSPCA.
All team members at newsXpress Emerald dressed up as their favourite dog for this day.
Congratulations to Sally and the team for engaging in this promotion in such a practical and fun way.
Halloween makes Main Street Pakenham
newsXpress Pakenham is promoting Halloween in their Main Street window. On the left is a display of Halloween products which is available in-store and on the right is the Halloween mirror, a real feature product for the 2010 Halloween season. Click here to see the mirror in action. newsXpress Pakenham is using the window display to attract people passing by to stop and shop their Halloween range.
Halloween attracts younger shoppers and there are plenty of other products in a newsXpress store to satisfy these younger shoppers.
Click in the image for a larger version.
newsXpress Young opens Optus agency in-store
newsXpress Young has opened a full Optus agency in-store and held a GRAND OPENING on Saturday to launch the Optus range to the people of Young. The launch was supported by newsXpress preferred supplier, Jenlist. The customers were excited and the local radio station, 2LF, broadcast details of special offers from the store.
It was a great launch with a sausage sizzle out front – driving a wonderful community spirit. Congratulations to everyone at newsXpress Young for delivering the Optus agency to the town.
newsXpress at the Gympie Gold Rush Street Parade
newsXpress Gympie was a proud feature of the Gympie Gold Rush Street Parade in the weekend.
Warrick Hosking and the team did newsXpress proud with a strong presence and giving out water bottles and newsXpress caps.
A terrific community spirit and proactive businesses made the Gympie Gold Rush Street Parade a successful event of which newsXpress Gympie was proud to be part.
newsXpress Beechworth embraces Halloween
newsXpress Beechworth is embracing Halloween for the first time with this terrific display in the middle of the high-traffic dance floor. From the newsXpress Halloween marketing collateral to the great range of product on offer, Beechworth is set for some Halloween fun.
As with all newsXpress stores embracing Halloween, the newsXpress national merchandise team has sourced a broad range of products from the regular Halloween offer through to some exclusive lines – all good margin yet at competitive prices. We have backed this up with excellent in-store collateral and out of store marketing.
Well done to Beechworth for embracing Halloween. We want to see photos of the staff costumes as we get closer to the big day!
Halloween fun at newsXpress Ivanhoe
Fun is front and centre in the Halloween display at newsXpress Ivanhoe in Melbourne. Occupying two large display units on the dance floor, the Halloween range is easily seen by newspaper, greeting card and magazine customers. There is plenty of retail theatre with the display and this is bound to drive a good sales result. Ivanhoe residents are set for a great Halloween this year thanks to the effort and creativity from newsXpress Ivanhoe.
Click on the image to see a larger version of the photo.
Halloween hits Orange NSW
newsXpress Orange has an excellent Halloween display on offer from the front of the store, pointing into the shopping mall. With the exclusive newsXpress Halloween collateral hanging from the ceiling and drawing attention to the season to the tables packed with Halloween products, newsXpress Orange is set for an excellent Halloween season. Click on the image to see a larger version of the photo.
Halloween at newsXpress Woden (ACT)
newsXpress Woden has Halloween setup on the dance floor, in a perfect high traffic location from which to drive impulse purchases. Customers heading into the store for greeting cards, magazines, newspapers and stationery pass right by this display without a need divert from their track. Stacked from the floor up, the display offers a good range of Halloween product.
newsXpress Phone Card wins in market comparison
The newsXpress phone card has just been subjected to a rigorous comparison with twenty two phonecards in the marketplace. On this comparison it wins on every single point of comparison.
Through this newsXpress branded product we are delivering value to our retail customers and value to our newsXpress members. newsXpress is helping drive the success with good marketing collateral and in-store sales tips.
newsXpress members are reporting excellent sales of this new phone card.
Fun Halloween recipes from newsXpress
newsXpress has published two pages of Halloween recipes for newsXpress members to give away to customers.
The recipes are part of our strategy to help our stores encourage customers to turn Halloween into a fun family occasion. They also demonstrate the newsXpress difference in action.
newsXpress members have the recipes on display with Halloween product as well as on offer from the counter. They are an important element in showing that Halloween at newsXpress is a unique and more valuable experience.
Halloween cave behind the counter
The team at newsXpress Knox have created a cave feel behind the counter with the third version of this impulse Halloween display. With the newsXpress poster as a centrepiece, the display is working a treat and generating good halloween business for the store.
Click on the image for a larger version.
Chasing kids mags impulse business
newsXpress Sunbury is chasing impulse business with this smart tactical display at the counter promoting a range of kids books.
At an ideal height for browsing by the target reader, the display brings these titles out of their usual magazine location and into a more impulse purchase opportunity location.
Like all good counter displays, this display is certain to rotate through and thereby combat store blindness.
newsXpress Leongatha sells Div. 1 lottery winner again!
Congratulations to newsXpress Leongatha for selling another Division 1 Tattslotto winning ticket – in last Saturday’s draw. Two division 1 winners in a few months, now there is a lucky shop!
$3,000 second chance lottery prize on offer in WA
In a bold and unifying move, newsXpress members in Western Australia are running a second chance lottery draw offering a prize of $3,000 to one lucky customer from entries collected in participating stores between now and January 2011. This exclusive and high value promotion is sure to drive lottery sales and reinforce newsXpress as the lucky place to shop when it comes to lottery tickets.
Congratulations to our WA members for driving this initiative.
Promoting the Halloween voice changer
newsXpress has provided members with collateral with which to promote the Hallmark Halloween voice changer – a differentiating and fun offer for Halloween this year. The collateral is eye-catching and promotes the two price points: $14.95 or just $9.95 if the customer purchases three Hallmark greeting cards.
This is a terrific cross category promotion from newsXpress. The overall Halloween strategy further demonstrates the value of an engaged marketing group as Halloween attracts new traffic and guides existing traffic to spend more.
newsXpress and Halloween worked together to bring the voice changer to market for Halloween this year.
Halloween moves at newsXpress Knox
newsXpress Knox has relocated Halloween to present the season in a couple of locations in-store. This small display in the photo is facing into the mall, promoting the season to people who may not usually shop at newsXpress Knox. Capped with newsXpress Halloween marketing collateral and featuring key fun items from the season, this display is a key reason for excellent sales already for the season.