newsXpress Knox is promoting Valentine’s Day to customers as they enter and leave the store.
The photo shows the display facing customers as they leave. It’s vibrant and uses newsXpress collateral to promote the season.
By focusing as much attention on the rear of a display, newsXpress stores are able to get more value from prime positioning. It is a tremendous feeling for those involved when they see a shopper who has completed their sale stock as an exit display and select additional products to purchase.
