Better Homes and Gardens is the perfect Sunday promotion

Better Homes and Gardens is a top selling magazine in newsXpress stores. It is a particularly successful magazine on Sundays and all through the weekend.

The newsXpress members who do best with the title take a multi-layered approach to promoting the title.

The most success comes when newsXpress members promote: in-location, with newspapers and at the counter. This gives shoppers three opportunities to see the title.

Offering this support for BHG on the weekend works because of the TV show lead in, the radio show and that the weekend is when people tend to think more about the topics covered in the magazine.

Thanks to terrific support from Pacific Magazines with collateral and marketing tools, newsXpress members are achieving well above average sales success for this title.  This is money in the bank for newsXpress members.  It is also additional traffic which often results in purchases of other items.

The bonus is the newsXpress Magazine Club Card loyalty program which helps bring BHG and other magazine shoppers back.

inkoos – the fun gift

inkoos have started arriving in stores following the recent round of members meetings and they are looking terrific on display. These wonderful cute things come packaged with everything you need to create a wonderful keepsake.

Shoppers buy inkoos for themselves or as a gift.

newsXpress members who have ordered are ahead of the curve and are getting established as the go to retailers to make the most of the opportunity.

newsXpress is leading and delivering wonderful opportunities for newsXpress members – great products backed with great merchandising ideas and supported with marketing assistance to drive traffic and sales. Talk about a win!

Toblerone offer for Father’s Day from newsXpress

newsXpress members have been presented plenty of terrific opportunities for Father’s Day from a range of preferred suppliers. One offer is this KING DAD Toblerone. It’s 400g of deliciousness, a certain treat and tempter for Dads all over.

A tasty treat for Dad and the family to share while trading stories and good times on Father’s Day. It’s also a perfect gift to package and mail to a Dad far away.

newsXpress members are salivating at the opportunity of selling this delicious dad treat for Father’s Day. Some are planning on this as being a centrepiece for Father’s Day. Others plan on it being an impulse purchase item displayed with newspapers.

Some people could be disappointed given the interest in this terrific product. First in best dressed as they say.

newsXpress will support this item with promotion across a couple of our marketing platforms.

News range of Hallmark interactive cards impressive

newsXpress members are loving the new range of Hallmark interactive cards coming through from newsXpress strategic partner Hallmark Cards. Hallmark is the interactive innovator, having lead in this field for years now in Australia and internationally.

Shoppers have responded to the interactive cards with excellent business. This will increase as the new range of interactive cards rolls through the network refreshing stores and reigniting engagement in cards as an interactive product.

newsXpress members are reporting sales growth from Hallmark product and Hallmark is facilitating this with excellent service.

AFL big in WA

Check out the window display at newsXpress Whitford City.  For a Western Australian based business with some parochial shoppers in the centre this is a good display showing off AFL products from a newsXpress preferred supplier.

This display shows off to customers in the centre that the business offers range. The subtle message is that you’ll find what you are looking for here. And shoppers do. Jim and the team have a wonderful business with an excellent range of products from newsXpress preferred suppliers.

newsXpress promotes Pacific Magazines database campaign

newsXpress members across Australia are promoting the Pacific Magazines campaign to build a larger marketing database.

With cash of $1500 up for grabs for shoppers, this is a wonderful cash prize promotion to promote at the front of the newsagency, over the counter and in correspondence to customers.

newsXpress is 100% behind this campaign as we appreciate the value of a good database for marketing local businesses.

We are helping newsXpress members with advice on how to make the most of the opportunity presented thanks to Pacific Magazines.

Promoting The Block magazine at newsXpress Canterbury

They promoted The Block magazine from ACP Magazines at newsXpress Canterbury with newspapers and it sold a treat.

This magazine display space with newspapers is a newsXpress initiative introduced in this and other businesses to drive incremental purchases of magazines by the more traditional newsagency shopper.

newsXpress identified The Block one shot as an excellent title for promoting in this space.

The display created by the team at Canterbury promoting The Block is excellent. Well done to everyone involved!

newsXpress members promoting Men’s Fitness magazine

newsXpress members are promoting the latest issue of Men’s Fitness magazine with a range of in-store initiatives like this attention drawing promo in the men’s magazine aisle at newsXpress Watergardens.

This is the only magazine being featured with a poster in the aisle – making it noticeable to every shopper entering the aisle.

Supporting Men’s Fitness is timely with this Olympic Games themed issue and cover.

Other newsXpress members have the title on the counter and at other impulse purchase ;locations in-store. The additional support should drive incremental business for this issue.

Promoting Home Beautiful magazine

newsXpress members have been promoting the latest issue of Home Beautiful magazine with aisle end and other displays as part of the support for the title and the nexus program from Pacific Magazines.

Thanks to the tools in the nexus program, newsXpress members are able toe easily promote Home beautiful inside and outside the newsagency and thereby leverage good traffic and sales for the business.

newsXpress members drive sales through the longest running loyalty program by a group in the channel.

Great baby display at newsXpress Eli Waters

The team at newsXpress Eli waters has created a terrific display promoting baby products – facing shoppers as they enter the business. This display leverages existing traffic and draws new shoppers who can see the display from outside the business. It’s fresh and appealing … different to the older style newsagency display.

All the products in the display have been sourced from newsXpress preferred suppliers. newsXpress get preferential pricing and other benefits.

newsXpress has in-house resources to help members range these products, display them and market them to shoppers outside their businesses.

Beanie Boos driving traffic and sales

newsXpress members right across Australia love beanie Boos. Sales are excellent throughout our retail network. Thanks to smart advice on in-store engagement and supplier support newsXpress members are banking excellent results. This is another bottom line success story from newsXpress. newsXpress members are raving … loving the results.

The latest growth has been helped by supplier advice and support at our latest round of newsXpress member meetings.

Whether displayed in the spinner or on the wall, newsXpress members love these little critters and the incremental business they are generating.

newsXpress members benefit more than others.

newsXpress embracing QR codes

newsXpress is about to release its first commercial engagement with QR codes with a special product launch about to hit our retail network. Collateral is being sent with a unique QR code for consumer engagement to drive product enquiry and sales. The unique code will be useable by any QR code reader on iPhones and Android devices … giving newsXpress shoppers an opportunity heighten their experience with our retail channel.

We understand that newsXpress is the first newsagency banner group to use a QR code in this way.

The QR code will be promoted in a number of ways and across multiple consumer engagement platforms.

Perfect timing for Prevention magazine promotion

The latest issue of Prevention has hit the shelves with perfect timing. The middle of Winter is when people start to feel a bit blah and here is a magazine with ideas for better eating and weight loss – all packaged in a friendly and accessible way.

newsXpress members and encouraged to promote the latest issue of Prevention at the counter, with weekly titles and with women’s titles. It’s a magazine where the whole cover need to be seen for the real value to be understood by shoppers.

Some newsXpress members are promoting Prevention with an email to their customers.

newsXpress members promoting Men’s Fitness

newsXpress members are being encouraged to promote Men’s Fitness magazine this week in the final stages of the lead up to the London Olympics.

With James Magnussen on the cover and the Olympic theme of the issue, this is an ideal magazine to promote away from the usual location – at the counter, with newspapers or as an aisle-end feature.

In promoting this issue of Men’s Fitness magazine in the lead up to the Olympics, we are expecting incremental sales for the title and greater awareness of our connection in-store with the Olympics.

Moshi Monsters driving sales at newsXpress Sarina

newsXpress Sarina is promoting the Moshi Monsters brand and products from Triqo with this display passed by shoppers as they enter the business.

Ideal placement is helping the business leverage excellent traffic for impulse purchases and this is done more easily by offering known brands shoppers recognise.  It’s a smart and successful move by newsXpress Sarina. Well done!

newsXpress preferred suppliers have plenty of products for impulse purchase promotions.

Second chance Lotterywest draw unites newsXpress WA members

newsXpress members in Western Australia continue to operate a much-loved and wonderfully successful second chance lottery draw. This drives sales for newsXpress members and helps them increase the rewards for customers who purchase Lotterywest products from newsXpress outlets.

This in-store marketing builds across the newsXpress group and adds value in-store and to Lotterywest. It’s a demonstration of genuine co-operation and partnership. It’s like the traditional second chance draw but on steroids thanks to newsXpress members working together – from organisation to promotion to prize draw.

Well done to our proactive newsXpress members in Western Australia for making this happen.

The phone shows some of our newsXpress members putting entries together for the latest prize draw. This was done at our member meeting in Perth just a few days ago.

Great retail results for newsXpress stores

newsXpress members have reported an excellent end to the 2011/12 financial year with many members sharing year on year sales data showing terrific sales growth in traditional categories and valuable business in new product categories.

Seeing year on year growth of 10% and more is not uncommon in newsXpress businesses.

The success makes us question the doom and gloom of the media and others talking out in the marketplace.

Of particular excitement is the valuable growth being achieved y newsXpress members in product categories the group has been guiding newsXpress members towards. The guidance around categories has helped newsXpress members discover new suppliers and through bonus revenue which is driving business profitability.

newsXpress does not force members to buy from preferred suppliers. newsXpress members choose to do this thanks to the commercial terms and the opportunities which drive sales success.

Wonderful baby display at newsXpress Riverlink

newsXpress Riverlink has been running a wonderful baby display in the shop window – showing off products from newsXpress preferred suppliers.

Click on the image to see the display in detail.

Talk about professional! This display is driving traffic and sales – showing off the value of playing outside the usual in the newsagency space to chase traffic and sales.  Well done newsXpress Riverlink!

Sales data transparency from newsXpress

newsXpress has been sharing sales data by supplier with newsXpress members is the current round of member meetings. Such transparency is rare among newsagency marketing groups. The newsXpress data includes sales as well as newsXpress corporate margin.

In addition to sharing revenue data, newsXpress is also disclosing how this revenue is being spent on behalf of members.

This and other business performance data becomes invaluable for newsXpress members, demonstrating the value of acting as a group and the rewards of this for all stakeholders.

While some in the channel like to spin about their competitors, newsXpress welcomes the opportunity for strong sales performance numbers to speak for themselves.

2013 One Direction calendar set to drive traffic for newsXpress

As the only retailers with the first allocation of there One Direction 2013 calendar, newsXpress stores are set to benefit from a traffic boost as Directioners hunt down the sure to be popular calendar.

With 1D receiving excellent fresh publicity thanks to their involvement with the X Factor on the Seven Network, interest in the group remains current.

newsXpress supported newsXpress member engagement with the One Direction calendar by providing information about the group along with a pre-order form with which to drive certain business well in advance of the release of the calendar.

This calendar is another example of newsXpress adding its retail and marketing savvy to a well known brand to drive excellent new traffic and incremental revenue for newsXpress members.

This is newsXpress acting for the benefit of members … again.