newsXpress is about to release its first commercial engagement with QR codes with a special product launch about to hit our retail network. Collateral is being sent with a unique QR code for consumer engagement to drive product enquiry and sales. The unique code will be useable by any QR code reader on iPhones and Android devices … giving newsXpress shoppers an opportunity heighten their experience with our retail channel.
We understand that newsXpress is the first newsagency banner group to use a QR code in this way.
The QR code will be promoted in a number of ways and across multiple consumer engagement platforms.
