As the only retailers with the first allocation of there One Direction 2013 calendar, newsXpress stores are set to benefit from a traffic boost as Directioners hunt down the sure to be popular calendar.
With 1D receiving excellent fresh publicity thanks to their involvement with the X Factor on the Seven Network, interest in the group remains current.
newsXpress supported newsXpress member engagement with the One Direction calendar by providing information about the group along with a pre-order form with which to drive certain business well in advance of the release of the calendar.
This calendar is another example of newsXpress adding its retail and marketing savvy to a well known brand to drive excellent new traffic and incremental revenue for newsXpress members.
This is newsXpress acting for the benefit of members … again.
