newsXpress Halls Head is promoting Beanie Kids and Patch with these tactical placements at the entrance to the WA based newsXpress store.
Attracting shoppers with such excellent product is a good tactic for this centre based newsagency. Having product no one else has is a bonus as people like to give gifts others are unlikely to give. It also helps us guide a more appreciate margin for newsXpress members.
newsXpress Meve in WA is promoting Sharpie pens with Hallmark Christmas cards in an excellent dual brand promotion.
This display is in an excellent location and driving good results for both brands in-store. Connecting the brands in this way is ideal for driving basket depth.
newsXpress negotiates good deals for members and helps turn the deals into cash with shop floor advice and guidance.
newsXpress Raine Square is the latest newsXpress location in the heart of Perth in the prestigious Raine Square shopping centre.
This shop is a testament to professional retailing by Jim and the team and a retail presence that does newsXpress proud.
Beyond representing the newsXpress brand so professionally, this store also respects other important brands such as Lottwerywest and Hallmark, key in-store partners for the new business.
If you are in Perth, this is a must-visit business.
Christmas sales at newsXpress Knox City, a newsXpress corporate store, are at a record. Gifts are especially strong – led by the newsXpress exclusive range featuring the water canon, patch the talking dog, inkoos, beanie balls and other items.
The stunning display across the lease line of the business is attracting shoppers from the mall and driving sales to record levels.
While the front of store focus on the business is on gifts and cards, sales of more traditional lines – stationery, magazines, newspapers and ink – are strong and also experiencing excellent year on year growth. They are benefiting from the traffic growth generated by the Christmas displays ion the photo and in-store.
newsXpress continues to evolve the model for its member newsagents, engaging in its own experiences so that it can better inform its membership base about product, management and marketing opportunities.
newsXpress members have embraced the opportunity for geek-themed Christmas gifts with this range build around the Space Invaders and Pacman ranges.
These gifts are selling well at stores that have taken them, including some of our corporate stores.
We see customers purchasing the items for nostalgia for themselves as well as fir family and friends. The success of the ranges is an excellent example of the value of brands in building strong sales. The result is additional traffic attracted by the geek oriented ranges. Often these are shoppers who would not have visited a newsagency looking for such items.
Check out the terrific display created by the team at newsXpress Deception Bay in Queensland promoting a range of One Direction products.
This display will be loved by shoppers of all ages – fans will purchase products and relatives and friends of fans will purchase gifts from the display.
newsXpress members across Australia continue to enjoy terrific success with One Direction. newsXpress was the first newsagency marketing group to guide members to 1D related product.
Well done newsXpress Deception Bay!
newsXpress has been given early access to the new Signature range from Hallmark.
Signature is a range of premium cards covering a range of occasions. Beautifully produced and packaged, these cards are a perfect addition to the range of any specialist card retailer.
Since first seeing the range at the Hallmark Gold Crown Summit in Las Vegas – as the only Australian representatives – newsXpress has been working with Hallmark to facilitate access to this wonderful range.
The Signature range is now on show at our newsXpress Southland corporate store.
The team at newsXpress Beechworth has sold 15 of our exclusive mains pressure water canons in two weeks. They have sold out. more stock is on the way.
Well done team Beechworth!
This is one of many success stories being reported by newsXpress members with the newsXpress Christmas offer. The water canons, patch the dog, the beanie balls … Christmas is going gangbusters!
We love the stories and are sharing many of them privately among newsXpress members. From small counter items to big Christmas gifts, Christmas 2012 is rocking at newsXpress!
newsXpress Watergardens, another corporate store of the group, has relocated following a request from the landlord. We moved into the location vacated by Nextra Watergardens and now operate as the only newsagency in the centre. This is a significant move and the result is a strong endorsement of the newsXpress offer.
We are grateful to our preferred suppliers and our local Watergardens team for their tremendous support and assistance in achieving wonderful goals with our newsXpress Watergardens business.
newsXpress has opened a new corporate store at the Westfield Southland shopping centre, extending the reach of our newsagency marketing group services and experiences. It is the only newsagency in the centre.
The new newsXpress corporate store quietly opened last week and will spend the next few weeks settling in and tweaking the model.
This is a new style newsagency, extending the learnings newsXpress gains from playing with the newsagency retail model.
Creating using an off the shelf shop-fit model and offering a carefully selected mix of products this new corporate store offers a learning place, a playground of sorts, for newsXpress, its members and partner suppliers.
newsXpress Orange is using lit Christmas trees from one of our newsXpress preferred suppliers well as a cross promotion with Hallmark Christmas cards.
The trees work well as a visual merchandising aid as well as a a basket extension for Christmas card shoppers.
newsXpress preferred suppliers are packed with bonus product opportunities like these trees.
Hackers attacked this blog again on the weekend, taking it down for some time. We apologise for the inconvenience this would have caused our regular visitors. For the third time in two months we now find ourselves strengthening our security to stop those who have us in their sights.
The team at newsXpress West Wyalong has put up a terrific range of Christmas products for West Wyalong shoppers. Catering to a broad range of needs and delivering excellent margin, the Christmas 2012 range positions the business well for driving deeper baskets and building good word of mouth for the business as the go to place in West Wyalong for Christmas.
Check out the display created in-store at newsXpress Sanctuary Lakes a range of Christmas items from Hallmark. This display tells a story and is certain to drive shopper engagement.
There are interactive products, wrapping items and gift lines.
All the items in the display are visually connected through the Hallmark branding and a consistent design. Bringing them together like this is professional retailing.
Often we will see items from one supplier spread through a store. This display shows the visual impact that can be achieved by bringing them together.
newsXpress Bairnsdale is offering access to an excellent range of Hallmark boxed cards, wrap and other items with this dance-floor display.
Created as an island display that can be shopped from all sides, this helps serve many shoppers efficiently. The display also boldly represents the Hallmark brand – the most recognised greeting card brand in Australia.
Even though the Christmas season has a month to run, sales for boxed cards have been especially strong this year.
This display in Bairnsdale is what we would consider to be best practice.
newsXpress Knox has been enjoying excellent sales of the newsXpress Christmas lines and other key products being pitched at the front of the business, on the lease line.
Paying careful attention to the front of store message has paid off for this corporate store and helped it achieve above average results for the performance of similar businesses in the centre.
History shows that a compelling offer at the front of the business can attract people who would not usually visit or who may not have planned to visit that day. Key to a successful display is to appeal to a key demographics. This is where the Knox presentation works particularly well.
newsXpress members have been given an exclusive opportunity by our friends at Pacific Magazines. Early in December we will have a bundle of the first two issues of New Idea masterclass for sale at half price.
The sale or return terms and professional collateral promoting exclusively give newsXpress an excellent opportunity to pitch this pack as perfect for Christmas. That the promotion is under the New Idea brand gives a credibility to the offer.
With food titles selling so well this year, this New Idea Masterclass bundle makes for an excellent Christmas gift.
Check out the full page ad to run New Idea magazine promoting the Disney range of recordable storybooks from Hallmark and their availability through newsXpress.
This New Idea ad brings together Disney, Hallmark and newsXpress, presenting a strong message to consumers about the positioning of our retail brand thanks to strong partnership relationships.
Being promoted in this way, as the only retailer listed in the ad, is tremendous kudos for newsXpress.
newsXpress members are set to leverage this and related marketing and promotional activity for the interactive products to make the most of the opportunity this Christmas. They will do with with terrific in-store displays, email campaigns and other activity to drive traffic and sales.
newsXpress Watergardens was the first newsXpress store to receive the newsXpress Christmas range. It was a visual merchandising experiment for our team, creating strong stories to share with other newsXpress members. All of this was done in a week that we relocated the store to a busier part of the centre and transitioning from 300 sq m to 150 sq m. So, a lot was going on this week.
The result was several key hero displays for Christmas product including this display for the water canon. This photo was shared with newsXpress members weeks ago as part of our VM training kit for making the most of the Christmas opportunity.
In addition to negotiating excellent supply deals, newsXpress helps members unlock opportunities with training, support and guidance to help turn products on the shop floor to money in the bank sooner.
The team at newsXpress Pakenham has placed their newsXpress Christmas catalogue range in a candy lane position, so that all shoppers heading to the counter pass the range.
Places to tells a story and engage shoppers, this display pitches a wonderful point of difference for newsXpress Pakenham in the busy Pakenham shopping mix.