New newsXpress store newsXpress Southland is enjoying terrific sales from its innovative and ever growing plush wall. Featuring plush from newsXpress preferred suppliers and engaging with shoppers in a unique (for Australia) way, the wall is driving excellent traffic and sales for the business and helping it to stamp its position in the Westfield centre as plush-central. The wall is appreciated by shoppers of all ages.
The commercial results of the plush wall go beyond the wall itself with sales elsewhere in-store attributes to traffic generation by the plush wall. newsXpress will share the results of its research early next year.