newsXpress and Hallmark are together promoting an excellent range of story books and story buddies across the newsXpress retail network.
Bigsby is one of the new release story book / story buddy products from Hallmark. Promoted nationally in our network, this terrific product is an excellent help to guide parents and children to enjoy reading. It helps kids enjoy reading and storytelling … setting them up for their more formal education.
The newsXpress merchandise team continues to expand category and segment product offers to newsXpress members.
From corporate store learnings to work in showrooms with suppliers, the merch team has expanded its work on behalf of members.
We create photos and supporting advice and documentation to help newsXpress members to make the most of the display opportunities and bring in-store professional displays and product offers and through these to drive commercial outcomes.
The photo shows one of a series of gift displays created for our newsXpress Southland corporate store.
newsXpress members have achieved stunning results with this Melting Snowman product. The newsXpress advice has helped members to drive excellent basket building sales from the sales counter.
The success with this product is an excellent example of newsXpress members encouraging each other and getting supplier support to make the very most of the opportunity. talk about a win win.
newsXpress members share ideas all the time through private communication channels … ideas that help them make more money more often.
newsXpress members are embracing the opportunity with this range of branded playing cards.
Toy Story, Thomas the Tank Engine and Dora the Explorer are some of the brands being used to promote these cards. This is an excellent brand connection for the card range.
newsXpress Southland, one of our corporate stores, has the range on show near the counter – driving shopper impulse purchases of the items.
These cards make an excellent Birthday or Christmas gift.
newsXpress Southland at the prestigious Westfield centre has been promoting the newsXpress exclusive water canon.
This display is big, bold and in the window facing the shopping mall and attracting traffic to the business.
Southland shoppers are reacting by purchasing the canon to fill Christmas stockings.
newsXpress Shoreline, like many newsXpress members is promoting the 2013 calendar range with this well-placed stand on the dance floor.
Capped with newsXpress collateral, the stand is working a treat to drive sales of calendars for the business.
newsXpress offers a unique range of services around calendars from ranging advice to VM to floor placement. This is a core newsXpress service designed to help newsXpress members turn inventory into cash.
Calendar sales already this year are strong based on reports from newsXpress members. Great results for a great margin category.
newsXpress has announced details of its 2013 national conference. To be held at the iconic Melbourne Cricket Ground in the Members Lounge, the conference presents an excellent opportunity to get inside the inner sanctum of one of the world’s most famous sporting venues.
The content will be newsXpress exclusive and specific and exciting. The full day will be capped with a cocktail party where we can all relax and let our hair down and celebrate good business.
Newsagency marketing group newsXpress continues to innovate with the release yesterday of a video for members wrapping up Christmas opportunities and sharing insights members can use in the run up to Christmas Day.
This video is another example of excellent communication between newsXpress and members. It’s a wonderful point of difference for our newsagency marketing group.
While people can say they offer better services, newsXpress lets its actions – such as this video – speak for themselves.
newsXpress newsagency marketing group members have access to an excellent range of products from preferred suppliers. Many suppliers offer products with which newsXpress members can redefine the newsagency shopping experience and through this buils a healthier margin story.
Take the gummi lights available through one of our preferred suppliers. While some newsagents diss these as not appropriate to a newsagency, they are generating traffic and sales and have earned their place in a newsagency of the future, a newsagency that is targeting a broader cross-section of shoppers than the old school newsagency.
While the gummi products of themselves will not make a business successful, they are another step in the redefinition of the business and the shoppers it is attracting, they are a product around which wonderful business success can be built.
Our new Westfield Southland store is building terrific success with these.
New newsXpress store newsXpress Southland is enjoying terrific sales from its innovative and ever growing plush wall. Featuring plush from newsXpress preferred suppliers and engaging with shoppers in a unique (for Australia) way, the wall is driving excellent traffic and sales for the business and helping it to stamp its position in the Westfield centre as plush-central. The wall is appreciated by shoppers of all ages.
The commercial results of the plush wall go beyond the wall itself with sales elsewhere in-store attributes to traffic generation by the plush wall. newsXpress will share the results of its research early next year.
newsXpress is receiving terrific feedback from members reporting excellent sales of newsXpress Christmas catalogue items.
From NSW, QLD, VIC, SA, WA and TAS, we have reports from newsXpress members of excellent sales of Patch, the Water Canon, Beanie balls, Beanie Kids, the Disney puzzles, the melting snowman, Chattermunks and other newsXpress promoted products.
Plenty of members are ordering more stock too – as many of these items will sell well beyond Christmas.
Check out the excellent range of Klutz activity books at newsXpress Inverloch. This Klutz range has been selling very well and providing the business with a terrific point of difference locally and in the broader area.
The success of Klutz is another example of the value of joining the newsXpress newsagency marketing group. We have been able to introduce members to new products, like Klutz, merchandise them well and through this get existing shoppers buying more and to attract new shoppers.
Our support of Klutz is another example of our support known brands around which we can build margin and repeat traffic.
newsXpress Canterbury in Victoria is a proud member of our newsagency marketing group, representing newsXpress professionally in the respected and premium Maling Road shopping street in Canterbury. The photo shows the window display for Christmas, featuring newsXpress products and opportunities for Canterbury shoppers.
You can see gifts from our Christmas catalogue, gifts from preferred suppliers and wonderful use of our exclusive Christmas collateral.
This is a wonderful Christmas window display. It has been up for some weeks and has been working well for newsXpress Canterbury.
newsXpress was proud recently to announce to members of its newsagency marketing group that thanks to diligent work there are now three uses for the newsXpress phone card product. These three valuable reasons are:
These opportunities demonstrate the value of the newsXpress phone card as what we call the best value phone card in Australia.
Newsagency marketing group newsXpress last week launched details of Australia Day product opportunities, enabling newsXpress members to be ready to a terrific mix of products with which to promote the big day. By getting in now with stock orders, newsXpress members will be well prepared.
Check out the best practice approach to using the Jingle and Belle display unit from Hallmark at newsXpress Knox. Click on the image to see the detail.
In addition to the story books, this display is promoting a range of Hallmark Christmas products, making the display more valuable on the shop floor for the highly-prized Christmas shopper who walks the shop as if on a treasure hunt.
This stand is working well at newsXpress Knox, driving excellent results and presenting a strong brand message in-store.
Click on the image.
newsXpress Two Rocks in WA is having terrific success with Patch as well as the beanie Kids from the newsXpress Christmas catalogue.
Setting up the floor display unit for Patch is key to success. It sells a wonderful story. newsXpress Two Rocks and other members credit sales success to the floor unit.
newsXpress Raine Square in WA have an excellent gift range of the shop floor, leveraging newsXpress preferred suppliers along with some other suppliers in the mix.
This brand new newsXpress location is a wonderful ambassador for newsXpress representing well the brand and what we stand for.
Click on the image for a larger version.
newsXpress was the only newsagency marketing group promoting the special issues of New Idea and Woman’s Day magazines to come out this Friday. Our exclusive in-store live radio network was broadcasting the news yesterday very soon after the publishers made the announcement.
Another newsXpress difference.
newsXpress Meve in WA is another newsXpress location offering a best-practice presentation of the Patch floor display unit along with the eye-catching Beanie Balls on top of the display.
Patch is selling out in many newsXpress locations with stores reporting that shoppers love watching the video playing in the display.