newsXpress Maryborough (VIC) is making great use of the back of their ACP basket Builder stand with these two professional display stands for Prevention and Better Homes and Gardens.
What an excellent fit! Professional and clean in terms of use of the floor footprint. An excellent impulse purchase driver.
This back to back display stand configuration can be easily reversed, providing equal time (in both directions) to Australia’s two biggest publishers and their popular titles.
newsXpress Maryborough (VIC) is driving great sales of the Doggy Bank which is part of our Christmas catalogue offer. Their approach is simple. They have placed the Doggy Bank stock in a dump bin in front of the counter with one Doggy Bank out on show and ready for play. This is the best approach and is the reason newsXpress stores are reporting sell outs and are ordering extra stock. What a great story! Click on the image to see a higher resolution version of this photo.
Renae from newsXpress Gatton put together this terrific display of wedding related products, combining gifts, wrap, magazines and wedding accessories. The display is an excellent example of good visual merchandising in a high traffic location and promoting products from a range of categories.
In addition to driving sales, the display brings a warmth to the store which is not obvious in many more traditional newsagencies.
Congratulations Renae on such a terrific display.
The display of graduation gifts at newsXpress Wetherill Park is an excellent example of attractive, engaged and shopper friendly visual merchandising. Situated in a high traffic location on the dance floor, the display will drive graduation gift and greeting card sales. The sign congratulating Year 12 students is a nice touch and will attract students buying gifts for each other.
The team at newsXpress Wetherill Park does the newsXpress brand proud.
The wedding display at newsXpress Top Ryde is in prime position, facing into the mall, promoting a broad range of wedding related product. This excellent display is sure to attract shoppers in the Top Ryde City mall to the store.
newsXpress members can see plenty of visual merchandising examples in the photos and ideas available through our Business Development Managers. Our newsXpress BDMs carry an album of great displays and keep adding to this based on what they see in stores.
The team at newsXpress Leongatha has put together a vibrant and attractive display promoting Gardening Australia in-store. More than a traditional magazine display, the column really brightens the store and this helps retail sales – not just for the magazines but more broadly. Attractive visual merchandising like this separates the store from other retailers carrying Gardening Australia.
The power end display of MasterChef at newsXpress Forest Hill is powering sales of the latest issue of the magazine. Thanks to its relationship with News Magazines, newsXpress is able to facilitate access to marketing collateral for MasterChef as well as ensuring access to extra stock.
The team at newsXpress Kin Kora are no strangers to their promotional displays being highlighted on this blog, and a quick search would illustrate the amazing talent they have in this area. Their Father’s Day display for 2010 is no exception to this rule, and Sarah Coombs and her team have again cross promoted some of the major categories, Books, Confectionary, Gifts and Cards to great effect.
They have already recorded significantly increased sales for books based on last year’s results, and the Hallmark Sound Cards (featured left) are walking out of the door! With the right amount of stock on display and an inviting promotional strategy, they are primed for a big rush leading up to Sunday’s big day!
The team at newsXpress Knox has Father’s Day gifts behind the counter in a feature display in addition to a display on the gift tables. The behind the counter offer is designed to remind shoppers of the Father’s Day offer when they are at the counter making another purchase. The simple and clean display is proving to be very effective.
This behind the counter space at newsXpress Knox is regularly changed to present a fresh offer for major seasons as well as in between.
Annette Sym’s Symply Too Good To be True 6 has been selling very well at newsXpress Forest Hill thanks to this power end display as well as tactical engagement designed to drive impulse purchases in the store. Extending the basket with a $28.00 purchase is a very nice outcome … made all the more easier thanks to newsXpress tactics.
Getting stock has not been an issue thanks to the newsXpress supplier relationship which keeps stock flowing of high selling titles.
newsXpress Watergardens achieved an excellent uplift in sales of instant scratch tickets thanks to this smart front of store display as well as employee engagement with Intralot caps and the offering of a reward for customers buying a certain number of consecutive tickets without achieving at least one win.
There was an immediate and sustained lift in sales as a result of the well co-ordinated and managed campaign. This lift is sales was achieved from existing customers as well as from new customers attracted by the impressive display.
Well done to Renee for developing the campaign with Intralot aand to the team at enwsXpress Watergardens for such a successful campaign which represented newsXpress so well.
newsXpress supports members across a range of product categories including lotteries. This support can be in the form of co-ordinated campaigns like this one at Watergardens or more tactical offers designed to drive basket growth.
The folks at newsXpress Riverlink know how to have fun when merchandising their store. Check out how they are promoting the Potty Fisher, one of the products available through a newsXpress preferred supplier for Father’s Day 2010. The display is eye-catching and sure to drive good sales – as well a generating a laugh in store.
The newsXpress Father’s Day range this year includes a range of fun items as well as the more traditional photo frames, dad’s books, mugs and other gifts. Early reports indicate that the range is working very well.
The VTAC Guide 2011, listing tertiary courses available in Victoria for 2011, is the type of product which shoppers will not necessarily visit specifically expecting to purchase. This is why a high impact display in a high traffic location, like the one created by the team at newsXpress Knox, is an excellent tactical initiative. Every customer approaching the counter is confronted with the simple yet highly effective display. This is why sales of the VTAC Guide 2011 have been so good.
newsXpress offers its members many basket building strategies and tactics. These can help drive sales efficiency without necessarily increasing business costs.
The team at newsXpress Bairnsdale is promoting the newsXpress exclusive free bag which comes with the latest issue of Donna Hay magazine with this excellent in-store display.
Displaying the magazine and the bag in the one display along with the promotional poster make the pitch simple and compelling – as the photo shows. The display is designed and placed within the store to drive good impulse business.
The team at newsXpress Bairnsdale understand the value magazine promotions to drive not only impulse business but to give the store a visual lift.
Part of the Father’s Day range at newsXpress Knox, Knox City Shopping Centre in Victoria, is this fishing themed range of caps, mugs and stubby holders from newsXpress preferred supplier TSK Giftware. Featured on one of the gift tables faciling into the mall, the display which has been up for one day only is already drawing good attention – you can see people walking past and then be drawn to the display.
newsXpress Ocean Grove (VIC) is getting right behind Annette Sym’s Symply Too Good To be True 6 with this terrific display in a high traffic location in-store. The posters contain the pitch and right below is stock available for purchase. This display helps shoppers connect with the excellent media coverage Annette is receiving for her new book.
newsXpress is helping its members maintain stock levels of Symply Too Good To be True 6 as well as providing access to good marketing collateral for in-store displays. We are able to do this thanks to the wonderful support of Annette and the team at Network Services.
newsXpress Ocean Grove has an excellent display featuring the Women’s Weekly Moroccan cookbook. This display reflects the colour of Moroccan food and gives shoppers a feeling of the exitic yet tasty Moroccan food experience. It is sure to drive excellent business.
The display itself offers a good lesson in how to create a retail display.
newsXpress is lucky to have people working in member’s businesses who are skilled and motivated to create displays like this – they do us proud!
The team at newsXpress Ballarat has created a bold display promoting Annette Sym’s Symply Too Good To be True 6. The display brings a bright look to the store and draws customer attention.
This display represents newsXpress well as well as the business and Annette Sym. Thanks to everyone at newsXpress Ballarat!
Annette’s book is selling very well in newsXpress stores!
newsXpress Deception Bay has a terrific display of Annette Sym’s Symply Too Good To be True 6 weight loss book which was released last week.
The strong display in a high traffic area of the business is driving an excellent sales result.
Tactical placement like this to drive impulse purchases is the newsXpress way. Kudos to Brett and Alexandra for the initiative. The real payoff is in banking the results.
newsXpress stores are having a wonderful time with this new Annette Sym book.
here is another terrific window display from newsXpress Riverlink. This time promoting the fifteenth anniversary issue of marie claire magazine.
The Riverlink team has made great use of the marketing collateral from Pacific Magazines – to create a display visually appealing and which attracts traffic.
newsXpress respects the opportunity magazines present in our businesses. This is why we acknowledge and appreciate good marketing initiatives around key titles in the category.